Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 3:50 PM - 5:00 PM Track I: The Advertising & Commerce Platform Advertising in Social Media, Mobile, Search, P2P and other Web Based Service In this session we will address the relationship of advertising and commerce in the more cutting edge media platforms of Search, Video Search and social media. A revolution in advertising and commerce is on its way, and the fully interactive and immersion based platform enabled by broadband gateway concepts such as search and social networks are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Satya Patel, Principal, Battery Ventures Chris Law, VP Product and cofounder, Aggregate Knowledge Todd Sims, Executive Vice President, Corporate & Business Development, Gigya Rory Cumming, CEO, ShopWiki Rob Osborn, Director of eXplo, Gemini Mobile Technologies Thomas F. Tafuto, Executive Creative Director /// Tribal DDB Dallas David Berkowitz, Director, Emerging Media, 360i, Moderator Satya Patel, Principal, Battery Ventures, Moderator: Satya joined Battery in 2007 and focuses on the software, consumer Internet and digital media markets. He is on the board of Freewheel Media and Lotame, and is actively involved with Bazaarvoice. Prior to Battery, Satya spent several years at Google, most recently as Senior Product Manager. At Google, he helped to build the AdSense business through various partner development and product management activities. Before Google, Satya was a Senior Product Manager at DoubleClick, leading the company’s efforts in the search marketing business. Satya also worked on various product and operational initiatives for the DART adserving platform. Earlier in his career, Satya was a Senior Associate at Impact Venture Partners, an early stage firm based in New York, where he focused on investments in the Internet software, services and media markets. Satya began his venture capital career at Geocapital Partners, a trans-Atlantic technology venture capital firm. Satya also worked for Monitor Company, the strategy consulting firm founded by Michael Porter, as a strategy consultant in its New York office. Satya is the co-inventor of 13 pending patents related to online advertising. He graduated from the University of Pennsylvania with a BS in Finance from the Wharton School and a BA in Psychology from the College of Arts & Sciences. Chris Law, VP Product and cofounder, Aggregate Knowledge: Chris is the VP Product and cofounder of Aggregate Knowledge. Chris is a serial entrepreneur and was previously a founder of Indigo Technologies and Tribe Networks, which was acquired by Cisco. He has been in product management roles his entire career at companies such as Trilogy/pcOrder and Kontiki. Chris has a Bachelors of Applied Science from the University of Waterloo. Todd Sims, Executive Vice President, Corporate & Business Development, Gigya: Todd brings over a decade of executive management experience to Gigya, where he is focused on expanding and deepening Gigya's media, publisher and industry relationships. Most recently with Business.com, Todd held senior management positions in sales, business development, marketing and corporate development and helped guide the company to its sale to R.H. Donnelley for $345M. Prior to Business.com, Todd was Executive Producer for ESPN.com, where he oversaw the NFL.com, NBA.com and NASCAR Online businesses, products and relationships. Todd began his career in the Internet industry in 1994 by co-founding Sun Valley Internet, a Web development firm based in the resort town of Sun Valley, Idaho. Sims has a Bachelor of Arts degree from the Colorado College and sits on the board of OMC, a community for online marketers. Rory Cumming, CEO, ShopWiki: Rory Cumming is an interactive industry veteran with more than 15 years broad ranging experience. A qualified expert in interactive and email marketing, search and e-commerce, Cumming possesses particularly deep experience in the publishing and advertising fields. As CEO of ShopWiki, the global shopping search engine co-founded in 2005 by Kevin P. Ryan and Dwight Merriman, the former CEO and CTO of DoubleClick respectively, Rory is responsible for driving business growth using ShopWiki’s innovative technology. This technology has enabled ShopWiki to aggregate the largest and most comprehensive product database on the Internet – boasting more than 240 million items from more than 220,000 online retailers around the world. He is also charged with directing ShopWiki’s expansion into new global markets including the UK, France and Australia and for developing new business, partnerships and traffic growth. Prior to ShopWiki, Rory was vice president of online marketing at Rodale Inc. where he was responsible for all online marketing and subscription activities for the Internet channel. While there, he dramatically increased Web site traffic and revenue. He also created an ad operations group to improve business performance of the company’s display advertising revenue stream and oversaw Rodale’s content syndication efforts. Before Rodale, Rory held the role of general manager, PCH.com at Publishers Clearing House. There, he directed all interactive business activities and under his supervision the Interactive division reached profitability for the first time in its history. At the beginning of his career, Rory spent more than 8 years in various direct marketing and interactive roles at The Columbia House Company. Rory earned an MBA in Finance and Marketing from New York University, and a BS in Economics from Bates College. David Berkowitz, Director of Emerging Media, 360i: David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends. He graduated from the State University of New York at Binghamton and served on his alma mater’s Alumni Association Board of Directors. Thomas Tafuto is the Executive Creative Director for Tribal DDB Worldwide/Dallas. Mr. Tafuto has been a pioneer in the interactive space for over twenty years and has collaborated with some of the world’s most recognized brands including Apple, BP, IBM, Microsoft, Hewlett-Packard and Sony. Thomas is currently the executive creative lead on Nokia, (RED), Pepsi, American Airlines, Exxon Mobil, AT&T, Starbucks, and Dyson. Thomas directed Tribal DDB’s effort that garnered Ad Age's Global Agency Network of the Year in 2008 – the first time a digital agency has been honored with that award. He was also the executive creative lead on several of Tribal's worldwide new business pitches the past year. Thomas applies a wide range of expertise to the interactive work he directs including strategic branding, software application development, database design, 2D/3D animation and motion graphics, video, photography and music composition. Thomas began his career by founding Applied Imagination, Inc., one of the first interactive design firms and developed several of the industry’s first interactive rich media applications and CD-ROMs from 1987 to 1989. His award-winning work included: software programs for Apple Computer, titles for ABC News InterActive; electronic courseware for the Harvard Business School; and Culture® A Multimedia Guide to Western Civilization. Thomas has also partnered with many of the world’s top advertising agencies and includes working side-by-side with Jay Chiat to secure the well lauded MTV campaign, as well as stints with Ogilvy and Grey. Prior to joining Tribal DDB, Thomas was Director of Interactive at Jager DiPaola Kemp Design and worked with brands including XBOX 360, MTV, Burton Snowboards, Converse, Nike, Levis, Giant Bicycles, and Virgin Mobile. Thomas has spoken about interactive communications and design at numerous industry events each of the last 20 years. He has been quoted and interviewed by the New York Times, appeared on PBS, and taught interactive communications at institutions such as Columbia University, The Modern Museum of Art, Harvard Business School, and the Parsons New School. He is an accomplished multi-instrumentalist and producer and creates the sonic elements for much of the work he directs. Rob Osborn, Director of eXplo, Gemini Mobile Technologies: Rob Osborn is director of eXplo at Gemini Mobile Technologies, a privately-held, US-based wireless software company specializing in mobile community and messaging products. Gemini was the first company to launch a 3D mobile community service, called S!Town, on SoftBank Mobile in Japan. Today, S!Town has over 250,000 registered users and continues to grow primarily through word of mouth. Prior to joining Gemini, Mr. Osborn was General Manager of the Radio Network Department at Vodafone K.K., Japan’s third largest mobile carrier. In that role, he oversaw the deployment and launch of the largest UMTS network in the Vodafone Group. Prior to that, he was Deputy General Manager of Supply Chain at Vodafone K.K. where he managed the world’s largest UMTS bid at the time – Project Big Bang, which included the installation of 10,000 base stations in a single year. Mr. Osborn has 13 years’ experience in wireless and fixed line telecommunications. He earned an M.P.I.A. from the Graduate School of International Relations and Pacific Studies at U.C. San Diego and a B.A. from U.C. Berkeley. He is currently a Next Generation Fellow with the American Assembly at Columbia University and is a founding member of The Dead Fukuzawa Society, an on-line Japan discussion board begun in 1993.