Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 3:50 PM - 5:00 PM Track IV: Entertainment Marketing: Platforms, Brands, Image, Message, & Sell-Through Adam Stewart, Vertical Director, Media & Entertainment Group, Google Bettina Sherick, Vice President, International Digital Marketing, Twentieth Century Fox Russell Scott, CEO and Creative Director, Jetset Studios Matt Winslow, Senior Vice President, Branded Entertainment, Generate Greg Kahn, SVP Strategic Insights, Optimedia US Sjoerd Koopman, Managing Director Intellectual Capital, Sid Lee Alex Ben Block, Editor at Large, The Hollywood Reporter, Moderator Bettina Sherick is the Vice President of International Digital Marketing for 20th Century Fox, where she oversees the deployment of Internet and mobile marketing strategies and digital marketing content development for the international theatrical businesses. Under her leadership, 20th Century Fox International has actively pursued the digital space as a marketing medium. Her experience includes managing the development of international digital marketing campaigns for $100M+ box office releases such as ICE AGE: THE MELTDOWN, FANTASTIC FOUR: RISE OF THE SILVER SURFER, and THE SIMPSONS MOVIE. She has also spearheaded the development of proprietary technologies to enable the quick launch of versioned Internet campaigns globally. Ms. Sherick began her career at Fox as the Executive Director of Internet Marketing for the Home Entertainment International division. Previous to 20th Century Fox, Ms. Sherick was Director, E-Commerce Marketing, for Warner Bros. Studio Store, where she managed the marketing relationships and promotions, developed an e mail communications program, as well as launched and grew the affiliate network of e-commerce and fan sites. Before Warner Bros. Ms. Sherick was the Director of Marketing for Strouds, Inc., at the time a $200M+ company operating 52 stores across the United States, where she built and launched the company's first website in 1997, and oversaw the development of their e-commerce site in 1998. Ms. Sherick holds an MBA from Claremont Graduate University, with an emphasis in strategic marketing, and an economics degree from the University of CA, Davis. Russell Scott, CEO and Creative Director, Jetset Studios: Jetset Studios co-founder and CEO Russell Scott is a native of Los Angeles, and has dedicated his life to the betterment of the popular culture that he claims as his primary influence. Considered a leading expert in capturing the essence of new media to market brands and products to targeted audiences, Scott has developed, written and produced multi-platform marketing initiatives to generate awareness for numerous film, television, music and online/interactive projects for Universal Pictures, Paramount, DreamWorks, Sony Pictures, 20th Century Fox, NBC, Warner Bros, The Walt Disney Company and Apatow Productions. Scott’s affinity for classic television, films and toys served as the inspiration to create Jetset Studios. As a result, he would like to personally thank Ray Bradbury, Walt Disney, Mr. Spock and Bugs Bunny for giving him invaluable direction during his formative years. Married with two children, Scott is currently at work on his first novel. Greg Kahn, SVP/Strategic Insights, Optimedia International US: Greg honed his craft in the entertainment industry, establishing a successful business focusing on movie audience insights. Intrigued by the increasingly blurred line between entertainment and advertising, Greg made the leap to media at PHD, where he was instrumental in driving a number of agency initiatives for clients such as Discovery Networks. Greg’s role as head of Strategic Insights at Optimedia is about melding the discipline of research with the creativity of communications planning to drive custom, one-of-a-kind solutions across all of our clients. Matt Winslow, Senior Vice President, Branded Entertainment, Generate: Winslow is a veteran marketing and advertising executive and recognized champion of developing strategies that extend brand presence to new platforms who has worked with Fortune 500 brands in categories including entertainment, gaming and consumer electronics. He oversees Generate's strategic partnerships and creates integrated branded entertainment programs for the company's multiplatform content. Winslow joined Generate from Ignited Minds, where he served as vice president of business development and was integral in developing relationships with a litany of major brands such as Nike, Jose Cuervo, Cadbury Schweppes, Motorola and NBC Universal. During his tenure at Ignited Minds, the agency won several awards for the creation of a series of short interactive films for the LA Weekly. He also oversaw the team responsible for creating an online television series about E3, the largest and most anticipated gaming convention in the country, for Sony PlayStation. Prior to Ignited Minds, Winslow was director of business development at The Ballpark, a sports advertising agency where he developed relationships with widely recognized brands in the sports and entertainment industry. Earlier he worked as a marketing and development consultant with 20th Century Fox. Alex Ben Block, Editor at Large, The Hollywood Reporter, Moderator: Entertainment industry journalist, author, broadcaster and show business historian. He was Editor of two top Hollywood trades, "TelevisionWeek," and The Hollywood Reporter," and was Associate Editor of Forbes Magazine. He was a columnist in Detroit and a movie critic in Miami. He has served as Executive Director of the Los Angeles Press Club and is heard weekly on NPR affiliate KPCC-FM’s "Call Sheet."