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Digital Hollywood Events at CES
Monday, January 7th
3:00 PM - 4:00 PM
Session A – RA9 –
Reinventing Advertising
Advertising in Search, Social Media, P2P and other Web Based Services
In this session we will address the relationship of advertising and commerce in the more cutting edge media platforms of P2P, Search, and social media. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration.
David Berkowitz, Director, Emerging Media, 360i
Imran Khan, Managing Director and U.S. Internet, Media and Entertainment Analyst, JP Morgan
Jonathan Lee, VP, Business Development, MediaDefender, Inc.
Michael Litchfield, Director of Interactive, Doremus San Francisco
Ariel Maislos, CEO and Co-Founder, Pudding
Jayant Kadambi, Co-founder and CEO, YuMe
Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator

Imran Khan is Managing Director and U.S. Internet, Media and Entertainment Analyst, JP Morgan, as well as JPMorgan's Global Internet research coordinator. Mr. Khan ranked #2 for Internet in the Institutional Investor All America Research Poll in 2005 and 2006. He ranked #3 in the Greenwich Research Poll in 2005 and 2006. Coverage list includes Google, Yahoo!, eBay, Time Warner, and other Internet and Media companies. Mr. Khan has spoken at various industry conferences and appeared on financial television programs such as CNBC and Bloomberg. Mr. Khan came to JPMorgan in 2004 after three years at Fulcrum Global Partners where he was a Managing Director in Equity Research covering Internet and Software. Prior to Fulcrum, Mr. Khan worked as an investment banker at ING covering Telecom. He holds a BA in Finance and Economics from the University of Denver.

Michael Litchfield, Director of Interactive, Doremus San Francisco - As an 18-year veteran of interactive media, Michael has taken a multitude of brands online and shepherded the brand experience through every aspect of new media including initial concept research, analysis, design, scenario planning and due diligence of all web applications and web service initiatives.  Prior to joining Doremus, Michael was Senior Creative Director at Avenue A/ Razorfish (San Francisco) where he led a cross-functional team of designers, user experience architects and project managers to deliver full online experiences for major brands Genentech, Bacardi and Microsoft. As Creative Director/Strategist at (San Francisco), he led efforts in brand strategy, research and analysis, online brand building, interactive marketing, user experience definition and executive creative direction for all online media initiatives. He has also held executive level creative and strategic positions with an emphasis on new media at companies such as: 12 Entrepreneuring, Inc., DoubleTwist, Inc., The Jack Morton Company (all San Francisco), as well as Teramedia LLC (Washington, DC), Terabyte Interactive Limited (Auckland, New Zealand), a B2B solution practice. He was also the founder and managing director of AutoExec Infomedia, Auckland, NZ which he later sold to Terabyte Interactive. Michael holds a Bachelors degree in Engineering from the Auckland Institute of Technology and a Graduate Diploma of Fine Arts from Elam School of Fine Arts, also in Auckland, NZ.

David Berkowitz, Director of Emerging Media, 360i: David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends. He graduated from the State University of New York at Binghamton and served on his alma mater’s Alumni Association Board of Directors.

Jayant Kadambi, CEO and Founder, YuMe: Mr. Kadambi is currently co-founder and CEO of Yume Networks, a next-generation video advertising startup company that he co-founded in 2004 with Ayyappan Sankaran. Mr. Kadambi has over 18 years of experience in the areas of online advertising, networking, and video network architecture. Most recently, he was V.P. R&D and Officer of Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISP’s and carriers. Prior to that, Mr. Kadambi was co-founder of StarNet Technologies a VoIP and VoDSL company that was acquired by Netopia in 1999. Prior to co-founding StarNet, Mr. Kadambi held various technical and marketing positions in AMD’s networks division, and AT&T Bell Labs, where he worked on high-speed LAN systems, hardware and DSL technologies Mr. Kadambi is the co-author of a book on Gigabit Ethernet and the holder of several patents in the networking infrastructure area

Ariel Maislos, CEO and Co-Founder, Pudding: Ariel Maislos has a solid track record as an entrepreneur, having co-founded Passave, the first company in the world to use passive optical networking (PON) standard fiber optics. Passave was acquired by PMC-Sierra Inc. (Nasdaq: PMCS) for $300 million in shares. Ariel is a telecom pioneer who helped lead the transition to fiber to the home. Now, Ariel is innovating again by leading the transition to effective ad-supported models in telecom. He previously spent 10 years in intelligence for the Israeli Defense Forces.

Jonathan Lee, Vice President of Business Development, MediaDefender, Inc.: Jonathan is an industry expert in Internet/New Media applications and services. As a former applications developer, he has extensive knowledge in both the technical aspects as well as business related issues in emerging technology companies. Jonathan has spent several years with the Skechers USA Internet/E-Commerce Department, pushing the cutting edge of technology, lifestyle, and design. He has also been on the executive management of two successful start ups including his current position at MediaDefender, Inc. He completed his undergraduate studies at the University of California, San Diego, and received his MBA from the University of Southern California Marshall School of Business. MediaDefender, Inc. is the premier Internet Piracy Prevention (IPP) service provider. Their goal is to stop the spread of pirated material over the Internet and Peer-2-Peer Networks. Part of their strategy involves manipulating search results and serving decoys or corrupted content, aimed at frustrating the pirates and illegal users of the P2P networks. They have launched extremely successful anti-piracy campaigns in the music and movie industry, with a leading 95% effectiveness rating. Their customers include every major record label and movie studio, as well as a generous mix of independent record labels, software, and anime companies. Jonathan is prepared to talk about the current state of DRM and illegal file sharing on the Internet and Peer-2-Peer networks, as well as the historical development of these networks and their wider impact on business, society, and culture. He can also comment on the specific nuances the various content holders (movies, music, video games, software, anime) face in tackling their anti-piracy issues

Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. But he has, for the past twenty years, focused his energies on the economic, technological and rights management issues involved in the licensing of copyrighted content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations which culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between performing rights organizations and television broadcasters. Don was also instrumental in the development of the infrastructure that supports the direct and source licensing of performance rights in musical compositions. He testified in a number of legal trials, including the "Buffalo Broadcasting" rate proceeding in Federal District Court for the Southern District of New York. He also represented ASCAP on panels at numerous national conferences. In 1997 Don resigned from ASCAP to found the content management consultancy that is now Digital Economics. As Chief Executive Officer of Digital Economics, he has consulted with numerous clients that create, produce, distribute and transmit copyrighted content. In 1998 Digital Economics initiated a consulting relationship by which it advised Solana Technology Development on the development of its digital audio watermark technology as a content identification tool for the music and entertainment industries. Don soon became a major catalyst in the merger of Solana with Aris Technologies, thereby creating Verance Corporation. Don joined Verance in 2000, with key product management, marketing, business affairs, and sales responsibilities in the music and entertainment sectors. During his tenure he led the design of Verance's ConfirMedia™ watermark content identification products so that they address the needs of music writers, publishers, recording artists and record labels. In addition, Don strategized the design and introduction of software applications that would leverage the value of ConfirMedia watermark content identification products for advertisers, program producers, and broadcast and cable networks. He also strategized the innovative web portal and data report licenses that form the basis of Verance's relationships with its advertising, music and programming clients, and played a key role in forging international joint ventures. Don also represented Verance in numerous public appearances before representatives of the music and entertainment communities. He returned to the leadership of Digital Economics in October 2001.