Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Tuesday, October 28th 2:15 PM – 3:30 PM Track II: The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company Doug Scott, President, OgilvyEntertainment Carolyn Everson, Executive Vice President, Strategy and Operations, U.S. Ad Sales, MTV Networks Matti Leshem, founder and CEO, Protagonist Jeremy Lockhorn, Director of Emerging Media, Avenue A | Razorfish David Cooper, Senior Vice President and Publisher, Sportnet Tuesday Xavier Kochhar, Partner, Strategy and Business Development, Media Link, LLC, Moderator Tim Hanlon is Executive Vice President/Ventures for Denuo, the futures consulting practice of advertising agency holding company Publicis Groupe, S.A. He is chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and equity investment activity -- focused exclusively on paradigm-changing “new media” platforms and technologies. His current role is an outgrowth of his previous work as head of Publicis Groupe Media (PGM) Ventures, and includes formal advisory and directorial positions with over three dozen start-up companies. Prior to founding the PGM Ventures practice, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group, a global media services network of Publicis Groupe Media and parent holding company Publicis Groupe, S.A. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 15 years of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon was Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee from 2001-05, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s “100 People to Know.” His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Graduate School of Business, and a BA from Georgetown University. Carolyn Everson, Executive Vice President, Strategy and Operations, U.S. Ad Sales, MTV Networks: In her role, Everson oversees strategic planning, operations and finance for MTVN’s multi-billion dollar U.S. Ad Sales department. She reports to Hank Close, President, U.S. Ad Sales, MTVN. Everson oversees MTVN's domestic ad sales strategy, business development and commercial operations. Everson also helps shape MTVN U.S. Ad Sales' organizational design, plan and implement talent recruitment initiatives, and select technologies and solutions that allow MTVN to better serve its marketing partners. The finance arm of MTVN U.S. Ad Sales reports to Everson and Jacques Tortoroli, EVP and CFO, MTVN. Everson joined MTVN in 2003 as Director, mtvU Ad Sales, and has been a key architect of the structure of MTV Networks’ U.S. Ad Sales division. Under her guidance, mtvU tripled its ad sales business to take its place among Viacom’s fastest growing businesses. In 2006, her responsibilities were expanded to include MTV, MTV2 and MTV.com in addition to mtvU, and she gained oversight of $100 million in revenue for MTV Networks’ most iconic brand. For her consistently outstanding performance, she was awarded the MTV Networks Ad Sales Presidents’ Award in 2006. Everson also served as SVP, Ad Sales Strategy and Business Development for MTVN, where she led strategic planning and evaluation of deals for emerging new advertising opportunities across MTVN’s multiplatform portfolio of well-renown brands. Before joining MTVN, Everson worked at Primedia Inc., where she was vice president and general manager of several digital businesses, including Seventeen.com and ModernBride.com. Everson has also held new business development positions at brands including Zagat Survey and Walt Disney Imagineering. Everson holds an M.B.A. from Harvard Business School and a B.A. in Liberal Arts and Communication from Villanova University. Doug Scott, President, OgilvyEntertainment: Prior to joining Ogilvy in June 2006, Douglas was Senior Vice President at Bragman Nyman Cafarelli and the General Manager of the New York office. While at BNC, he was responsible for developing original branded entertainment initiatives for Sony PlayStation, General Motors, T-Mobile and American Express and increased top line revenue for the New York office by 45%. In 2004, Scott launched MATTER, an entertainment marketing company that produced LOHAS 8, a three-day forum sponsored by Ford Motor Company, Whole Foods and GAIAM, focused on renewable energy, organic food, eco-tourism and other health and sustainability issues. In January 2004 and 2005, Scott executive produced BLENDER Sessions, in Park City, Utah during the Sundance Film Festival. This five-day music series, which was sponsored by VW, Diet Coke and Heineken, featured performances by Snoop Dogg, Nelly, Ludacris, Macy Gray, Liz Phair, Pete Yorn, Camp Freddy and Rooney. When Sean "P. Diddy" Combs decided he wanted to run the ING New York City Marathon in September of 2003, he hired Scott to co-executive produce “Diddy Runs the City” for MTV and executive direct the fundraising efforts for the program. In just seven weeks, the program raised over $2 million for New York City children and received corporate support from Nike, Pepsi, McDonalds, Time-Warner, Viacom, Lincoln and Foot Locker. Prior to MATTER, Scott was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic. At Hypnotic, Scott created and executive produced the highly acclaimed Chrysler Million Dollar Film Festival in partnership with Universal Pictures and was also charged with creating innovative branded entertainment campaigns for numerous companies including Reebok (Terry Tate, Office Linebacker), Ford Motor Company (Focus Films), Nintendo (Eternal Darkness Films) and Toyota (Scion Screening Series). Prior to Hypnotic, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Company’s annual Academy Awards event, which was supported by Toyota, Pepsi and Sun Microsystems; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with Access Hollywood, Advertising Age, Entertainment Weekly, and other national media outlets. From 1995 thru 1997, Scott was President and COO of ArtView a global network of galleries, auction houses and museums and was responsible for developing and executing highly successful strategies for e-commerce and inventory management in partnership with GE Capital. In 1993, Scott co-founded the Red Herring magazine where he served as Vice President of Sales & Marketing. Scott is an active speaker at industry conferences and guest lecturer at several business schools, and has recently been asked to teach a course at New York University on location based entertainment. He holds a B.S. in Economics from University of Maryland, College Park Jeremy Lockhorn, Director of Emerging Media, Avenue A | Razorfish: Jeremy is a director of emerging media at Avenue A | Razorfish where he leads R&D efforts on behalf of the agency’s Advanced Marketing Solutions group. Over his 10+ years with the company, Jeremy has been instrumental in identifying leading edge trends in consumer behavior and media technology, and guided many of the agency’s Fortune 500 clients to successful strategies and implementations. Jeremy joined Avenue A | Razorfish in January of 1997, as the first employee of our Philadelphia office. He has filled many roles during his tenure. Most recently, he launched creative services in Seattle and manages creative strategy for clients such as Expedia and Capella University. In his previous role at the agency, Director of Media Technologies, Jeremy focused on finding and researching emerging technologies, as well as developing new ad models and rich media solutions. Prior to joining Avenue A | Razorfish, Jeremy worked at The Peter Group, a traditional direct response agency, where he worked on multinational clients, including AIG and Ford Motors. He is also a regular columnist for ClickZ, writing the monthly Online Advertising Technologies column. Jeremy holds a degree in Advertising from Ohio University’s E.W. Scripps School of Journalism. David Cooper currently Senior Vice President and Publisher, Sportnet, joined WMG in 2007. In his current role at Sportnet,Cooper is responsible for overseeing Sportnet’s advertising sales group across the company’s online network and vertical properties. Prior to Sportnet, Cooper served as Executive and Publisher for The Games Group at Future US., Inc., where he oversaw all advertising revenue for their videogame information media products. Before that Cooper was the Publisher and Vice President for Primedia where he was responsible for managing all advertising sales efforts related to the NFL Insider Magazine, NFL Game Day Magazine and the Official Super Bowl Program. He was also Senior Vice President of Advertising for Rivals.com where he supervised the entire advertising sales department for a leading national sports media company. While at WMG, Cooper has created the Sportnet ad sales team with offices in NY, LA, Indianapolis and Detroit. He has developed integrated programs to utilize many online and offline assets of the WMG portfolio. Cooper holds a Bachelor Degree in Psychology from Syracuse University. He also completed the Magazine Publishing Management Program at New York University’s School of Continuing Studies. He currently resides in Roslyn, NY with his wife Jill, children – Marielle and William, and his dog – Bernie. Xavier Kochhar, Partner, Strategy and Business Development, Media Link, LLC: Xavier Kochhar focuses on business development and strategic advisory assignments as partner of Media Link, LLC. In this role, he manages and executes upon the strategic planning and business science advisory services for Media Link clients within the media, advertising, and entertainment space. He has over ten years experience in bringing together corporate America and consumer brand companies with Hollywood and its myriad media and entertainment assets, both as an agent representing corporate clients or as a principal on behalf of the media assets themselves. Mr. Kochhar recently served as one of three corporate executives within Disney’s Corporate Alliances group who was dedicated solely to the procuring and developing of new, mutually value-creating strategic relationships between outside corporations and the myriad assets across all the divisions of The Walt Disney Company. By sitting in Corporate atop Disney, his role had an ability to and necessitated the pulling of resources from the respective divisions within the company—Studios, Theme Parks, Consumer Products, and Media Networks (ABC, ESPN, and the various Disney cable assets)—in order to work with third-party B-to-B and consumer brand companies in various aspects of strategic and/or tactical relationships. These relationships included marketing, media buys, sponsorships, promotional activity, purchasing, corporate development, joint or integrated content opportunities, or co-branded JVs. Prior to The Walt Disney Company, Mr. Kochhar was a corporate packaging agent at the William Morris Agency in Beverly Hills, the largest and most prestigious talent agency representing the entertainment industry's top creatives and content producers; and a managing partner for an entertainment marketing company, which extends the brands of top consumer and retail companies into the world of media by identifying and/or generating integrated marketing opportunities based on or around top entertainment properties and franchises. Mr. Kochhar was also a strategy consultant in the Media and Entertainment group for London-based L.E.K. Consulting. He began his professional career in corporate finance, after graduating from U.C. Berkeley's Haas School of Business, working as investment banker for Tucker Anthony Sutro, where his focus was mergers, acquisitions, and private placements of emerging growth and middle market companies. Mr. Kochhar lives in Los Angeles, California and spends much of his free time working with youth education programs, such as the Inner City Education Foundation, and coaching soccer for the American Youth Soccer Organization.