Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 3:50 PM - 5:00 PM Track II: The Television - Hollywood 2.0 – Platforms and Content All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Chris Hock, Senior Vice President, Product Management, BlackArrow Ron Eigen, Partner, Diligent Brendon Mills, CEO, RipCode Rajeev Raman, Chief Executive Officer and Founder, mywaves Jackie Danicki, Director of Marketing, Qik Michael Goodman, Director, Digital Entertainment, Yankee Group, Moderator Chris Hock, senior vice president, product management, BlackArrow: Chris Hock is an experienced technology professional in the field of multiplatform media distribution. Previously group product manager for the Dynamic Media Organization at Adobe Systems, Hock managed the Flash video delivery business and led the creation and launch of various media-delivery related products and services including Flash Media Server, Flash Media Encoder and the Flash Video Streaming Service. Hock joined Adobe in 2005 through the acquisition of Macromedia. Prior to his work with Macromedia, Hock co-founded RedSpark, Inc., an Autodesk venture that developed hosted enterprise collaboration solutions. He also spent eight years with Autodesk in senior product management and sales engineer roles. Hock was named one of the "Top 40 IPTV Movers and Shakers of 2007" by DailyIPTV, and is a frequent public speaker at industry conferences. Ron Eigen, Partner at Diligent, a digital production/interactive company creating original content, online experiences and branded entertainment. Ron co-founded Diligent to address the need for stronger integration of content creation and interactive development. As a partner in Diligent, Ron guides clients like Sprint, Weplay.com (a new sports social network backed by CAA and MLB), Fremantle, The Natural History Museum, and Sierra Mist through the process of creating engaging content and online experiences. Recently, Ron produced and directed a series of comedic viral videos and interactive content for European Bluetooth company, Parrot, that achieved an audience of half a million viewers in one month. Currently, Ron is leading the development of an interactive multi-touch experience for an exhibit in The Natural History Museum opening in ‘09. Prior to launching Diligent, Ron co-created the comedy-music group: That’s My Daughter, for which he produced and directed a series of music videos and shorts for Comedy Central. Ron's short films have also appeared in film festivals around the world including: the New Zealand International Film Festival, Los Angeles Shorts Fest and the Hollywood Film Festival. Ron seeks to push the boundaries of entertainment and marketing by creating novel and engaging experiences. Dave Corley, Vice President, Product Management, RipCode: Dave Corley brings nearly 15 years of experience in software development and product management to the RipCode team. He is responsible for delivering customer insight and market vision to RipCode product development in his role as vice president of product management. Prior to joining RipCode, Corley was with Cisco Systems where he was director of software engineering for the access routing technology group. In this role, he managed a team of 65 employees and was responsible for all software development, quality and performance for Linksys. Previously, Corley served in various other capacities at Cisco Systems, where he was instrumental in organizing the Linksys One business plan. Earlier in his career, Corley was the director of product management at Incite/Selsius Systems where he managed product details for the first commercially available IP-PBX. Corley received his bachelor's in aerospace engineering from the United States Naval Academy and his master's in mechanical engineering from the United States Naval Postgraduate School. Jackie Danicki, Director of Marketing, Qik: Jackie Danicki joined Qik as marketing director with more than a decade of experience in online communication and emerging Internet technologies. Jackie was one of the world's first recognized leaders in the area of blogging for business and non-profits, having joined the London-based Big Blog Company in early 2004. Later the head of marketing for Europe's largest search engine marketing agency, Latitude, she founded the British non-profit Engagement Alliance in 2006. Jackie's work has been highlighted by British Vogue, the New York Times, Allure, the Sunday Telegraph (London), the Sunday Times (London), Women's Wear Daily, and many others. She is a frequent presenter at events in the US and Europe. Rajeev Raman, Chief Executive Officer and Founder, mywaves: Rajeev is the founder and CEO of mywaves. His vision to deliver free video entertainment to mobile phones around the globe is predicated on his personal passion for all things “video” and a desire to empower consumers with anytime-access to their favorite video content. The premise has taken off and driving unprecedented growth. mywaves has quickly become the world’s largest mobile video destination for consumers. Prior to founding the company, Rajeev was an Entrepreneur-In-Residence at Menlo Ventures where he incubated mywaves and assisted with other investment activities. Before that, Rajeev was a founding executive at Questra Corporation, a Menlo Ventures portfolio company, where he led business and product development. He also served on Questra’s board of directors. Rajeev has held consulting and technical positions with such companies as Motorola Semiconductors, Infineon, LSI Logic, and Intel, as well as ETI and American Heart Association. He has a BSEE, an MS in Imaging Science and an MBA in Finance from the University of Rochester. Rajeev’s personal interests include cycling, running and table tennis. He volunteers with TiE (Association of Indus Entrepreneurs), and the India Literacy Program. Brendon Mills, CEO, RipCode: Brendon Mills is a serial entrepreneur in the communications technology market. Prior to founding RipCode in 2005, Mills served as founder, CEO and president of GENBAND (General Bandwidth, Inc.). From its inception in 1999, Mills led the company’s pioneering efforts in the packet voice equipment industry. During his five years at General Bandwidth, Mills guided the company through one of the telecommunication industry’s most tumultuous times, successfully raising $180 million in private capital, developing an award winning VoIP gateway, and securing eight patents and several marquis customers in the burgeoning broadband voice industry. Mills has also held positions at Cisco Systems and was the director of product marketing for NetSpeed, Inc, a developer of DSL broadband technology acquired by Cisco Systems in 1998. Prior to NetSpeed, Mills also held positions at Dell Computers and Dallas-based NetWorth, Inc., an Ethernet equipment manufacturer acquired by Compaq Computers. Mills holds a BA degree from Westminster College in Fulton, Missouri. Michael Goodman, Director, Digital Entertainment, Consumer Research, Yankee Group: Michael Goodman is focused on the development of broadband and mobile entertainment and its impact on traditional distribution channels for video, music and games. Goodman’s research focuses on the competitive landscape, business models, technology, and market segmentation strategies. Prior to joining Yankee Group, Goodman was a marketing representative for Nielsen Media Research, where he was responsible for the design, management, analysis, and marketing of custom research projects. In addition to television audience research, topics covered included penetration and usage of new technologies in the home, consumer satisfaction, market profiles, and concept testing. Before joining Nielsen Media Research, Goodman held several positions with VOPAN Marketing Research, conducting market research on consumer products. Goodman holds a B.S. degree in business administration from Boston University. Goodman’s research is frequently referenced in publications such as The New York Times, The Wall Street Journal, and Business Week. In addition he has spoken at numerous tradeshows including E3, NCTA, Digital Hollywood, CES and NAB.