Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 10:45 AM - Noon Track IV: Personalized Mobile Experience – Social Networking: Breakthroughs in Search, Messaging, Entertainment, Video Capabilities & Advertising The transformation of mobile, from cell phone to pervasive social experience is now complete. Mobile is all its forms, from multimedia communications device to primary information provider, which started with teenagers is now being embraced by the grandparents. Mobile is the personal experience of choice for everyone and the only inhibitor to change is the rate of innovation from within industry itself. In this session, we will hear from companies that are at the forefront of mobile change, from within the network, the device, content or application. Derrick Oien, President, Intercasting Dan Monahan, Global Internet Segment Manager, Ultra Mobility Group, Intel, Inc. Alex Barkaloff, Executive Producer, Digital Media, LIONSGATE Brandon Lucas, Senior Director of Mobile Business Development, Myspace David Kang, Senior Vice President and General Manager, Subscription Services, Rodale Susan Cashen, Vice President, Marketing, mywaves Ted Cohen, Managing Partner, TAG Strategic, Moderator Brandon Lucas, Senior Director, Mobile Business Development, MySpace: Brandon Lucas oversees mobile business development for MySpace. His previous experience in mobile includes business development positions with Vodafone, U.S. Cellular and The Walt Disney Company. Brandon has a BA from Harvard University and an MBA from the University of Chicago GSB, and is an avid weekend outdoor adventurer. David L. Kang, J.D., Ph.D., Senior Vice President and General Manager of Subscription Services, Rodale: Mr. Kang leads online subscription services for Rodale, a leading publisher of health and wellness magazines and books, including Men's Health, Women's Health, Prevention, Runner's World, South Beach Diet, and An Inconvenient Truth. Rodale's online subscription services in diet and fitness include Bob Greene's Best Life, The Biggest Loser, Celebrity Fit Club and Men's Health Personal Trainer. Prior to Rodale, Mr. Kang was Senior Vice President, Entertainment at Major League Baseball Advanced Media, leading partnerships with music artists including Bob Marley, Elton John, Guns N' Roses, and The Game on official websites and developing paid content, ecommerce, sponsorship and ticketing revenue opportunities. In addition, Mr. Kang developed digital strategies for MLB Advanced Media sports partners, including AVP Pro Beach Volleyball. Prior to MLB Advanced Media, Mr. Kang was Senior Vice President, Strategic Development and New Media at the artist management company The Firm, developing "new model" deals encompassing multiple revenue streams for music artists including Korn and Ice Cube. Mr. Kang also developed digital strategies for The Firm’s artists including Leonardo DiCaprio, Cameron Diaz, Jennifer Lopez, Vin Diesel, Kelly Clarkson, Linkin Park, Staind, and Criss Angel. Prior to The Firm, Mr. Kang was a media and entertainment consultant at McKinsey and Company, where he advised a music television entertainment client on its digital entertainment hub and its DVD, game and merchandise businesses. At McKinsey, Mr. Kang also led due diligence for private equity firms in wireless content and in music publishing and conducted primary market research for a leading cable MSO. Prior to McKinsey, Mr. Kang was Senior Vice President, New Technology and Strategic Development at BMG Entertainment, where he led a team of technology, strategy and finance specialists with worldwide responsibility in $4.7 billion music company. At BMG, Mr. Kang developed wholesale online distribution, CD copy protection and digital rights management strategies, negotiated BMG’s first online music download and subscription license with MusicNet, and managed a $50 million strategic investment fund and held board seats in two portfolio firms. Prior to BMG, Mr. Kang was an Assistant Professor of Business Administration at Harvard Business School where he published articles analyzing the effects of corporate governance on firm strategy and performance. At Harvard Business School, Mr. Kang also served as a technology evangelist for the School’s online course platform and distance learning initiatives, and taught in both the MBA and Executive Education programs. Mr. Kang holds a Joint Ph.D. degree in Organizational Behavior from Harvard University and Harvard Business School, an MA in Sociology from Harvard University, a J.D. from Harvard Law School, and an A.B. in Sociology / Organizational Behavior from Stanford University. Susan Cashen, Vice President, Marketing, mywaves: Susan mywaves’ global marketing activities, driving acquisition, and brand and corporate awareness for the company. She brings 20 years of consumer marketing experience to mywaves, having worked with many of the top brands in the digital entertainment space. Before joining mywaves, Susan worked for DVR pioneer, TiVo. She started in 1999 with the marching orders to build TiVo into a consumer brand and in 2003, assumed responsibility for TiVo’s outbound marketing managing customer acquisition and retention, advertising, direct and online marketing and PR. In 2005, Susan worked as a consultant for SutherlandGold, a firm that specializes in building brand awareness for consumer technology and digital media companies. Susan holds a B.A. with honors in Russian studies from Hamilton College, Clinton, NY. She serves on the board of the MVLA High School Foundation and lends assistance to CAR, an organization that helps the developmentally disabled and FLY, a group dedicated to supporting at-risk youth. Ted Cohen, Managing Partner, TAG Strategic, Moderator: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.