Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Thursday, October 30th 11:05 AM - 12:20 PM Track I: Next Generation P2P Music, TV and Film - DRM, Paid for Pass-Along, Ad-Based and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses Bill Wishon, Director of Marketing, Kontiki John Jones, Senior Vice President of Programming, Artist and Label Relations, MediaNet Digita Johan Ryman, Director of Sales & Partnerships, Octoshape Scott Sahadi, CEO, ioko North America Michael King, CEO, Abacast Scott Sahadi, CEO, ioko North America Kevin Bradshaw, COO, LimeWire Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator Bill Wishon, Director of Marketing, Kontiki: Bill Wishon is the Director of Marketing for Kontiki and is focused on broadening the company’s strategic vision and mapping out product development and go-to-market initiatives. Wishon was most recently in industry marketing for the media and entertainment group at Verisign, where he leveraged customer insights to build out product development plans and identify cross-platform synergy. While in this position, Wishon lead the evaluation of emerging products and services and identified the strategic direction and how it fit into the overall company vision. Additionally, Wishon lead the design of microsite solutions that provided qualified and actionable leads. Prior to Verisign, Wishon worked in product management and technical sales for LightSurf, where he was responsible for developing the necessary technical documentation, identifying the current and future market positioning, supporting the sales goals and serving as a technology evangelist for the company. As a founding member of the PictureIQ and a lead member of the engineering team he helped to build the companies advanced embedded imaging technology. Wishon has an extensive background in understanding customer needs and building solutions to address market challenges through diverse roles in product management, sales engineering and product marketing. John Jones, Senior Vice President of Programming, Artist and Label Relations, MediaNet Digital: John Jones has spent two decades in the music industry pioneering innovative and interactive ways for fans to access their favorite music. As Senior Vice President of Programming, Artist and Label Relations, Mr. Jones is responsible for managing relationships with MediaNet’s numerous music and video partners including all four major record labels and their subsidiaries, as well as a plethora of independent labels and major motion picture studios. In addition, Mr. Jones oversees the entire catalog of music, music videos, television and film in the MediaNet service accounting for pushing tracks into the system, clearing their publishing rights and making millions of tracks available to consumers through MediaNet’s distributors. He also manages all aspects of programming and bringing original content to the service. Prior to joining MediaNet, Mr. Jones was involved creating the concept of delivering on-demand music through the TV. At World Theatre Inc. and The Box Music Network, he was in charge of music programming including creating promotions both on- and off-line, developing strategic partnerships and integrating branding and marketing to ultimately enhance viewership. Prior to that, Mr. Jones spent more than five years overseeing music programming and as senior producer at MuchMusic, a music TV channel aired throughout the US and Canada, where he was recognized as one of the most influential people in Canadian television. He was responsible for network programming, producing music performances, interviews and stunts to drive viewership, and executing online programming. Mr. Jones started his career in radio, as music director at Canadian stations including CFNY-FM and CHFI-FM, where his efforts resulted in both stations being recognized as “Station Of The Year”, and Mr. Jones was awarded “Music Director Of The Year”. Prior to working in commercial radio, Mr. Jones launched and programmed college station CKLN-FM, and was a music producer for Canada’s national broadcaster, the CBC. Scott Sahadi is the CEO for ioko’s North American operations and a member of ioko’s senior management team. ioko specializes in designing, building and running world-class IT platforms on behalf of large, global Media and Entertainment enterprises. In this role, Scott is responsible for all revenue, operations, marketing and business development in North America. Prior to ioko, Scott joined VeriSign (via the acquisition of Kontiki) as Vice President of Marketing for VeriSign’s Global Media and Entertainment vertical. While at VeriSign, Sahadi set the strategic direction for building solutions targeting the media and entertainment market as well as having other responsibilities including product marketing, business development and systems engineering. Before VeriSign, Scott was part of the management team for Kontiki, a pioneer in secure and scalable digital media delivery. Scott held various positions at Kontiki during his 5 year term including Vice President of Marketing and Corporate Development. Scott spent his early career working in various marketing and finance positions for Tandem Computers and Nortel Networks. Scott is a regular conference speaker and a contributor to media forums. He holds a Bachelor of Science degree in economics from U.C.L.A and an MBA from the University of Southern California with an emphasis in finance and marketing. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.