Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 11:05 AM - 12:20 PM Track III: All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Jonathan Cobb, founder and CTO, Kiptronic Brian Monnin, Chief Product Officer, Transpera Michele Tobin, Vice President of Sales, Millennial Media, Inc. Chad Cooper, Director of Marketing and Editorial Content, OVGuide.com Garrett Law, Co-Founder and Chief Operating Officer, Attention Span Media Darren Paul, Managing Partner, Night Agency Gary Gannaway, CEO and Founder, WorldNow, Moderator Gary Gannaway, President, CEO/Chairman, WorldNow: Throughout his career, WorldNow founder Gary Gannaway has demonstrated a unique ability to predict the landscape ahead. As the founder and CEO of Genesis Entertainment, Gannaway oversaw the production and distribution of such TV hit shows as Michael Landon's "Highway to Heaven" and "The Whoopi Goldberg Show." He founded Genesis before he was 30 and sold it to Ron Perelman before he was 40. Perelman went on to sell it to Rupert Murdoch for a sizable profit. Gannaway developed trail-blazing advertising and sponsorship models which are now industry standards. His innovations attracted sponsors new to television. Looking at TV in a non-linear way, Gary offered advertising and sponsorship opportunities that incorporated non-TV platforms long before anyone else was doing so. Genesis is the only TV company in history to launch each of the 17 pilots it created. In the 90's, Gannaway foresaw the consolidation in the TV syndication business as well as the potential influence of the Internet, and boldly launched WorldNow after the sale of Genesis. WorldNow has become the leading provider of Web publishing, streaming video and advertising solutions for local media Web sites. WorldNow's clientele includes major media powerhouses as ABC-TV, Cox, Gray, Landmark, Media General, Raycom, Scripps, The New York Times, Tribune and Young. Chad Cooper is the director of marketing and editorial content for OVGuide.com. Chad has served as a communications and marketing professional in the technology and Internet sectors for over a decade. He has spent his career implementing creative and innovative strategies to penetrate influential online communities, print and broadcast media for companies at the forefront of the digital revolution. He also helped manage the world’s largest student film festival while serving as communications and marketing director for Atlanta-based Ideas United. Chad holds a BS in Communications Studies from Northeastern University in Boston, and currently resides in Los Angeles, California. Brian Monnin, Chief Product Officer, Transpera: In his role as Chief Product Officer Brian is responsible for the product management, design, marketing and strategy for the company. Brian joined Transpera from Brightcove, where as VP of Publishing Products he led the development of online rich media editing tools for publishers. Prior to joining Brightcove Brian was CEO and co-founder of MetaStories, a rich media editing platform used by major media companies including Discovery Channel, MSN, Yahoo!, Scripps Networks and National Geographic. Brian has been deeply involved in multimedia technologies for the past 15 years. Brian is a former MSNBC.com Senior Producer responsible for interactive content, broadband and ITV strategies on MSNBC.com. Prior to MSNBC.com, Brian spent 3 years at Microsoft as Program Manager creating multimedia programming and developing the small business channel on MSN. Brian is a graduate of Brown University. Garrett Law, Co-Founder and Chief Operating Officer, Attention Span Media: As well as overseeing AttentionSpan’s day-to-day operations, Garrett served the past three years as General Manager of KHIZ-TV 64 (Independent, Los Angeles station reaching 2.5 million homes) and was Vice President and board member of its parent company, Sunbelt Television, Inc. As General Manager [the youngest general manager in Los Angeles television], Garrett oversaw the entire day-to-day operation of the station – from financial, legal and engineering to programming, marketing and sales. He created and produced KHIZ’s live daily news program, “Inland Empire Live”. In addition, Garrett serves as a partner in Global Outsight LLC, where he manages the firm’s media clients. He graduated magna cum laude from Harvard College where he studied engineering and the history of science. After graduating, he was appointed by the mayor of Boston to facilitate the modernization of the Boston Fire Department. Darren Paul, Managing Partner, Night Agency: Named to Advertising Age magazine's coveted "Hottest Digital Independent Interactive" list in 2007, Darren's expertise has been featured, mentioned or bylined in various media outlets, including the Associated Press, Ad Week, New York Times, Wired, AdAge, Media Magazine, OMMA and others. Darren works very closely with most of the agency's clients, providing strategic counsel and day-to-day management oversight. His core areas of expertise span branding and brand management, brand strategy, social media strategy and business leadership. Darren also runs the agency's business strategy consulting practice. Described as a "pioneer" by LVHRD Magazine, Darren has enjoyed spectacular success over the course of his career having worked with numerous iconic brands and blue-chip companies like Symantec Software, Yahoo Hot Jobs, Heineken, Lucky Brand Jeans, Outback Steakhouse, Reebok, 7-11, Viacom, STA Travel and others. He has helped to build and lead Night Agency to become a global creative and strategic services agency that is charged with leading global interactive marketing and communications for its portfolio of client companies. Darren earned a bachelor's degree in Marketing and Information Technology at Syracuse University. He is active with the agency's pro-bono not-for-profit client, Keep A Child Alive, of which his partner Evan Vogel sits on the board. He grew up in Miami, FL., and resides with his wife in New York City. Jonathan Cobb, founder, Kiptronic - A technologist and multimedia maven, Cobb has been creating technologies that power online media for over ten years. As General Manager of KWUR 90.3 FM in St. Louis, Cobb developed an early Internet audio streaming system in 1996, realizing the global power and reach of the Web. In 2000, he created the first geographically distributed real-time Internet radio station. He has held senior engineering positions in a number of Silicon Valley startups, most recently as Senior Software Architect for Covalent Technologies. Cobb has also helped get several startups up and running, including Hyperic Software, producers of HQ, a popular IT management software system. Cobb holds a B.S. in Computer Science from Washington University in St. Louis.