Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 27-30, 2008 Monday, October 27th 3:45 PM – 5:00 PM Track IV - The Personalized Media Experience – Mobile, Social Media & Search Personalized Media Platforms – Widgets, User Generated Media, News, Music & Blogs Personalized Broadband is on the PC and now Personalized Mobile is becoming the new broadband, perhaps even replacing it for a sector of the marketplace. With all the unique, cool and targeted features popping us every day, every consumer niche and taste is there, from music and video entertainment, communications and search, gaming, virtual worlds, social networks, texting, blogging and even to advertising and commerce, personalized mobile has got it all. It’s almost just like life itself. In this session, we look at both, personalized broadband on the PC and mobile – the idea that is the primary consumer experience. Michael Spiegelmann, Senior Director, Yahoo! Music JD Lasica, founder, OurMedia.org/Partner, Outhink Media/President, Social Media Group Chris Tolles, CEO, Topix Marc Goodman, Director, North America Marketing Group, Alcatel-Lucent Patrick Moorhead, Director of Emerging Media, Avenue A | Razorfish James Hirsen, Entertainment Editor, Newsmax Brad Brodigan, President and Chief Executive Officer, Biz360, Moderator Michael Spiegelman is the Senior Director of Music at Yahoo!, where he runs one of the most visited Music websites in the world and a leading source of music videos and Internet radio. While at Yahoo! Music, Michael has been responsible for leading the re-launch of the music.yahoo.com site, adding concert information, music blogs and video playlisting. He served as a leading member of the team that designed and launched the Yahoo! Music Unlimited subscription service. Prior to joining Yahoo! Music in 2003, Michael was a co-founder and Principal at Web Paradox, a web design and development company in San Diego, CA. While there, he was responsible for business development, strategy, client relations and project management. His clients included Verizon, AT&T, Nextel and the US Navy. Before iXL, Michael was a Senior Strategy Consultant at iXL, a leading Internet consulting and development company, where he provided strategic consulting services to Fortune 500 companies and startups. Michael has also worked at Arthur Andersen Business Consulting and PricewaterhouseCoopers Consulting, where he advised public and private sector clients on business process re-engineering, change management, organizational redesign and technology development. JD Lasica, founder, OurMedia.org/Partner, Outhink Media/President, Social Media Group: JD is one of the world's leading authorities on social media and the revolution in user-created content. A writer, strategist, blogger and consultant, he is the co-founder of Bid4Vid.com, a new video production marketplace; co-founder of Ourmedia.org, the first video hosting and sharing site; president of the Social Media Group, and a partner in Outhink, an incubator of social media startups. His book about the emerging media landscape is Darknet: Hollywood's War Against the Digital Generation (Wiley & Sons, 2005). Author Lawrence Lessig said of "Darknet": "There are few who see the future clearly, and even fewer who can explain what they see. This brilliant, beautifully written book sees, and explains." Chris Tolles, CEO, Topix: Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry. Marc Goodman, Director, North America Marketing Group, Alcatel-Lucent: Marc Goodman is Director of the North America Marketing Group at Alcatel-Lucent, where he is responsible for the company's regional marketing activity in forward-looking trends and technologies. In addition to this role, Mr. Goodman is responsible for the creation and ongoing management of Alcatel-Lucent's "island" in the virtual world Second Life; and manages the University Innovations Program, which partners with universities to develop concept demonstrations of futuristic ultra-high bandwidth applications. Prior to his current position at Alcatel-Lucent, Mr. Goodman has held various positions in global marketing, business development, and new offer development. Previously, he worked in marketing and product strategy at ITW, and Mitsubishi Heavy Industries. Marc Goodman holds a bachelor of science in mechanical engineering from the University of Illinois and a master of business administration from Northwestern University's Kellogg School of Management. Rob Theis, Managing Director, ScaleVP: Rob Theis invests in technology infrastructure and applications companies at ScaleVP. Prior to joining ScaleVP in May 2008, Rob was with venture capital fund DCM - Doll Capital Management, where he was a General Partner for 8 years, and invested in leading companies, including JasperSoft, NeoPath Networks (acquired by Cisco), PGP Corporation, Roamware, VanceInfo (NYSE: VIT) and Wikinvest. Rob's investing career builds on his global experience driving technology startups' sales, marketing and partnership success. As executive vice president for New Era of Networks (NEON), Rob grew the company to $200 million in revenues and was instrumental in leading NEON through a successful IPO. Prior to NEON, Rob spent 10 years in varied executive roles at Sun Microsystems, where he drove growth in a series of new strategic initiatives, including Sun's success in the Financial Services Industry sector. Rob's previous experience includes launching Silicon Graphics' initial workstations and selling timesharing services for McDonnell Douglas (now Boeing). Theis was awarded the Honors Scholarship at the University of Pittsburgh, where he earned a B.A. degree in economics. Patrick Moorhead, Director of Emerging Media, Avenue A | Razorfish: Patrick is a director of emerging media at Avenue A | Razorfish where he leads R&D efforts on behalf of the agency’s Advanced Marketing Solutions group. As the digital landscape evolves and new ways of accessing content proliferate, Patrick helps clients and staff understand and assess a number of emerging media technologies – such as iPTV, video-on-demand, mobile media, online gaming, and RFID (radio frequency identification) – and their practical applications as marketing vehicles. He does this through research and development initiatives that define the strategy, resources, applications, and marketplace opportunities for the agency and its global clients. His day-to-day responsibilities include research, “ideation”, knowledge management, and industry advocacy. Patrick joined Avenue A | Razorfish after spending five years as assistant professor of design at Drexel University’s College of Media Arts and Design. His areas of focus at Drexel spanned a wide range of topics, including commercial publication design, brand design, interior design, and emerging technology. Prior to that, he was a partner at advertising agency Monsoon Microstudios; an independent web-development consultant; and president and creative director of Burroughs/Moorhead Design Inc., a design and strategic consulting company he co-founded. A sought-after expert and evangelist for cutting-edge media technology, Patrick has counseled many executives of the agency’s Fortune 500 clientele, including JCPenney, Kraft, Roche, and Starwood. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW (South by Southwest) Interactive, and Digital Hollywood Media Summit. A prolific writer on emerging media topics, Patrick was a key contributor to the 2006 & 2007 Avenue A | Razorfish Digital Outlook Reports, and his white papers are widely read in new-media and Internet advertising circles. Formerly based in Philadelphia and now living in Chicago, he is active in various industry associations, including MCA-I (Media Communications Association International), PhIMA (Philadelphia Interactive Marketing Association), and PANMA (Philadelphia Area New Media Association). Patrick holds a B.A. in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture, and interior design. James Hirsen is a New York Times best selling author, commentator, news analyst and law professor. Sought after for his expertise on current events and cultural matters, Hirsen has appeared on Geraldo at Large on Fox, CNN Headline News — Glenn Beck Show, The O'Reilly Factor, Weekend Live with Tony Snow, Scarborough Country, Your World with Neil Cavuto, The Big Story with John Gibson, CNN's People in the News, Fox and Friends, Hardball with Chris Matthews, the BBC, ABC's Politically Incorrect, CNN's Inside Politics with Judy Woodruff and Heartland w/ John Kasich, CNN Headline News' Showbiz and numerous other television programs. [For online video clips go to: http://www.leftcoastreport.com] Hirsen's ideas have been quoted in major publications including the Washington Times, the Weekly Standard, the New York Times and the San Francisco Chronicle and the London Times. He has interviewed numerous public figures including Mel Gibson, Gary Sinise, Bill O’Reilly, Dennis Miller, Jean Kirkpatrick, Laurie Dhue, Peggy Noonan, Catherine Crier, Stephen Baldwin, Robert Davi, David Brenner, Morgan Brittany, Jane Russell, Lawrence O’Donnell and Joel Siegel. Hirsen is a frequent guest on radio shows across the country including Michael Savage, Sean Hannity, Mancow Muller, G. Gordon Liddy, Al Rantel, Dennis Prager, Janet Parshall, Michael Reagan, Roger Hedgecock and Mark Larson. In addition, he hosts his own radio program on the Cable Radio Network, which reaches millions of households via cable television and satellite systems, Internet broadcasting and the Langer Broadcasting Network, a 100-station radio network headquartered in Boston. Hirsen is a pundit for NewsMax.com and author of the popular weekly column, The Left Coast Report, where he takes a humorous poke at the politics of Hollywood. In his New York Times best-selling book, Tales from the Left Coast: True Stories of Hollywood Stars and Their Outrageous Politics , with its unprecedented debut and hopscotch up the charts, Hirsen demonstrates just how huge the political gap between the public and the left-leaners in Tinseltown really is. In his latest book, Hollywood Nation: Left Coast Lies, Old Media Spin, and the New Media Revolution, Hirsen shows how Hollywood elites have been blurring the lines between news and entertainment and reveals how the New Media are leading the counterattack against the liberal assault from East Coast newsrooms and Left Coast studios. Hirsen teaches law at both Trinity Law School and Biola University in Southern California. He is admitted to practice in the California and Washington, D.C. Bar Associations, as well as the U.S. Supreme Court and the U.S. Court of International Trade. Brad Brodigan, President and Chief Executive Officer, Biz360: Brad Brodigan's appointment as President and CEO of Biz360 in the latter part of 2006 comes at a crucial time when media and information on the Internet is changing the way that public perception and opinions about companies, brands and trends are formed. His broad experience in management, consulting, sales and marketing over 15 years provide the foundation for leading Biz360's management team in developing market intelligence solutions for Global 2000 companies in this new era of communication. Brad most recently comes from NextWave Media Group, which is among the fastest growing firms in online advertising. As senior vice president, he was responsible for establishing the key building blocks the organization required in order to achieve rapid growth. Prior to NextWave Media Group, Brad spent three years with The Gallup Organization, where he specialized in helping business leaders from the Fortune 500 develop strategies to measure and manage internal and external perception. He received Gallup's Partner of the Year Award for building a multi-million dollar management consulting division. Brad has also held senior executive sales positions at Monster, Inc. and Yesmail, a CMGI company, where he was responsible for devising sales strategies, creating high-profile client relationships and consolidating the sales divisions of acquired businesses. The substantial revenue increases he achieved at Yesmail resulted in a successful IPO and a subsequent sale of the company to CMGI in 2000. Brad graduated from the Virginia Military Institute with a Bachelor of Science degree in economics and business.