Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Wednesday, August 6th 3:50 PM - 5:00 PM Track IV: Technology Redefining the Future Next Generation in P2P Technology: Music, TV and Content While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses. Kristin Rolla, Director of Business and Content, AOL Television and Moviefone.com, AOL Stephen Alstrup, CEO, Octoshape Robert Levitan, CEO, Pando Networks Bill Wishon, Director of Marketing, Kontiki Scott Sahadi, CEO for ioko, North American Operation Chunyan See, CEO, mBit Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator Stephen Alstrup, CEO, Octoshape: Stephen Alstrup is a leading expert in algorithms, who has published a number of papers in the areas of data structures and, in particular, tree structures. Prior to founding Octoshape, he was associate professor of The IT University of Copenhagen, where he established and led the Algorithm Group. Dr Alstrup received his PhD in Theoretical Computer Science from the University of Copenhagen in 1999. During his professional carrier, he has worked as a consultant and in research group on large scale problems for enterprises such as AT&T, Google, and Microsoft. Kristin Rolla, Director of Business and Content, AOL Television and Moviefone.com, AOL: Kristin Rolla brings more than 15 years of Internet industry experience to her role as Director of Business and Content for AOL’s biggest entertainment destinations; AOL Television and Moviefone.com. In this position, Ms. Rolla’s responsibilities include growing audience, engagement, and revenue for the sites through business development, product and content development, strategic partnerships, sales, and marketing. Prior to assuming her current role at AOL, Ms. Rolla spent seven years developing the company’s entertainment business, including starting the Partner Relations group, tasked with developing relationships with and acquiring content with film studios and television networks. She also developed ‘Unscripted,’ AOL’s exclusive video interview series. Before joining AOL, Ms. Rolla held executive marketing positions at MXG Media. She also spent ten years in the music industry as label manager at companies including Mojo Records. Kristin Rolla holds a bachelor of arts in history with a business emphasis from the University of California, Los Angeles (UCLA) and a master of business administration from the UCLA Anderson School of Management. Robert Levitan, CEO, Pando: Pando Networks is Robert Levitan's fourth start-up. Prior to founding Pando, Robert was the cofounder of iVillage, Flooz.com and YearLook Enterprises. In between starting companies from scratch and some adventures in world travel, Robert has also been a marketing advisor and executive coach with several companies including AT&T and OddPost. Robert serves on the board of the Executive Council of New York and New York Cares, a service organization that coordinates volunteers who work with children, the homeless and the elderly. Bill Wishon, Director of Marketing, Kontiki: Bill Wishon has an extensive background in understanding customer needs and building solutions to address market challenges through diverse roles in product management, sales engineering and product marketing. At Kontiki, he is responsible for broadening the company's strategic vision, and mapping product development and go-to-market initiatives for consumer media and enterprise markets. Bill Wishon has worked closely with Kontiki customers to identify emerging business challenges that lead to product development and cross channel opportunities. As a member of the VeriSign media and entertainment industry marketing team, Wishon lead evaluations of emerging products and services to set strategic direction for content delivery products and services within the overall company vision. In product management and technical sales at LightSurf, Bill Wishon identified current and future market positioning, supported sales goals and served as a technology evangelist for the company. As a founding member of PictureIQ and a lead member of the engineering team, he helped to build the company's advanced embedded imaging technology. Scott Sahadi is the CEO for ioko’s North American operations and a member of ioko’s senior management team. ioko specializes in designing, building and running world-class IT platforms on behalf of large, global Media and Entertainment enterprises. In this role, Scott is responsible for all revenue, operations, marketing and business development in North America. Prior to ioko, Scott joined VeriSign (via the acquisition of Kontiki) as Vice President of Marketing for VeriSign’s Global Media and Entertainment vertical. While at VeriSign, Sahadi set the strategic direction for building solutions targeting the media and entertainment market as well as having other responsibilities including product marketing, business development and systems engineering. Before VeriSign, Scott was part of the management team for Kontiki, a pioneer in secure and scalable digital media delivery. Scott held various positions at Kontiki during his 5 year term including Vice President of Marketing and Corporate Development. Scott spent his early career working in various marketing and finance positions for Tandem Computers and Nortel Networks. Scott is a regular conference speaker and a contributor to media forums. He holds a Bachelor of Science degree in economics from U.C.L.A and an MBA from the University of Southern California with an emphasis in finance and marketing. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service. Chunyan See, CEO, mBit: Chunyan has been developing innovative mobile applications using a wide range of mobile technologies for over 10 years. He first developed info services on SMS and M-Commerce applications for operators and enterprises in 1999. He then founded several mobile-related companies and delivered many first-of-its-kind products and services that were deployed for more than 10 mobile operators in South East Asia. Some of the notable products are mobile advertising using personalized SMS with cash rewards in 2000, MMS Video show on TV in 2003 and a patent-pending message system which enables both Web and Mobile users to chat via SMS. In Oct 2004, he and his team first mooted the idea of enabling P2P Search & File Sharing on Mobile phones which rides on IP Multimedia Subsystem (IMS). The new product mBit has received global recognition and awards for its innovation and market potential. Then he met his founding partners from mTouche, a listed company focusing on Mobile Messaging and Billing, Interactive and Broadcast TV and B2B/B2C mobile services with presence in 9 Asian countries. Today, Chunyan is the CEO of mBit, a subsidiary of mTouche where he is responsible for shaping the product features/roadmap, expansion into new markets and negotiating partnerships with operators, leading portals and telecommunications vendors such as Nokia Siemens Networks and Ericsson. mBit focuses on launching the P2P Search Advertising and File Sharing service under its own brand for global users and white-labeling for mobile operators. Chunyan majored in Information System and Computer Science at the National University of Singapore.