Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 3:50 PM - 5:00 PM Track II: The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams Zachary Posner, VP, Corporate Development, National Lampoon Jack Binder, Producer, "Reign Over Me", "The Upside of Anger" Douglas Gayeton, Film Making Pioneer, "Molotov Alva", “Johnny Mnemonic” Bob Horowitz, President and Executive Producer, Juma Entertainment Paul Kontoni, Chief Executive and a co-founder, For Your Imagination Joey Carson, CEO, Hollywood Interactive Group, and former CEO, Bunim/Murray Productions Gary Auerbach, President, Go Go Luckey Productions David Tochterman, President Moving Target Entertainment, Moderator Douglas Gayeton's most recent film, "Molotov Alva", was the first documentary made inside a virtual world. The first episode premiered on YouTube, where it became the most-watched video on that service. It was subsequently purchased by HBO Documentary Films and is now airing on that service. Gayeton has worked at the intersection of technology and storytelling since 1992, when he made "Tomorrow", the first documentary about interactive television. This was followed by "Johnny Mnemonic", the first interactive movie, for Sony Imagesoft. He subsequently created online communities for AOL, MSN and Vivendi. He produced on virtual world projects for MTV and most recently was Chief Creative Officer of Millions of Us, where he oversaw development of ARGs and interactive experiences on such virtual world platforms as Sony's Playstation Home, Gaia, Habbo Hotel, Second Life, Zwinktopia, and Scenecaster. He is also the writer/designer behind a number of award-winning videogames, including Ubisoft's series: Tom Clancy's Ghost Recon. Paul Kontoni, Chief Executive and a co-founder, For Your Imagination: Paul is the Chief Executive and a co-founder of For Your Imagination, a leading online media company which develops, markets, distributes and monetizes online video series and networks. As an interactive media veteran, Paul has been a new media pioneer and has developed interactive content practices which reach out and engage an audience. Paul was the General Manager of Educational Marketing and Corporate Sales for Kaplan Test Prep and Admissions, the leading test preparation provider. Prior to joining Kaplan, Paul was the Chief Marketing Officer of btldesign, a 25-year-old marketing communications agency, specializing in business-to-business marketing communications for Fortune 100 global brands like MasterCard, Samsung, Pfizer, Major League Baseball and the FIFA World Cup. Paul's interactive experience began as the Vice President of Sales and Marketing at SenseNet, a Web application development agency, and as the Director of Business Development for Silver Shock, a boutique interactive agency. He appears in a number of marketing publications, digital media books including the Documentary Filmmakers Handbook, and is a speaker at several industry conferences and seminars annually Steven E. Blume, Chief Operating Officer and CFO Content Partners llc: Prior to creating Content Partners LLC with Steve Kram, Steven Blume was the CFO of Brillstein-Grey Management (1997-2005), the prestigious talent management and television & film Production Company. The company manages A-list talent and produced many hit television programs. Prior to that, Blume was the CFO and a partner in Solomon International Enterprises (1994-1997), a television distribution and investment company, where he traveled the world assembling television assets in Europe, Latin America, and Asia. He served as Sr. Vice President of Finance for Largo Entertainment (1989-1994), a feature film production, financing and distribution joint venture between Larry Gordon and JVC of Japan. While there, Blume helped raise a $75 million bank syndicate lead by Chemical Bank. Prior to Largo Blume worked with Hemdale Film Corporation from 1985 to 1988. Steven Blume received his Bachelors degree in Accounting from California State University, Northridge in 1981. He is a CPA and his first job in the industry was in the tax department of Ernst and Whinney handling business and tax matters for many entertainment clients. Steve has been teaching Entertainment Industry Finance and Economics at USC every other semester, for the past 11 years. Robert Horowitz, President JUMA Entertainment, In June 2005, Robert Horowitz formed Juma Entertainment, a full service U.S. based television production and event management company. Formerly the head of IMG's U.S. television arm, TWI, Horowitz left the Mark McCormack founded company to focus on television series production and program development. The company continues to stage and produce made-for-TV network events such as Fashion Rocks and Movies Rock, while also packaging prime time specials for various clients, including Conde Nast. The company’s in-house development, production, media consulting, and marketing capabilities, provide Juma with a unique turn-key approach when working with broadcast partners, business entities, and consulting clients. Robert Horowitz, President JUMA Entertainment, In June 2005, Robert Horowitz formed Juma Entertainment, a full service U.S. based television production and event management company. Formerly the head of IMG's U.S. television arm, TWI, Horowitz left the Mark McCormack founded company to focus on television series production and program development. The company continues to stage and produce made-for-TV network events such as Fashion Rocks and Movies Rock, while also packaging prime time specials for various clients, including Conde Nast. The company’s in-house development, production, media consulting, and marketing capabilities, provide Juma with a unique turn-key approach when working with broadcast partners, business entities, and consulting clients. Gary Auerbach, President, Go Go Luckey Productions: Gary Auerbach’s award winning, unique brand of creative entertainment programming has been influencing teen audiences in film and television for over fifteen years. As a writer/director/show-runner he has been a creative force in a wide variety of successful shows. Early in his career, Gary helped create the “MTV feel” as a pioneering editor and director. He has gone on to executive produce several hit shows for the network including two of its biggest money-makers to date: Singled Out starring Jenny McCarthy, and Laguna Beach: The Real Orange County, as well as Punk’d, and The Jon Stewart Show. Gary’s recent credits include Hampton High Revealed for Johnson & Johnson, Newport Harbor for MTV, Nashville for Fox and Rich Girl, Poor Girl for TheWB.com. Gary has produced over eight hundred hours of programming encompassing all genres and has been honored with several awards including the prestigious Peabody Award for his two-hour MTV documentary Decade. Gary is an accomplished feature writer/director and has received numerous accolades for his comedic short films, television, film, reality, new media projects and more. Gary formed GO GO LUCKEY PRODUCTIONS with his wife and partner Julie Auerbach in 2002. Go Go Luckey is known throughout the entertainment industry as one of the leading creative houses targeting young demographic programming. Go Go Luckey’s blending of cinema with reality has become the company’s signature look, and combined with their unique storytelling style, has since influenced all television programming, scripted and reality. JOEY CARSON, President & Chief Executive Officer, Hollywood Interactive Group: Joey Carson is the Co-Founder, President and Chief Executive Officer of Hollywood Interactive Group, Inc. an independent developer of innovative entertainment-themed games and social experiences across the Internet. Formerly, Carson was CEO of Bunim/Murray Productions, creator of successful reality television shows such as “The Real World,” “The Simple Life,” and “Making the Band.” He also Executive Produced the current multi Emmy-nominated documentary “Autism: The Musical.” In 2006, he was chosen by the Producers’ Guild of America and The Hollywood Reporter as one of the Digital 50: new media producers and innovators shaping the future of digital storytelling via broadcast, games, interactive television, and mobile content. Prior to joining Bunim/Murray, Carson oversaw production and finance for Fox’s 20th Television, where he guided an aggressive production slate that included such long-running hits as “Cops”, “America’s Most Wanted” and A&E’s “Biography” series. Previously, Carson held a variety of financial positions with Sony Pictures Entertainment. A graduate of Texas A&M University, Carson is a member of the Academy of Television Arts & Sciences, The Hollywood Radio & Television Society and he is a member of The Media Council of The Paley Center for Media. As a member of the United States Tennis Association, he is one of the country’s top ranked players in his age division. David Tochterman, President, Moving Target Entertainment: Through his company Moving Target Entertainment, David develops and produces multiplatform and branded content and provides consulting and management strategy for broadband and media companies. He is an Executive Producer of the live action series FAT GUY STUCK IN INTERNET for Adult Swim which is the first scripted comedy to move from online to broadcast television. He is a consultant and advisory board member for the online media company For Your Imagination where he is developing a new online series for Spike TV. Other projects include the upcoming DOWN TO BUSINESS WITH PAT CROCE for DECA and a new branded entertainment project for Mania TV, GOTHAM BACKSTAGE In his seven years as Senior Vice President and Vice President of the independent powerhouse Carsey Werner Company, he played an integral role in the development and production of many top 10 television shows including THAT 70S SHOW, 3RD ROCK FROM THE SUN, ROSEANNE, COSBY and GRACE UNDER FIRE for which he was also an Executive Producer. He also served as Executive Vice President for the launch of Will Smith's production company Overbrook Entertainment and led its television division. At Overbrook he was also Executive Producer of the original pilot for the current Comedy Central series KENNY VS SPENNY In 2006, Mr. Tochterman was recruited to launch CHANNELBLAST, a B2C website featuring live original episodes of interactive branded content. ChannelBlast featured a groundbreaking live flash format with live chat rooms allowing viewers to interact with content in real time, and he additionally created and produced all content for the website and brand channels. ChannelBlast amassed over 8 million views at launch and was featured in multiple press articles including the New York Times, Forbes and Broadband Today. Mr. Tochterman’s career began as a director, producer, and casting director for over 200 plays on Broadway, Off Broadway and at theatres across the country. He is a graduate of Syracuse University.