Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 2:15 PM – 3:30 PM Workshop B: Virtual World and Multiplayer Gaming Explosion - PC, Console and Mobile While virtual worlds and the massively multiplayer game are not technically the same thing, their similarities are striking and in this session we will take a look at a broadband and mobile universe that is growing into a full-fledged digital society of friends and distant strangers who are creating, living, game-playing and otherwise immersing themselves in alternate human or non-human environment. In today’s advanced graphical broadband and mobile world, it is easier to understand how daily life in an all-digital environment – be it entertainment, work, adventure, travel or alternate lifestyle could become as real and accepted as real life. In this session, we will open a discussion of what our 2nd lives are all about. Patrick Ford, VP of Marketing and Community Development, K2 Network, Inc. Bob Ferrari, Vice President, Business Development, Turbine Inc. Teemu Huuhtanen, EVP, Marketing, Ad Sales and Business Development, Sulake Corporation Rob Uhrich, Senior Director, Digital Markets, PaymentOne John Bates, Director, Business Development, Entropia Universe David Traub, VP Business Development, DigitalSportsMedia, Moderator Patrick Ford, VP of Marketing and Community Development, K2 Network, Inc.: From developer to publisher, provider of middleware to editorial content, Patrick has viewed the video game business from all angles. He has worked in both pure start-up environments as well as with some of the largest corporations in the world, and has led both product development and marketing organizations. Over the years Patrick has closed several rounds of private seed and venture capital and has executed on successful acquisitions. Patrick is currently Vice President of Marketing and Community Development at K2 Network, an international leading publisher of online multiplayer games. Prior to joining K2 he served as Director of Video Game Products at Yahoo following their acquisition of All-Seeing Eye, Inc. where he was President. The All-Seeing Eye was the world’s most popular online multiplayer matchmaking tool with over 12 million installations. Patrick has also served both as VP of Product Development and VP of Marketing at GameSpy Industries, as well as VP of the Game Studio at Fujitsu Interactive. He also co-founded Splash Studios, developer of award winning children’s edutainment products for CD-ROM and online and spent four years at Microsoft in the multimedia systems and interactive television groups. Robert Ferrari, Vice President of Business Development, Turbine, Inc.: Robert Ferrari joined Turbine in 2004. He oversees global business development and publishing at Turbine. Robert is a twelve year veteran of the digital entertainment industry and has been active in pioneering new technologies and business models across diverse convergence platforms. His executive tenures include Philips Electronics as VP Sales & General Manager, Convergence Ventures as Managing Director and Websurfer Inc as VP Business Development. Robert is an active industry speaker within the digital entertainment, new media, consumer electronics, and emerging technology sectors. Robert has his BS in International Business and Strategic Marketing from Stonehill College. Teemu Huuhtanen, Executive VP, Marketing, Ad Sales and Business Development, Sulake Corporation and President, North America, Sulake Inc.: As executive vice president, Marketing, Ad Sales and Business Development, Sulake Corporation and president, North America, Sulake Inc., Teemu Huuhtanen is instrumental in leading the continued development and growth of Finnish-based Sulake’s top property, Habbo, one of the world’s most popular online social networking and virtual world communities for teens. Huuhtanen is responsible for cultivating relationships with major music, television and motion picture studios, as well as creating unique joint ventures with advertisers throughout the entertainment, retail, fashion and sports industries to generate relevant and interactive brand partnerships. His mission is to bring real-world mainstream entertainment properties and brands that are important to Habbo’s teen user base into the virtual community. Huuhtanen also oversees global marketing and public relations efforts for Sulake Corporation. He leads the Sulake team, which is responsible for the company’s online and offline marketing, as well as communications and PR. As an accomplished thought leader for the digital entertainment landscape, over the past four years Huuhtanen has regularly been a speaker at the industry’s premier conferences and business forums. He frequently addresses issues such as in-game brand engagement, working with entertainment properties, social networking and online gaming monetization models, among many other topics. The Hollywood Reporter recently ranked Huuhtanen on its “Digital Power 50 List” of top innovators who influence the creation and distribution of online content. He was also named one of the “Top 40 Under 40” executives to watch in the technology industry for 2007 by American Venture Magazine. Huuhtanen will serve as a panel judge at the Hollywood Netawards and Hollywood Mobile Awards during the 2008 Hollywood Film Festival. Also, he was a member of the Virtual Worlds Expo advisory board. Since Habbo’s launch in 2000, Huuhtanen has helped grow the teen virtual community to more than 9.5 million unique monthly users worldwide, in 32 countries on six continents. (Google Analytics). Prior to joining Sulake, Huuhtanen held several senior consumer and B2B sales and business development posts for numerous digital start-up companies worldwide. Huuhtanen is based and oversees Sulake’s North American headquarters in Santa Monica, Calif. Rob Uhrich is Senior Director, Digital Markets for PaymentOne, the leading payment provider for alternative and global online payments. Rob has over a decade of business, market development and operations experience in payments and transaction processing for online based and digital content service providers. He has been with PaymentOne since it’s inception over 8 years ago and been instrumental in assisting PaymentOne’s clients in generating over $3.5 Billion in gross retail billings. Rob brings PaymentOne expertise in the digital entertainment and content markets. Prior to PaymentOne, he has held sales and business development positions in a variety of industries from shipping and logistics to medical devices. Rob has a Bachelor of Science in Finance from Santa Clara University. John Bates represents Entropia Universe and is responsible for business development, strategic marketing & PR initiatives throughout North America. An Internet pioneer since 1987, Bates is an owner of Goldstar.com, the world’s leading direct marketer of live entertainment. John co-founded BIGWORDS.com, a leading youth marketer and textbook seller. John consults companies on sales, marketing, brand advocacy, as well as Internet strategy & public relations. Bates has guided the explosive growth of companies from zero to millions in revenues and has experience in virtual worlds dating back to 1994. John is a highly sought after speaker and has garnered excellent ratings at diverse venues like South by Southwest, Harvard's Cyberposium, WebAttack, Jupiter Online Developers Conferences, Vanderbilt School of Business Distinguished Speakers Series, St. Gallen School of Business World Leaders Symposium, VeerStichting Symposium, Virtual Worlds, Virtual Goods Summit and more. John brings passion, enthusiasm and long experience in virtual worlds. David Traub, VP Business Development, DigitalSportsMedia: David earned a Masters in Education in 1990 from Harvard University, while conducting simultaneous class-work in interactive cinema and AI-based narrative at the MIT Media Lab. In 1984 he earned his undergraduate degrees in rhetoric and film with honors from the University of California at Berkeley, concluding with an honor thesis focusing on the use of film and television in education. His primary focus: the aggregation and delivery of "social and emotional" and other learning-centric applications/content via mobile phones, thin clients/PCs, TVs and videogames. He is currently writing the book: "17 Questions to Why You Are Here" as an introduction to his proprietary "mythological evaluation tool" that will be an example of such "augmentative" interfaces. In the real world, David has 20-years of experience as a digital media-oriented business development executive, investor, venture catalyst, and/or board member to over 35 startups/private equity companies. He has co-raised and deployed nearly $30 million dollars in support of these ventures. David has created digital media as an co-founder executive and/or executive producer of digital products across a wide variety of clients such as EMI North America, MCA Records, Philips/Polydor, Microsoft/ MSN, Apple Computer and many others. He is also an author of nearly 50 articles and reports on the evolution of the digital domain for trade publications, professional books and institutional clients; and a speaker who has given nearly 50 forward-looking keynote and other speeches throughout the world for clients such as the EU, the Swedish and Canadian Governments, TV Globo (Brazil), the National Institute of Film in Denmark, Viacom, US West, Mercedes/Siebold, The Broadband Content Development Forum and numerous other economic development agencies and universities.