Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Wednesday, August 6th 3:50 PM - 5:00 PM Track II: The Television - Hollywood 2.0 – Platforms and Content II IPTV and Internet TV Connectivity - Broadband, the TV, the Set-Top, the Server - Enabling Advanced Services - Content and Advertising The integration of the TV experience with the full power of the new consumer technologies – from broadband to mobile – opens to door to not only an unique world of entertainment and information, it brings to the table a next generation idea of full consumer interactivity within the TV experience. Personalized TV will forever change the consumer entertainment landscape – it will open the door to a consumer with more and greater control over his or her environment – in touch with family members, enjoying HD programming, accessing and saving information and ultimately creating it and sharing it with others. The Personalized TV experience represents a huge step forward, and at this event, we are pleased to take small steps forward in that direction. Brad Kayton, Chief Operating Officer, 4HomeMedia Aaron Claessens, Global Strategic Technology Manager, IPTV, UTStarcom Dan Lofgren, VP of Marketing and Product Management, TVU Networks David Barron, Senior Vice President, Business Affairs, Administration and Market Development, Brisbane Digital Consulting Group Colin Stiles, EVP of Sales and Marketing, Monsoon Multimedia Steve Borelli, Vice President, Marketing and Business Development, Integra5 Jordy Koski, Director of Marketing, ExtendMedia, Moderator Brad Kayton, Chief Operating Officer, 4HomeMedia: Brad is a 4HomeMedia co-founder and COO, and serves as our EVP of Marketing, Sales, and Business Development. Brad brings 18 years of experience in marketing, sales, business development, and product development, with most of that in products and services for service providers. Prior to joining 4Homemedia, Brad co-founded and was CEO of home automation software solutions developer Nearmedia. Prior to that, Brad was VP of Marketing & Business Development for PRISMIQ, a first mover in the digital media adapter product category, and winner of 16 Editor Choice and seven major “consumer product of the year” awards in its first year on the market. Brad joined PRISMIQ through their acquisition of Paros Software, a web services firm he co-founded and was CEO. Earlier, he co-founded and was VP of Marketing & Online Services at 2Wire, a leader in broadband residential gateways (over 11M units sold) and networking adapters. Brad was also the Director of Video Products for Polycom for the market-leading ViewStation product line ($3.5B in total sales), and he spent five years at VTEL where he co-invented the world’s first hospital-compliant two-way video telemedicine product. Brad began his career as a software programmer, received an MBA and a MA in communication technologies from the University of Texas in Austin, and a BA from the University of Virginia where he was an Echols Scholar. Brian Caskey, Vice President, Worldwide Marketing, UTStarcom: As the vice president of worldwide marketing, Brian Caskey oversees all aspects of marketing at UTStarcom, Inc. Caskey has more than 25 years of experience in the telecommunications and IP networking industry and extensive experience in the successfully design of large, IP-based voice and data networks for Fortune 500 companies and telecommunications service providers. Caskey began his career with UTStarcom as vice president of strategic technical marketing in 2003, responsible for lecture and consultation on the design and implementation of large-scale Voice over IP (VoIP) and next-generation networks. A frequent featured lecturer at telecommunications and networking conferences around the world, Caskey's professional career includes an extensive array of telecommunications expertise with more than 12 years in the satellite communications industry at GTE SpaceNet and AscomTimeplex designing Voice, TDM and SS7 networks for some of the largest service providers and enterprises in the world and over 10 years at 3Com/CommWorks in various executive, technical marketing and strategic technical advisory rolls. Jordy Koski, Director of Marketing, ExtendMedia: Jordy Koski brings 10 years of high-tech experience in marketing & strategy with both startups & established technology companies. He is responsible for shaping and executing ExtendMedia's marketing strategy, working directly with the CMO to bring the OpenCASE platform to market. Before joining ExtendMedia, Jordy worked in India implementing an online learning system on behalf of the Indian & Canadian Government. Prior to working abroad, he was responsible for Marketing at a nascent startup in Vancouver in the online commercial real-estate sector. Previously, he worked in the Technology Solutions divisions of both Wells Fargo & the Bank of Montreal managing online information systems. Jordy began his career with Eduprise (now SunGard Higher Education) - an online learning software provider - helping to shape their digital video strategy. He has also run his own consulting company providing online strategies and tools for small-business proprietors. Jordy holds a BA from the University of North Carolina, Chapel Hill and an MBA from McGill University. Dan Lofgren, Marketing and Product Management, TVU: Dan Lofgren's career spans over 20 years in Silicon Valley high technology companies, first as a software engineer and engineering manager, then as a product manager. He's worked for both software and hardware companies, in Internet services, telecommunications, e-commerce, and digital video. Dan was most recently head of a consulting company, Numerate Solutions, providing quantitative marketing solutions including pricing, ROI, and business models. Dan spent four years as VP of Product Management at Open Harbor (web services for international trade facilitation); before that, he was Director of Product Management at Beyond.com, an e-commerce company. Dan also worked at Winnov (video conferencing hardware and software) as a product manager and evangelist to the user community. Dan has a B.S. in Applied Math from Yale. Colin Stiles, EVP of Sales and Marketing, Monsoon Multimedia: Colin has over 20 years of proven international sales and marketing management experience in the technology industry. He has held senior positions throughout his career in both Canada and United States with multinational PC manufacturing and multimedia software companies, such as AST Computer, Dell Computer, MicronPC, MGI Software, Roxio, and Ulead Systems. Colin’s position is EVP, Sales & Marketing for Monsoon Multimedia. His responsibilities include sales leadership and business development strategies for Retail, Distribution, OEM and Monsoon’s Direct line of business. He leads marketing and PR efforts for Monsoon, building brand awareness, partnerships and product positioning in the place-shifting marketplace. Monsoon’s mobile TV place-shifting solution is gaining ground while the traditional model (ie. broadcast via mediaflo, dvb-h) is losing ground. Place-shifting requires no infrastructure investments, works on many existing handsets and gives consumers the content that they have already indicated that they want. Steve Borelli, Vice President, Marketing and Business Development, Integra5: Steve Borelli has more than 15 years of marketing, product management and business development experience in the telecommunications, cable broadband and enterprise software and systems industries. Before joining Integra5, Steve served as Vice President of Broadband Markets for Comverse. In this role he led global marketing and business development for the cable, satellite and IPTV markets. Prior to Comverse, Steve spent six years with CSG Systems most recently as Vice President of Business Development where he played a key role in directing companywide initiatives to support the cable broadband industry and develop growth initiatives for CSG. Steve spent seven years with U S WEST (now Qwest Communications) where he served as Director of Video and Online Services for their Broadband Services division and was responsible for product management of the VDSL and cable delivered services. Steve was also involved with early deployments of video on demand, online content and other interactive TV services. Earlier in his career, Steve was part of the cable industry’s first cable modem deployments as the Director of Marketing at Jones Internet Channel. In this role he was responsible for overall marketing strategy and execution for cable modem Internet access and Web-based community content. Steve holds a B.A. in Communication from the University of Colorado at Boulder. David Barron is Senior Vice President, responsible for Business Affairs, Administration and Market Development for Brisbane Digital Consulting Group (www.BrisbaneDigital.com). He also serves as an engagement manager or executive consultant for a number of key clients and executives. He provides expertise in the areas of strategic planning, business modeling, interactive content, technology licensing, marketing and operations management. Prior to Brisbane Digital, David worked with some of the most successful companies in the world, including Apple Computer, General Electric, Microsoft, Motorola, SBC Communications and The Walt Disney Company. David has held management positions with responsibilities for launching new products & emerging technologies, developing product licensing & distribution strategies, negotiating contracts and managing joint ventures & strategic alliances. David holds a law degree from Chicago-Kent College of Law, a Masters degree in Business Administration from the Illinois Institute of Technology and a Bachelor of Science in Marketing and Computer Science from Ithaca College. He has been a featured speaker for a number of industry events including the Digital Media Summit and Digital Hollywood and is a member of the Academy of Television Arts and Sciences, the Cable Telecommunications Association for Marketing and the Hollywood Radio and Television Society. David Barron can be reached by email at DavidBarron@BrisbaneDigital.com or by visiting www.BrisbaneDigital.com