Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Wednesday, August 6th 12:30 PM – 1:45 PM Track III: The Mobile 2.0 -Personalized Platform Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Morgan Guenther, Chairman and Chief Executive Officer of AirPlay Network, Inc Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc. Myk Willis, Founder & CEO, Myxer Inc. Scott Miller, Director, Product Management, Sybase 365 Jim Smith, Partner, Mohr Davidow Ventures, Moderator Morgan Guenther, Chairman and CEO, AirPlay Network, Inc.: Since TV became a fixture in American homes more than 50 years ago, innovators have been tilting at the windmill that is interactive TV. AirPlay’s Chairman and CEO Morgan Guenther, the former TiVo President who helped teach consumers to watch television on their terms, is now creating viewing experiences for the masses that let fans participate in their favorite shows and events. Morgan and AirPlay are inciting a TV-watching revolution for viewers who crave an active role with TV programming that has been passive until now. AirPlay combines the ubiquitous mobile phone, the Web and television’s most popular shows to give sports and entertainment enthusiasts a completely new communal and interactive viewing experience. Interactive TV has finally arrived. Before AirPlay, starting in 1999, Morgan navigated TiVo’s branding, partner alliances, technology development and broadband spaces as vice president and senior vice president. He also led the TiVo Entertainment Group and TiVo Studios business units. In 2001, he became President of TiVo and maintained that role for several years before leaving to explore new, disruptive opportunities in the digital media space. Asked to describe his most important lesson from his time at TiVo, Morgan says, “I learned that changing viewing behavior in the living room is something that takes time, money and consumer education, but with the right proposition and partners it is both possible and profitable.” Morgan holds a BA and JD from the University of Colorado and an MBA from the University of San Francisco. He lives in the San Francisco Bay Area with his wife. In addition to AirPlay, Morgan acts as an outside director for Integral Development, a Silicon Valley-based provider of trading systems for financial institutions, and Tier Technologies, a financial transaction processing and system integration services company based in Reston, Va. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific: Brian Johnson is the Senior Vice President for mBlox, the global leader in SMS message delivery and associated financial transaction processing. In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc.: Albert Chu is responsible for developing business and marketing alliances on behalf of ACCESS CO., LTD. with leading companies in the telecommunications, consumer electronics and media industries. As VP, Marketing & Alliances, he drives the ACCESS Connect Ecosystem partner program, a global ecosystem of companies that are setting the market direction for innovative converged technologies and solutions developed by ACCESS and its partners. In addition, Chu is responsible for the marketing operations for ACCESS Systems Americas. Chu came to ACCESS from PalmSource, where he was vice president of business development. From 1996 to 2002, Chu was the business development vice president at AT&T Labs, where he brought emerging technologies to market. In addition, he headed the OneComm Project Office, overseeing the product management, research and development, operations and business development of a suite of unified communications services for AT&T business units and external service providers. From 1982 to 1996, Chu was at Apple Computer, where his last position was vice president of corporate marketing alliances. His earlier responsibilities at Apple included product planning and strategy vice president in the Personal Interactive Electronics Division, marketing vice president in the New Media and Entertainment Division, and Japan business development director in Apple Pacific. He was responsible for the product marketing and product introduction teams for dozens of Apple's key products, including the Apple III, Newton, and Apple's localized products for the Japanese and Asia Pacific market. Chu has a degree in mechanical engineering from Stanford University and completed the Advanced Executive Program at Northwestern University's Kellogg Graduate School of Management. Myk Willis, Founder & CEO, Myxer Inc.: Myk Willis, Founder and CEO of Myxer, is an experienced author, marketer, and technology evangelist with over a decade of leadership and success in both the Web and mobile industries. Since founding Myxer Inc. in 2005, Myk has been focused on helping people realize the true potential of the mobile phone by simplifying all aspects of mobile content access, sharing and delivery. With more than 9 million users and over 18 million mobile downloads each month, Myxer is quickly becoming the recognized leader in ad-supported mobile content. Recently named Frost & Sullivan’s “Key Market Enabler’ for U.S. Advertising, Myxer is continually expanding its offerings for consumers and content providers and creating ground-breaking mobile content campaigns for brands like Adidas, Lowe’s, Major League Baseball (MLB) and Volkswagen. Prior to starting Myxer, Myk started a successful technology consultancy, Wanderlust Software, where he provided sophisticated software development and technical due diligence services to enterprise software companies. Myk also worked as a programmer and designer for Citrix, where he led the development of the company’s flagship MetaFrame 2.0 product. Myk holds a Bachelor of Science in Engineering (Computer Engineering) from the University of Michigan, where he also studied music theory and electronic music. Recent speaking/presentation credits include the Dow Jones Wireless Innovation Summit (where Myxer was chosen as a Top 10 Wireless Start-Up) and DEMO. Jim Smith, Partner, Mohr Davidow Ventures: Jim Smith leads investments in software and systems companies, and is active in extending MDV's relationships with leading universities and research centers. Prior to MDV, Jim spent six years developing computing architectures and integrated circuits for high performance multimedia systems at Silicon Graphics, Inc., including the multi-billion dollar revenue O2 and Octane workstation lines. He has authored and refereed numerous papers on computing systems and circuit design. He also spent three years as a researcher in the Computer Systems Laboratory at Stanford University. Jim serves as a member of the advisory boards for TiE, the MIT Club of Northern California (MITCNC) and UC-Berkeley's VERTEX Program. Jim received a doctorate in electrical engineering and a master's degree in industrial management from Stanford University. He also earned a bachelor's degree in computer systems engineering and a master's degree in electrical engineering from Stanford.