Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 2:15 PM – 3:30 PM Track I: The Advertising & Commerce Platform Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Adam Sah, Gadgets Product Development, Google Federico Grosso, SVP, Business Development, Blinkx Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Troy Young, CMO, VideoEgg Kiumarse Zamanian, Vice President, Advertising Technologies, Glam Media Julie Davenport, VP of Media and Marketing Solutions, CNET.com Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Federico Grosso, Senior Vice President, Business Development, blinkx: Federico Grosso, senior vice president of Business Development at blinkx, has more than nine years of international experience in digital media. From December 1997 to August 2004, he held several positions within Yahoo!, including the start-up of Yahoo! Italia and the European Commercial Team. After seven successful years, Federico joined blinkx in December 2004, leading the business development strategy for North America and Europe. In this role, Federico has created long-term partnerships with global media companies such as Reuters, MTV Networks, Sky News and Lycos. Federico received his BA in Political Sciences from the University of Torino, Italy, specialising in Communication and Digital Media Publishing. He also completed the Emerging Leaders Programme in General Management at the London Business School Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. Troy Young, CMO, VideoEgg: Troy Young began his work in interactive media in 1992 when he worked on the launch and management of the first newspaper-owned online service in Canada. Troy later worked in marketing and sales at CTV, Canada’s largest television network. Prior to joining VideoEgg, Troy served as EVP, chief experience officer at Organic, one of the world’s leading digital marketing agencies. Troy spent his first three years with the company building the Canada office. Prior to joining Organic, Troy was a Co-Founder and Managing Director of Vickers & Benson Direct, Interactive (now Arnold Worldwide). Troy is a seasoned speaker and often lends his expertise on digital media to conference audiences nationwide. Recently, Troy has participated on panels at ClickZ Specifics: Online Video Advertising 2007, Digital Hollywood Spring 2007, Digital Hollywood Fall 2007, OMMA Video 2007 and Thomas Weisel’s Internet & Digital Media Conference 2007. Troy has held board and advisory positions with several Internet and marketing firms. He is a graduate of the Queen’s University Business School. Julie Davenport, Vice President of Media & Marketing Solutions, CNET, CNET Networks: Julie Davenport is vice president of media and marketing solutions for CNET, the largest technology media brand in the world and the flagship brand of CNET Networks, Inc. In her role, she is responsible for developing media and branding solutions for advertising clients at CNET, which includes CNET Reviews, CNET News, CNET Downloads, and more. With more than 15 years of marketing and management experience, she is well-versed in building successful brands, developing advertising strategy and helping clients define their message. Previously, Julie was vice president of sales and marketing at Radium, an advertising and film design studio, where she developed new business and marketing programs. Prior to Radium, Julie was a consultant for a number of high profile media companies, including Ubisoft Entertainment, a developer, publisher and distributor of interactive entertainment products, where she developed and drove creative revenue generating partnerships with ad agencies and Fortune 500 clients. She spent her early career in marketing and sales with media companies such as Turner Broadcasting Systems, E! Entertainment Television Networks, and Time Warner/AOL. Dr. Kiumarse Zamanian, Vice President, Advertising Technologies, Glam Media: Zamanian previously led Yahoo!’s product management team of media advertising infrastructure platforms. In this position at Glam, Zamanian—a co-holder of three U.S. Yahoo! patents—oversees the next stages of development of Glam Evolution, the Web’s first display ad platform for premium inventory—primetime placement and audience targeting on the Internet. While at Yahoo!, Zamanian built and directed a new product team responsible for serving, targeting, logging/tracking and predicting inventory for graphical advertisements served on Yahoo! and its partner web sites. Prior to joining Yahoo! in 2004, Zamanian pioneered and directed the Informatica Developer Network as a global Web-based ecosystem for collaborative development of interoperable data integration solutions. Previously, he held product and program management and engineering leadership roles at Autodesk, Exxon and Unisys. Zamanian holds a Ph.D. degree in Engineering from Carnegie Mellon University and has taught a number of software and management courses at University of California Berkeley and Carnegie Mellon West. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderato: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.