Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 2:15 PM – 3:30 PM Track II: The Broadband and Social Media Platform Social Media & User Generated Media Economy: The Content, Personalization, Lifestyle and Advertising Phenomenon In this session we will address the relationship of lifestyle communications, advertising and commerce in the more cutting edge media platforms of social media, UGM, search and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersion based platform of social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Jason Oberfest, VP Business Development, MySpace.com Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann Worldgroup David Aufhauser, Head of Digital Media, Bebo Steve Jang, Chief Marketing Officer and Executive Vice President, Business Development, imeem Patrick Crane, Vice President, Marketing and Advertising, LinkedIn Aaron Barnes, Vice President of Sales & Business Development, Friendster Tim Chang, Principal, Norwest Venture Partners, Moderator Jason Oberfest is Vice President, Business Development for MySpace. Prior to MySpace Jason served as Managing Director of Business Development and Product Management for Los Angeles Times Interactive. In this role Jason launched a redesign of latimes.com and structured deals with leading startups including Netvibes, Aggregate Knowledge, Eventful and Mixx.com. Jason’s work led to a 279% increase in monthly page view growth, 133% growth in online display ad revenue and 136% growth in CPC ad revenue at latimes.com. Jason also launched the entertainment industry awards website The Envelope (http://theenvelope.com). From 1999-2005 Jason served as Vice President of Strategic Planning at Blast Radius, an interactive agency. In this role Jason founded the strategic planning division of the company and led the design and development of media and commerce websites for Sony, Nintendo, Viacom, Warner Music Group, A&E Television Networks and others. Jason worked with AOL from 2002-2005 developing AOL Shopping, AOL Search, AOL.com, and other products. Blast Radius was acquired by the WPP Group in 2007. Marc Ruxin, SVP, Director, Digital Strategy and Innovation, McCann WorldGroup: Marc leads McCann WorldGroup’s digital strategy practice across businesses and disciplines. In this capacity he runs the Emerging Media Trials program for Microsoft, leads the agency social media practice, and works with clients and new technology companies to create scalable digital marketing opportunities for media and creative constituencies to bring to market. Before joining McCann, Marc was the COO of The Mill Group, running the North American divisions of The Mill who is the leader in commercial visual effects, and Beam.tv the leading advertising digital asset management system. Prior to The Mill Marc was the EVP of Strategy at Gyro International, a global leader in technology advertising and marketing. Prior to that Ruxin was Vice President of Business Development at iVast the early leader in MPEG4 technology and VP of Business Development and Marketing at Eveo, Inc., one of the earliest user generated content portals. Before that Marc worked for WPP Group, where he was an MBA Marketing Fellow and ultimately lead West Coast new media strategy for the group. Before WPP, Marc started his career in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School. David Aufhauser, Head of Digital Media, Bebo: David Aufhauser has over 12 years of product, marketing and business development experience across the sports and entertainment media industry including 10 + years at the nexus of Social Networking, Entertainment, Sports, and Digital Media. David currently heads up the Digital Media business at Bebo, the third largest social networking site with over 40MM users world wide. David is also company adviser to or investor in a number of Web 2.0 sports media companies including Yardbarker, Protrade, Sports Blog Nation, and a stealth company. Steve Jang, Chief Marketing Officer and Executive Vice President, Business Development, imeem: Steve Jang serves as Chief Marketing Officer and Executive Vice President, Business Development at imeem, a leading social network that enables a global community to discover, interact and express themselves with media, and connect with people with shared tastes and interests. In his role, Steve oversees imeem's brand-building and marketing activities and guides imeem's relationships with its strategic music, video and technology partners. Together with Dalton Caldwell, imeem's founder and CEO, he also guides product management for imeem's Web-based social networking site. Prior to joining imeem in 2005, Steve was the director of digital business development at EMI Music, where he worked on global digital partnerships and platform strategy. He has also held business development, marketing and research roles at a number of companies, including Kyocera Wireless, Xuma, WR Hambrecht & Co., and Salon.com. Steve earned a BA from the University of California, Berkeley, and an MBA from the University of Southern California. Patrick Crane, Vice President, Marketing and Advertising, LinkedIn: My experience represents 13 years of hi tech business to consumer marketing in 5 markets on 3 continents. I've worked in mobile and internet virtually my whole career, spanning all aspects of B2C marketing, helping create major new lines of business and growing existing ones. My approach combines strategic thought with day-to-day 'scrappiness' to build great brands. I thrive in smaller working environments that embody fast-paced part-data-part-gut decision making, risk taking and innovation. I specialize in the "what-if", and work best with people who have a similar outlook.MY LINKEDIN MOMENT: I've had many, including being able to research and get connections in any market or vertical I've needed to, in order to get the job done. I've received advice on my most strategic projects, re-connected with the best professionals I've ever worked with, and I even got hired AT LinkedIn! Patrick Crane’s Specialties: Online advertising, web 2.0 community development, content merchandising online and offline, partner marketing, WOM, 360 holistic marketing campaigns, team leadership, innovation and ideation. Tim Chang, Principal, Norwest Venture Partners: Tim brings a combination of operational, technical and international business experience to Norwest Venture Partners. Tim focuses on investments in wireless and digital media as well as business development initiatives in Asia-Pacific. Tim has recently invested in 3Jam, a multiparty mobile text messaging platform and service, and has joined the board of directors. Prior to joining NVP in 2006, Tim was a principal at Gabriel Venture Partners where he was actively involved in over a dozen wireless-related deals and led Gabriel's investments in Iridigm Display Corporation (acquired by Qualcomm), Eyespot, Sequoia Communications, Sandbridge, and Kajeet. He also contributed to the boards of Placeware (acquired by Microsoft) and Arula Systems (acquired by Raritan), TestQuest, NextG Networks, and IPWireless. Tim built Gabriel's wireless sector practice and helped establish business development capabilities through strong, strategic relationships across the wireless value chain, particularly in Asia-Pacific. Prior to joining Gabriel, Tim spent more than five years working in Japan. He was a product manager at Gateway Inc. where he successfully launched direct-marketed PC servers in the Japanese market and quickly grew an enterprise product line into a full offering of network desktops, workstations, servers and configurable turn-key solutions. Prior to Gateway, Tim was a development engineer for General Motors. As a tri-lingual engineer based in Tokyo, Tim led project teams in China, Korea and Japan in the development, testing and sales of advanced chassis control systems for such clients as Toyota and Daewoo. Tim began his career in venture capital in 1999 during his time at Stanford Business School as part of the founding team of CTR Ventures K.K., a venture accelerator in Tokyo focused on seed and early-stage mobile consumer applications for the Japanese market. Tim currently serves on the advisory boards of the Wireless Communications Alliance (WCA), IBD Under the Radar, Digital Hollywood, VC Task Force Wireless SIG, Silicon Valley Chinese Wireless Association, as well as the IBF Wireless Investor Summit. Tim holds an MBA from Stanford Graduate School of Business, where he was an Arjay Miller Scholar, and an MS in electrical engineering/system engineering as well as a BS in electrical engineering from the University of Michigan. Aaron Barnes, Vice President of Sales & Business Development, Friendster: As Friendster's Vice President of Sales, Aaron manages all sales, business development, and advertising operations for the company. Aaron brings more than 15 years of experience in sales, marketing and operations with an impressive track record in online advertising sales, business development and subscriptions. Aaron has held senior sales, marketing and business development roles at Sequoia Capital backed Quote.com (Lycos Finance), Trident Capital backed WhenU, Inc., and publicly traded Looksmart (NASDAQ: LOOK). Aaron's sales strategies and tactics implemented have resulted in Friendster scaling revenue to historic company highs in 2006 while in parallel significantly improving the synergistic efficiencies of strategic business alliances. Aaron holds a Bachelor of Arts degree in Political Science from University of Pennsylvania and studied Entrepreneurial Management at The Wharton School of Business.