Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 9:00 AM - 10:15 AM Track I: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Jim Barnett, co-founder and CEO, Turn Greg Johnson - Partner and President, Brands and Agencies, Agency 3.0 Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research Matt Stodder, VP Advertising Strategy & Operations, Gorilla Nation Alma Derricks, Director, Media & Entertainment Customer and Market Strategy, Deloitte Consulting LLP Leslie Kues, Senior Director, Product Marketing, FAST, A Microsoft(r) Subsidiary A Microsoft(r) Subsidiary Drake Pruitt. CEO. Disruptive Works Media Todd Herman, Founder & Chief Creative Officer, SpinSpotter, Moderator Jim Barnett, CEO, Turn: Jim co-founded Turn in 2005, bringing his extensive experience in online advertising and search to create a next generation market for online advertising. Most recently, Jim was President of Overture Search, a division of Overture Services, Inc. He joined Overture via its acquisition of AltaVista Company, where he was President and CEO. In this role, he led the company's highly successful turnaround and sale to Overture. Jim was also President of MyFamily.com, the parent company of Ancestry.com, and President and CEO of ThirdAge Media, which was acquired by MyFamily.com. Prior to that, Jim was President and CEO of Infogrammes North America, a leading global publisher of video games and entertainment software. For five years, he was also Chairman, President and CEO of Accolade Inc, Infogrammes' predecessor company. Jim has served on the boards of several public and private companies. He is currently on the boards of Syndero Inc. and ValueVision Media Inc. (NASDAQ VVTV) and was most recently Chairman of SideStep Inc. He is also on the advisory boards of Trusted ID and Cellfire and on the management board of Stanford Graduate School of Business. Jim received a BA, MBA and J.D. from Stanford University. Greg Johnson, Partner and President, Brands and Agencies, Agency 3.0: Greg Johnson is widely considered one of the leading global futurists on digital media, consumer trends and building brands in the digital age. Johnson brings over 20 years of innovation in cutting edge digital marketing campaigns to Agency 3.0, where he spearheads campaigns for consumer brands as well as marketing and advertising agencies. Known globally for his vision and leadership in the digital landscape, Johnson served as global director of digital innovation for McCann Worldgroup, the world’s largest ad agency network brand. He also was a member of the Board of Directors, ensuring that the agency was able to stay at the forefront of the digital media revolution. Johnson was the founder of the Interpublic Emerging Media Lab; one of the most visionary future think tanks exploring the changing relationship of consumers, media and entertainment and brands and marketers. Johnson’s earlier career highlights include President of Agency Services, President of Europe, and Chief Creative Officer at Digitas; Managing Director Asia for Poppe Tyson Interactive; and Founder and Chief Creative Officer at Magnet Interactive, an early pioneer in interactive multimedia development. Johnson is a multiple recipient of the Cannes Lion Award and has been recognized as a ‘Media Maven’ by Advertising Age. Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. Alma Derricks, Director, Media & Entertainment Customer and Market Strategy, Deloitte Consulting LLP: Alma Derricks is a media strategist, programmer, and producer with expertise designing and launching innovative, cross-platform networks that capitalize on brand strengths and create expansive new marketplace opportunities. Drawing on a unique combination of broadcast, cable, print, licensing, advertising, and new media experience, she has developed digital networks for a range of internationally acclaimed media and entertainment franchises including Star Trek, Entertainment Tonight, Dilbert, and Peanuts and held a series of ground-breaking consultative and senior management positions at Paramount, United Media, Scient, the Los Angeles Times, Comcast, and HBO. Leslie Kues, Senior Director, Product Marketing, FAST, A Microsoft(r) Subsidiary: At FAST, A Microsoft Subsidiary, Leslie Kues works with customers in media and publishing to drive business value through search solutions. She joined the company with ten years of experience with Gartner and PricewaterhouseCoopers where she delivered consulting engagements in the areas of business and go-to-market strategies, marketing, and technology implementation. She also held an internal strategy position in the CEO’s office at PricewaterhouseCoopers and worked for an analytic software startup focused on online media and content. Ms. Kues received an MBA from Columbia Business School and a BS in Systems Engineering from the University of Virginia. Matt Stodder is VP Advertising Strategy & Operations for Gorilla Nation, the world’s largest online publisher rep firm. He’s responsible for leading integrated sales initiatives to connect brand advertisers with consumers through GN’s global network of mid-tail sites by developing integrated online promotional packages and aggregating selected smaller sites to create uniquely targeted media packages. Mr. Stodder worked with Yahoo! for over seven years, where, most recently, he served as Director of Ad Solutions for Yahoo! Entertainment (Y! Movies, TV, Games, Music, and Video). He has developed successful, integrated marketing programs for a broad array of major brand advertisers, including Pepsi, Coca Cola, GM, Toyota, Chrysler, MasterCard, Nissan, Verizon Wireless, AT&T, P&G, JCPenney and Target. Prior to this, he headed up publishing at LAUNCH.com, a music site acquired by Yahoo!, and was a former politics editor at LATimes.com. He has been widely quoted in the trade and business press and has spoken as several industry trade conferences. Drake Pruitt is CEO of Disruptive Works Media, a consulting and advisory firm working with media and entertainment clients to optimize positioning and go-to-market strategy, deploy technology, and finance business expansion. He has extensive experience in contextual media and advertising, serving as Vice President of Sales for Aquantive Inc. (sold to MSFT for > $6 billion) during the company’s rapid expansion and IPO. At Aquantive, Pruitt lead the pursuit and strategy teams that landed Best Buy, MSN, Buy.com, Expedia and other flagship brands for the company. Pruitt also writes and edits for web comedy series, including FARK.TV, and WTF.TV. Previously, Pruitt served as CEO of Bocada, Inc, an application software company building massive-scale data marts for the Fortune 100 and managed services providers including IBMGS and EDS. He serves on the boards of Yoursports, and FrenchFifty LLC, and serves as board advisor for SpinSpotter and Ohloh. He is also a partner with Social Venture Partners, a national socially-conscious investment fund. Pruitt graduated with a BA in economics cum laude from the University of Pennsylvania.