Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Wednesday, October 29th 12:30 PM - 1:45 PM Track III: Reinventing Advertising: Broadcast vs. the New Platforms: VOD, PVR, Broadband & Mobile In this session, we will attempt to understand the implications of a zero sum game in the analysis of advertising, that is, as the new media platforms expand, gain greater consumer acceptance and loyalty, the impact of broadcast network advertising and its share of revenue both erode. Is this idea an accurate read or is it a misunderstanding of the reality? This explanation may appear to be an obvious notion of give and take, but the power of broadcast vs. the growth of the new media platforms may not be a simple winner-loser relationship. In this complex world of advertising, branding and consumer needs, the role of the advertiser, the media and technology resides a story of never ending saga of the American entertainment and economic enterprise. Darrell Haber, Senior Director Strategic Alliances, OpenTV Steve Mitgang, Chief Executive Officer, Veoh Networks, Inc. Christina Tancredi, Executive Vice President, Music Choice Michele McGarry, Vice President of Business Development, ThinkAnalytics Hector de Orci, President, La Agencia de Orci & Associados Dean Scheu, Chief Executive Officer, HSI Communications William Ganon, Senior Vice President, Advertising Strategy, GoldSpot Media Lauren Cole, President, Cole Media, Moderator Darrell Haber, Senior Director Strategic Alliances, OpenTV: Darrell is Senior Director of Strategic Alliances for OpenTV (OPTV - NASDAQ). Darrell oversees all aspects of OpenTV’s partner management, training, and technical documentation, working closely with other members of senior management to identify and map business development opportunities. Since starting with OpenTV in 2006, he has held various roles in Product Marketing, Partner Management and Event Management. He has more than eight years of experience in developing solutions, services, and products in media and technology for companies such as MetaTV (now TVWorks) and Salesforce.com. Darrell is a frequent speaker and panelist on a variety of digital television topics including interactive television services and advanced advertising. Steve Mitgang, Chief Executive Officer, Veoh Networks, Inc.: Steve Mitgang was appointed Chief Executive Officer of Veoh Networks in July 2007. A Silicon Valley and start-up veteran, Steve has 22 years of experience in general management, strategic planning, product management and business development for some for the country's best-known brands, as well as experience with enterprise software and Internet ASPs. Prior to joining Veoh, Steve was Senior Vice President of the global team leading the definition, creation, and marketing of Yahoo!'s advertising products, platforms, and services. While there, Steve was the senior executive credited with creating the vision and managing the production of Project Panama (Yahoo's new monetization platform). Before his tenure at Yahoo!, Steve led a variety of consumer marketing and technology companies, driving them to leading market positions or successful exits. He joined Yahoo! after its successful acquisition of Overture Services, where he led the company's Performance Marketing group. Prior to joining Overture, he was president and CEO of Keylime Software, a web analytics company acquired by Overture Services under Steve's stewardship. Christina Tancredi is the Executive Vice President of Music Choice, the multi-platform music network that reaches millions of consumers through their TVs, online, and cell phones. Tancredi oversees all aspects of advertising, research, marketing, and new business development at Music Choice. Her insight has helped to build the brand and establish Music Choice as the most popular free On Demand network in the country. As the leader of the Music Choice advertising team, Tancredi has piloted the development and launch of the network’s highly-successful VOD ad model which has been tapped by many high profile consumer brands such as Proctor and Gamble, Johnson & Johnson, Paramount, Warner Bros., Scion, AT&T, and Boost Mobile. Hector de Orci, President, La Agencia de Orci & Associados: Hector Orcí has helped pioneer the growth and recognition of the U.S. Hispanic marketing industry while increasing sales and profits for major U.S. corporations such as Jack in the Box and American Honda Motor Co. He has been selected by Hispanic Business Magazine as one of the "100 Influentials" and was featured on the covers of Latino Leaders magazine, Latin Business Magazine and U.S. Business Review. Hector earned a B.A. in international relations from the University of Southern California and a M.A. in Economics from the Fletcher School of Law and Diplomacy. Hector began his marketing and advertising career with Procter & Gamble in the U.S. He then proceeded to work on marketing assignments in Puerto Rico and Mexico, and on many international assignments for some of the largest advertising agencies in the world such as Young & Rubicam, McCann-Erickson and Doyle, Dane & Bernbach. Hector moved back to the U.S. as founding General Manager of La Agencia de McCann-Erickson in Los Angeles, McCann's U.S. Hispanic agency. In 1986, La Agencia de McCann-Erickson reemerged as La Agencia de Orcí & Asociados, co-founded by Hector and his wife Norma. On June 14, 2001 La Agencia de Orcí & Asociados was honored by the entertainment industry and Latino community leaders when it won the "Best On-Air Advertising" category of the Imagen Foundation’s 16th Annual Imagen Awards Gala. These awards are given to commend the positive portrayals of Latinos and Latino cultures in the entertainment industry. In 1997, Hector was instrumental in forming the U.S. Hispanic marketing industry’s first and most influential trade organization, the Association of Hispanic Advertising Agencies (AHAA), and was elected its founding President. He now serves as a lifetime Board Member and co-chairs the organization’s Communications Committee. Also in 1997, Hector was recognized as an "Industry Career Achiever" and received the American Advertising Federation Diversity Achievement Award. The year before, Hector was inducted into the Se Habla Español Hall of Fame, one of the highest honors awarded by the U.S. Hispanic advertising industry. For the past eighteen years, Hector and his colleagues at La Agencia have taught "Marketing and Advertising Effectively to the Latino Consumer" for the University of California Los Angeles (UCLA) Extension Program. Through the Advertising Educational Foundation's (AEF) Ambassador Program, Hector also lectures frequenly at colleges and universities across the country. Since the inception of La Agencia, Hector has taken a leadership role in Hispanic community organizations. He serves on the boards of the Camino Nuevo Charter Schools, Children’s Bureau of Southern California, New Roads School, Hispanic Business Leaders - New American Alliance, Business Practices Review Committee (BPRC) and the American Advertising Federation (AAF). Michele McGarry is Vice President of Business Development for ThinkAnalytics. Michele leads direct sales, partner and OEM development efforts for ThinkAnalytics in North America. Michele has spent over 15 years working with emerging technologies and markets. Much of her career has been in corporate computer security helping global companies protect their systems and information, including 5 years with Trident Data Systems (now General Dynamics). During her time in London, England in the late 1990’s, she established a European presence and distribution channel for Worldtalk Corporation, a then leader in email security and encryption. She also dedicated several years developing new advertising revenue streams for new media with Quokka Sports and at eZula (now Kontera), creating a platform for contextual advertising. Michele holds a Bachelor of Science from Santa Clara University and an MBA from Loyola Marymount University, where her work in quality management across cultures was published through the International Academy of Business Disciplines. Lauren Cole, President, Cole Media: Ms. Cole is President of Cole Media, a company that helps clients set up and launch media-related businesses. Clients include companies launching cable and satellite channels, mobile content services, video-on-demand, and broadband content, both in the U.S. and internationally. Past and present clients of Cole Media include TV Guide, Control Room, Verizon Wireless, TV One (Radio One/Comcast), MediaFLO, Technicolor, Sony Pictures Entertainment, E! Entertainment, GSN, HBO Latin America, and Anthony Robbins Companies. Ms. Cole was previously Chief Operating Officer of PacketVideo Corporation, the first company with technology and applications to stream video over wireless devices. As COO, she oversaw all of the business activities of the company, both domestically and internationally. Prior to joining PacketVideo, Cole spent many years at Sony Pictures Entertainment in the International Television division where she was responsible for launching, making investments in, and supervising Sony’s cable channel investments in Europe, Latin America, Asia, and Australia. She also headed up operations for Columbia TriStar International Television. Cole also worked in Warner Bros.’ Strategic Planning Dept, and at Bain and Company. She has a degree in Applied Mathematics from Harvard College and an M.B.A from the Stanford Graduate School of Business.