Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Tuesday, August 5th 12:30 PM – 1:45 PM Track II: The Broadband and Social Media Platform The Personalized Web; The Personalized Application; Personalized Television; Personalized Social Experience The personalized experience, whether via mobile, social networks, broadband or video, more and more is how a consumer relates to the communications experience. All content via all platforms must conform to this understanding of how the entertainment, information and communications experience is defined. The broadcast, one to many, communications model is slowly being relegated to a “special occasion” while the everyday consumer lifestyle is dominated by personalization. All providers in the media and electronics food-chain, from hardware and network provider to the software, advertising and content companies are continually refining and enhancing personalization. This session is at the core of how the technology, content and consumer will interact. Shiv Singh, Director, Strategic Initiatives, Avenue A | Razorfish John Bryan, VP/Head of Business Development, Stumbleupon Mark Walsh, CEO, GeniusRocket David Maher Roberts, CEO, Filter The Associated Press, speaker to be announced Robin Sloan, Online Product Strategist, Current TV Matthew Adell, Vice President of Music Services, Napster Greg Fawcett, Special Advisor, The Associated Press Sun Jen Yung, Managing Director, Investment Banking, Collins Stewart LLC, Moderator Shiv Singh, Director, Strategic Initiatives: Shiv Singh is the Director of Strategic Initiatives for Avenue A | Razorfish. In this role, Singh leads the agency’s social media efforts, helping industry leaders like Carnival Cruise Lines, Levi Strauss & Co. and L’Oreal’s Garnier Fructis use social media tools to build their brands. Singh also helps the agency introduce its clients to social influence marketing – or applying social media throughout a client’s entire marketing lifecycle to build stronger customer relationships. His role also includes developing strategic partnerships, creating thought leadership and encouraging experimentation with social media across the agency. His work history has given him a unique perspective and insight into consumer wants and needs that continue to fuel the growth of social media. Currently he runs a blog called Going Social Now covering all aspects of social media from the businesses and the applications to the users, behavioral patterns and cultural affects. He has been a speaker at such conferences as Web 2.0 and on the Social Computing Panel at the Office 2.0 Conference in San Francisco, CA. He has also published several articles on online community development, social media and collaboration; most recently, “Social Networks and Group Formation – Theoretical Concepts to Leverage,” Boxes and Arrows, September 2007. Previously Singh worked for eight years in the Boston, New York, San Francisco and London Avenue A | Razorfish offices. In 2005, Singh founded and led the company’s enterprise solutions practice. Avenue A | Razorfish’s enterprise solutions help organizations empower their employees and partners with the information they need to do their jobs efficient and effectively. He returned to Avenue A | Razorfish in 2007 after having completed graduate research at the London School of Economics and Political Science. John Bryan, VP/Head of Business Development, Stumbleupon: John is responsible for StumbleUpon's business development & partnership activities. A native of the UK, he has spent his entire career focusing on the entertainment & digital media industries and is fascinated by the way they have merged together. An early pioneer in interactive television, John's most recent work experiences have covered the distribution of content across emerging P2P networks and the exciting explosion in personalized search and content recommendation technologies. David Maher Roberts, Chief Executive Officer, The Filter: David Maher Roberts is an entrepreneurial executive with web start-up and international new media experience. After completing European Economics and Law and Advanced Management programs, Mr. Roberts began his career as a magazine editor and publisher. At the young age of 24, he successfully raised the funds to launch Unique, the first student lifestyle magazine, and The Game, a European football magazine. With roots firmly in content and fulfilling specific information and entertainment needs, Mr. Roberts went on to become the publishing director at Future Games in 2001. There he served as the board director responsible for the entire portfolio of 10 magazines, 2 websites, and 80 employees. After 2 years, he founded Future Plus, a creative agency to provide tailor-made print and digital content solutions for Future’s advertisers. As Future Plus’s publishing director, Mr. Roberts generated revenues of more than 8 million dollars in just over 2 years. From June 2004-December 2006, he also served as the New Media Director for Future’s European web operations. After leaving Future, Mr. Roberts served as the New Media director at iSporty, where he provided the founders with a launch strategy and platform for their sport social network and he was a founder and senior partner of Digital-dna LLP, where he consulted on creating and implementing web strategies for their clients. In his spare time, Mr. Roberts plays, watches, and coaches football and passionately makes and listens to music. He lives with his wife and two children outside of Bath. Robin Sloan, Online Product Strategist, Current TV: Robin Sloan is Current's new media strategist, responsible for charting the company's course on the web and other platforms. He was part of the small team that launched Current's initial site in 2005 -the world's first open, collaborative TV production studio, and was instrumental in conceiving, designing, and launching the new Current.com in 2007. Prior to joining Current, he was a reporter and producer at the Poynter Institute, a journalism school and think tank. There, he co-produced EPIC 2014(http://robinsloan.com/epic), a viral video view of the future of media. Sloan has given talks at The Supernova Conference, Yale Law School, The Society for News Design and The Institute for the Future. Sun Jen Yung, Managing Director, Investment Banking, Oppenheimer & Co. Inc., based in New York, NY. Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984. Greg Fawcett, Special Advisor to The Associated Press: Greg has helped the AP to develop the Mobile News Network, as well as the strategy to launch and monetize the business. He has also worked with Ansible Mobile, BoomerangiTV, ZVUE Networks and The Band to develop media properties. Previously, Greg was Vice President of Business Development for IMG Media where he was responsible for media sponsorship sales, content licensing, and content strategy. During his tenure at IMG, he launched businesses for NBC, Sprint's Power View service of original video programming and EcoZone, an environmental media company. Prior to joining IMG, Greg was Vice President of Marketing and Business Development at software developers Sequence Design and Avant!/Synopsys. Greg helped to develop a contextual online commerce product as Vice President of Marketing and Business development for wireless internet start up iSilk, and raised the company's first round of financing. Greg worked in strategic planning for the News Corporation and in product development for New York Times Digital. Greg has worked on presidential, gubernatorial and local political campaigns. He began his career in government running City Hall operations as deputy chief of staff for the Mayor of New York. Greg holds a B.A. from Pomona College, and an M.B.A. from NYU’s Stern School of Business..