Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 10:45 AM - Noon Track I: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Bill Bradford, Senior VP of Content Strategy, Fox Digital Media Aric Cheston, Interactive Creative Director, Dotglu Ty Ahmad-Taylor, Vice President, Product Development, MTV Networks and Logo Jason Kirk, Vice President, MySpaceTV Steve Canepa, Vice President, Global Media & Entertainment Industry, IBM John Penney, President, Foresee Entertainment Jared Tobman, Senior Vice President and Executive in Charge of Production, Reveille LLC Adrian Sexton, Co-Founder & CEO, New Medici LLC, Moderator Bill Bradford, SVP, Chief Product Officer, Fox Digital Media: Bill Bradford is SVP, Chief Product Officer for Fox Digital Media Broadband Channels Group. He is responsible for leading the product, design, and technology strategy and implementation for Fox Networks Group digital media media properties. He is also Senior Vice President, Content Strategy for Fox Broadcasting. In this role Mr. Bradford is responsible for overseeing the Fox Broadcasting online and digital strategy. Before coming to Fox Entertainment, Mr. Bradford, served as Vice President, Product Management for Yahoo! Studios, where he drove the production of original content entertainment websites – combining the best of proven offline media formats with the best of Internet technology to produce a new type of integrated consumer experience. Throughout his tenure at Yahoo!, Mr. Bradford also served as Vice President of Cross-Media Products. In that role he was responsible for working across multiple business units to develop cross-platform Internet products. Prior to Yahoo!, Mr. Bradford was at America Online, serving in various consumer product leadership capacities including Shopping and Search. He also spent four years at Oracle Corporation as a consultant responsible for spearheading large-scale business systems implementations. Mr. Bradford started his professional career as an officer in the United States Army, serving as a Transportation Officer in Germany. After active duty, he served 7 1/2 years as a Captain in the U.S. Army Reserves. Mr. Bradford graduated with a B.S. in Economics from the United States Military Academy at West Point in 1993 and earned an M.S. in Operations Research from George Washington University in 1999. Jared Tobman, Senior Vice President and Executive in Charge of Production for Reveille LLC, is responsible for supervising the production of a wide range of innovative programming and content for television and across various online platforms. Prior to joining Reveille, Jared produced documentary-style reality television programs in more than 40 countries, including some of the world's most challenging and dangerous environments. He produced "Wild Things," which profiled people who work with wildlife; CBS' Emmy award- winning "The Amazing Race"; ABC's "Profiles from the Front Line," which profiled the men and women serving in the United States Armed Forces; and Showtime's "American Candidate," a simulated presidential campaign. Since joining Reveille, Jared has overseen production of all unscripted network and cable television series and internet programming (shows currently airing include NBC's "American Gladiators" and "Nashville Star" and MTV's "Legally Blonde"). He has also Executive Produced all of the internet series produced under the ground-breaking MSN/Reveille deal, including "Chef to the Rescue" (sponsored by Kraft and Morningstar Farms and featuring celebrity chef Cat Cora); "Mr. Robinson's Driving School" (sponsored by Volvo and featuring Craig Robinson from Reveille's NBC hit "The Office"); and "5-Minute Office Workout" (sponsored by Kraft and featuring Bob Harper from the breakout Reveille series "The Biggest Loser"). He also founded Realitystaff.com, an online staffing site for the reality television industry. John Penney, President, Foresee Entertainment: As President of Foresee Entertainment, John Penney is responsible for overseeing the company’s operations and the planning and development of its strategy, expansion efforts and new business platforms. He joined Foresee in September 2008 and is based in Los Angeles. Penney came to Foresee from IMG, Inc. where he served as Head of Global Media Strategy responsible for developing and implementing a new global entertainment strategy focused on the production and distribution of non-scripted and scripted television programming. Before joining IMG, Penney was Senior Vice President, New Media Business Planning for HBO, and was responsible for the strategic planning, delivery and operational management of new broadband channels. Before joining HBO, Penney worked as Executive Vice President, Licensing & Business Development, for ACTV, Inc., overseeing the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile computing environments. Penney served as Managing Director, Media & Entertainment at Scient, Inc., where he created and marketed digital migration strategies for major entertainment content and distribution companies. Prior to joining Scient, Penney was Vice President, Planning and Development, for Viacom, Inc. and managed the formation and implementation of domestic and international corporate business strategies. Prior to Viacom, Penney served as a securities analyst at Sanford C. Bernstein & Co., Inc. and a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, including AT&T where he provided strategic guidance on the launch of the company’s IPTV service. He currently is a member of the board of directors of Arbinet, a NASDAQ traded provider of electronic markets for telecommunications services and digital goods. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. Aric Cheston, Interactive Creative Director, Dotglu: Aric joined Dotglu this April 2005 as Interactive Creative Director. In his role at Dotglu, Aric oversees all online creative development. A digital designer and animator by trade, Cheston has worked at R/GA, GameLab, Iridium LLC (Motorola) and Magnet Interactive. He also served as the head of the creative team for NOOR, a joint-venture between several American companies and the Egyptian government to establish Internet services in the Middle East. His work was featured in the most recent design issue of The New York Times magazine. Aric has worked on all accounts including Beech-Nut, Berkshire Hathaway/NetJets, BMW, Carrabba’s Italian Grill, Citi/AAdvantage, Coca-Cola Company, Cortiva, Cranium, Diageo, Edward Jones, GAP, KAO Brands, Mohegan Sun, Novartis/Ciba Vision, Panasonic, PBS, Verizon Yellow Pages, and Wyndham Hotels and Resorts. Aric received his MFA in Design and Technology from Parsons School of Design. He lives in Brooklyn with his wife Terra and their daughter Beatriz. Ty Ahmad-Taylor, Vice President, Product Development, MTV Networks and Logo:Ty Ahmad-Taylor began his career at the New York Times in their graphics department, working in National and International news. While there, he covered the Waco, TX standoff, the Los Angeles riots, the Gulf War, the Oklahoma City bombing and other large news events from a visual perspective, using schematics, databases and cartography. In 1995, his last year at the paper, he wrote articles on the emerging Internet, special effects in cinema, and the video game industry. From the Times he moved West to join the @Home Network. Ty became the Creative Director of @Home in 1997, and led their efforts to create next-generation portals for broadband and interactive television. After a year sabbatical in 2000, where he took cooking and French lessons, he returned to technology, working as the Chief Creative Architect for MetaTV, an iTV concern based in Mill Valley, CA, just north of San Francisco. While there, Ty generated user interface patents, and led the design of interactive television portals for Comcast, Cox, Echostar and other MSO and satellite operators. After working at Comcast Cable Corporation as the Director of Strategic Planning in their broadband group, where his mandate included devising and executing Comcast’s wireless (GPRS, UMTS and WiFi) strategy, and interactive content and applications. He was the Senior Director for Cross-platform applications at the company. His job duties encompassed applications that straddle distribution channels, such as search, games and music. He is currently the Vice President for Product Development at MTV Networks in New York City, working on their music websites as well as the infusion of online community throughout their properties. Ty has over 11 years of experience in designing for broadband, 10 years in interactive television, and 17 years in information design. He has lectured at Digital Hollywood, CES, Milia, AIGA conferences, HOW Design Conferences, Seybold Seminars, as well as the Poynter Institute for Journalism in St. Petersberg, Fla. Ty lives in New York City, though he is originally from the San Francisco Bay Area. Jason Kirk, Vice President, MySpaceTV: Jason Kirk is Vice-President of MySpaceTV. In this role Jason oversees the development and marketing of original and licensed video partnerships for the company’s recently launched, hugely successful video platform catering specifically to the MySpace community. Partnerships thus far include Quarterlife, Sony, Michael Eisner’s “Prom Queen”, The Onion, National Geographic, and Lonely Girl 15 among others. Jason also manages the integration of advertisers into video, marketing and entertainment partnerships for the company including deals with Pepsi, HBO and Fox. Prior to MySpace, Jason's experience includes work in both the Internet start-up world and traditional entertainment. Most recently, he was the Director of Sales & Marketing at HBO in their new business development group. His primary focus was on strategic partnership development around the company’s two Comedy Festivals in Aspen and Las Vegas. Jason was part of the team that initially launched The Comedy Festival-Las Vegas in 2005 that included Jerry Seinfeld, Dave Chappelle and Dane Cook. He also successfully managed integrated sponsorships with advertisers that included Pepsi, Dell, AOL and TBS. Steve Canepa, Vice President, Global Media & Entertainment Industry, IBM, Moderator Steve Canepa, IBM, Vice President, IBM Global Media & Entertainment Industry: As Vice President, Global Media and Entertainment Industry, Steve is responsible for IBM’s overall results in the Entertainment, Publishing, Broadcast, Cable, Satellite, Sports and Advertising customer segments worldwide. He is also the founder of and a key leader in IBM’s cross-industry Digital Media initiative. Steve has guided the marketplace strategy and solution offerings for IBM’s Global M&E Industry organization since 1995. He directs the worldwide sales of IBM’s broad portfolio of hardware, software and services and is responsible for IBM’s marketing activities, including all messaging and partnerships. During that time frame, IBM’s overall business has grown dramatically and is now the largest technology and services organization serving the global M&E industry. Steve has a deep understanding of the key business imperatives facing firms in the M&E industry and has consulted extensively with senior executives as they look to transform their organizations. He led the recent launch of a portfolio of business solutions – Production and Distribution transformation; and Customer Sales and Service Transformation, which address the market opportunities and profit pressures in today’s highly competitive M&E marketplace. And, he guides the continual development of the IBM digital media framework, addressing the digital value chain. Steve represents IBM’s M&E efforts to the marketplace and has delivered many keynote addresses at Industry conferences: NAB, IBC, Broadcast Asia, Digital Hollywood, Imagina, Frames etc, and often speaks at events, including: NEXPO, CES, iStudio, Content World, etc. He has also appeared on numerous radio and television news programs, including CNBC, CNNfn, C/NET, CBS, ABC, NBC etc. In 2004, he was recognized as one of the 100 most influential executives by Digital Media Magazine. First joining IBM in January 1983, Steve has 20+ years of experience building and leading significant sales, marketing, strategy, consulting, solutions and systems integration organizations. He graduated from UCLA in 1982 with two bachelor of arts degrees: Economics and Political Science with Phi Eta Sigma honors. He received a MBA in 1990 from UCLA, with Beta Gamma Sigma and top field study honors. He has participated in the Wharton School financial management program and Harvard University’s executive curriculum on Strategy formation. With a personal dedication to improving the health and education of children; Steve serves on the Board of Directors for both the Junior Achievement of Southern California and The Bogart Pediatric Cancer Research Fund. He is also a Board Member of MusiCares, the charitable arm of the Grammy Foundation. Steve and his wife, Marianne, live with their three children in Los Angeles, California. Marianne is a Supervising Producer of prime-time one-hour dramatic episodic television series’. Adrian Sexton co-founded New Medici to innovate media, entertainment and lifestyle branding across digital and traditional platforms. As former digital head of two media companies, Lionsgate and Participant Media, Sexton brings a hybrid background in operational digital strategy, content and marketing/ distribution. Sexton and the New Medici team's passion is building audiences in untapped content niches. Before New Medici, Sexton was Executive Vice President, Digital at Participant Media. He was responsible for running the company's expansion into global media, digital distribution and marketing, and architecting TakePart.com, its social action network™ and its social issue Blog Network. Sexton recently worked on such Participant films as The Soloist, Food Inc., The Visitor, Charlie Wilson’s War, The Kite Runner, and the Academy Award®-winning documentary An Inconvenient Truth. Sexton came to Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI veteran Ted Cohen. TAG’s client roster included Lionsgate, Qualcomm, Sandisk and LivePlanet. Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day operations, production, media planning and business development for digital and mobile properties. His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award ®-winning Crash, Oscar®-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises. Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the team which secured the $350 million credit facility to acquire Artisan Entertainment. Sexton is an arts advisory member of non-profits American Democracy Institute, Games For Change and the Los Angeles Film Festival.