Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 9:00 AM - 10:15 AM Track III: Widgets as a Platform: Content, Advertising, Communications Now there is a new expression, familiar to almost everyone - The Widget Economy. For the uninitiated, the widget is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple widgets, so that in a flash, mini-apps open on the desktop to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a widget and placed on your desktop. Once the user gets the hang of it, life without widgets is impossible. Widgets are as addictive as email. Widgets are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured platform. Watch out! Widgets are Here! Hooman Radfar, co-founder and CEO, Clearspring Michael Berkley, co-founder & CEO, SplashCast Will Price, CEO, Widgetbox Rooly Eliezerov, President & Co-Founder, Gigya Jennifer Cooper, co-founder and CEO, MixerCast, Inc. Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator Hooman Radfar, co-founder and CEO, Clearspring: Hooman Radfar actively drives platform marketing and strategy initiatives at Clearspring. He was recently named one of Tech's Best Entrepreneurs in BusinessWeek and was nominated for Ernst & Young's Entrepreneur of the Year. When he is not busy building a better web, you can find him writing his blog Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory. Michael Berkley, co-founder & CEO, SplashCast: Michael Berkley is the CEO of SplashCast, a company that is leading an emerging field known as social advertising – strategies and solutions specifically designed to reach users of MySpace, Facebook and other social network sites. Berkley’s pioneering efforts have led to the development of the splashcast, a popular marketing technology used to create online communities of target customers. Today there are more than 300 million splashcasts being supplied with content from some of the biggest brands in the world including Sony Music, Converse, MTV, Universal Music, PBS, Warner Brothers and others. Prior to launching SplashCast, Mr. Berkley was CEO of QMIND, Inc., an e-learning company with a number of Fortune 500 companies amongst its customers. As a founder of the Kaiser Permanente national e-learning development group, Berkley provided interactive content development and management services to the corporation's 150,000 employees. Mr. Berkley also built the company's first standards-compliant Learning Management System (LMS) to manage and track e-learning courseware, currently in use across the organization. Following college, Mr. Berkley launched and operated an independent record company called Numinous Records in San Francisco. Berkley secured major label distribution for the label's numerous releases. Mr. Berkley holds a BA in Music from Middlebury College.ltiple industry and government conferences, is a member of the Open Source Software Institute's Board of Directors, SDForum?s Board of Advisors and Chair of their annual Open Source Conference, is on the Board of Advisors of SugarCRM, and has personally worked with companies such as: IBM, Sun, Intel, Nokia, HP, and others, assisting them with developing their open source strategies. Jennifer Cooper, co-founder and CEO, MixerCast, Inc.: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Will Price, Chief Executive Officer, Widgetbox: Prior to joining Widgetbox, Will was a Managing Director at Hummer Winblad Venture Partners. Will played a key role in the firm’s investments in Move Networks, Replay Solutions, Mulesource, Star Analytics, Hubpages, Widgetbox, Kwiry, Infopia and SlideRocket. Prior to joining Hummer Winblad, Will was a Senior Vice President with Pequot Ventures, where he focused on investments in information technology. Previously, Will served as CEO and COO of several software start-ups. He has also worked with the Boston Consulting Group, Infinity Financial Technology and Morgan Stanley. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University where he graduated at the top of his class. Recently, Will has spoken at WebVentures 2008, Ebay Devcon Las Vegas, and the IBF Venture Capital Conference, as well as contributed to the March 2008 Businessweek CEO Guide to Tech Podcast on Widgets. Rooly Eliezerov, President & Co-Founder, Gigya: An Internet advertising and marketing industry veteran with a focus on product development, Rooly has served on the board of Metacafe, and held positions as a GM at SmartShopper and VP of Products & Marketing at Hotbar. Rooly holds a Bachelor of Architecture degree from the Pratt Institute in New York City. Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC: Sun joined Collins Stewart in May 2008 to head the Digital Media and Internet investment banking practice. Sun's experience of over seventeen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at Oppenheimer, TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Artificial Life, Comcast Corporation, Digital Domain, Global Traffice Network, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.