Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Wednesday, August 6th 8:00 AM - 9:00 AM VALUING & MONETIZING CONTENT SYMPOSIUM Hosted by: Media Valuation Partners, New Amsterdam Media & Global Capital Law What impact do new distribution platforms and three-screen convergence have on the valuation of video content? Learn what key variables drive the revenue models that create value, and what issues need to be addressed to attract investment capital and grow viewership. Larry Gerbrandt, Principal, Media Valuation Partners Seth Shapiro, Principal, New Amsterdam Media James C. Roberts III, Partner, Global Capital Law Larry Gerbrandt, Principal, Media Valuation Partners: A leading media and entertainment executive, research analyst and consultant for more than 25 years, he has focused on the economic and strategic implications of the intersection between traditional media and emerging content delivery technologies. As principal of Media Valuation Partners he oversees the firm’s valuation, strategic consulting, market research and litigation support engagements advising clients on the economics of media and content. Prior to launching MVP he was SVP/general manager of Nielsen Analytics, a division of The Nielsen Company, focusing on emerging media technology economics and conducting primary research on consumer adoption of new media platforms. He was also at Kagan World Media (now SNL Kagan) for nearly 20 years. In 2000, after Kagan’s sale to Primedia, he became COO and led its integration into Primedia’s MediaCentral division. His background also includes experience in film and video production, commercial photography, cable TV system operations and magazine publishing James C. Roberts III, Partner, Global Capital Law: Mr. Roberts is the managing partner of Global Capital Law Group PC and CEO of the strategic consulting firm that is owned by the law firm, the Global Capital Strategic Group. The law firm is a corporate and transactional firm that advises clients on new initiatives, including products, mergers & acquisitions and new international markets. Clients range from Fortune 100 corporations such as News Corporation and its subsidiaries, MySpace.com and Fox Interactive Media, to start-ups in digital media, Internet, software, medical and bio technology, nanotechnology, digital media and environmental technology industries. He also advises clients in domain monetization and traffic aggregation markets in the US and Europe. The firm has offices in California and Colorado and will open its first European office in August 2008. Prior to his legal career, he was at SRI International (formerly Stanford Research Institute), conducting strategic analysis on and in Southeast Asia, the Middle East and Europe, including trend analysis and international corporate expansion. He a frequent speaker, most recently on “three-screen convergence” and strategies and legal issues in mobile IP transactions. Mr. Roberts received his JD from the University of Chicago, his MA from Stanford University and his BS from the University of California—Berkeley. Seth Shapiro, Principal, New Amsterdam Media: Seth Shapiro is a two-time Emmy® Award winner and a leader in the profitable application of new technology to emerging business models. Most recently, he is Founder and CEO of ARC: The A&R Channel, a Comcast On Demand channel available in 17,000,000 US cable homes and at www.archannel.tv. Shapiro has managed digital media initiatives for and with partners including Disney, DIRECTV, TiVo, HBO, STARZ, CBS, NBC, FOX, ESPN, the NFL, MLB, Microsoft, Wink, Cendant, Jones Intercable and ACTV. He is Principal of New Amsterdam Media (www.newamsmedia.com), and SVP Strategy of Opportunity Management Company. As a consultant, he has worked with clients including Showtime, Time Warner Cable, Sun Microsystems, CompleteTV, DigisoftTV, Goldman Sachs, Endemol and SVT. As Head of Production at DIRECTV Advanced Services, Shapiro managed over 20 service launches across four platforms, designed the groundbreaking NFL DVR Highlights On Demand Service, and was a key contributor to the 2002 DIRECTV/TiVo Master Agreement. Shapiro is a member of OVP Venture Partners' Technology Advisory Group, the IP Media Conference/SATCON Advisory Board, the Television Academy's Blue Ribbon Emmy Committee and the Producer's Guild. He is a magna cum laude graduate of NYU and was Adelbert Alumni Scholar at Case Western Reserve and the Cleveland Institute of Music.