Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Building Blocks 2008 Thursday, August 7th 2:15 PM – 3:30 PM Track III: The Advertising & Commerce Platform Social Media as a Content, Advertising and Commerce Platform At its best, social media is a fully engaging technology experience. At its best, social media includes elements of instant communication – like phone, video phone or email; entertainment – providing a potpourri of audio, video, game playing and interactive choices; commerce – with ability to evaluate and purchase; in fact, as technology platforms become more robust, it is possible to think of massive social media networks as an all encompassing human daily experience, far outstripping the impact of television. In understanding social media, it is useful to break down the basic elements of what a social network may deliver today, and try to extrapolate what it might look like in the future. Ignore current profitability and current weaknesses. Try to image – if all features were to succeed and were embraced by the consumer, how the social network might look. Todd Purgason, co-founder and Creative Director, Juxt Brian Dunn, CEO, Brickfish Brent Brookle, CEO, Treemo Randy Paynter, CEO and founder, Care2 David Rubinstein, Vice President of Brand Engagement, ExpoTV Michael Dever, co-founder and Chief Energy Officer, YouChoose.net Jeff Cutler, Acting COO, VideoThang, LLC David Spark, Owner, Spark Media Solutions, Moderator Todd Purgason, Co-Founder & Creative Director, JUXT Interactive Well beyond color and motion, Todd focuses on distilling business objectives into actionable creative solutions for JUXT's roster of international brands. Over ten years of international acclaim are a testament to his deep understanding of how to integrate technology and design in order to create a more engaging user interaction that meets business objectives, while delivering uniquely branded experiences. Todd's work has been lauded by nearly every design and advertising authority, including the Clios, Communication Arts, HOW, the New York Art Director's Club, and the Cannes Lions. He is a member of the International Academy of Digital Arts & Sciences, an author of a best-selling book on Flash design, and an avid XBOX'er. Brian Dunn, CEO, Brickfish: Brian Dunn oversees all aspects of strategy, finance, sales, and operations for the company. Dunn previously served as Executive Vice President, Corporate Development and Chief Strategy Officer for Macrovision Corporation, the leader in copyright protection for the entertainment and video games industries where he was responsible for corporate strategy, intellectual property, corporate venturing and acquisitions. Dunn was also general manager of Macrovision’s digital cinema and video games businesses. Dunn’s past experience includes CEO of Metavize, an all-in-one security appliance for small-medium sized businesses and Vice President of Operations, Corporate Counsel and Chief Financial Officer of Phase 2 Automation, a factory automation company. Dunn’s diverse background includes financial management positions at Amdahl Corporation and PricewaterhouseCoopers, as well as practicing law at Fenwick and West LLP. Dunn holds a bachelor’s degree in Accounting from the University of Notre Dame and a Juris Doctorate degree from Santa Clara University School of Law. He is a Certified Public Accountant and a member of the California Bar. David Rubinstein, Vice President of Brand Engagement, ExpoTV: In his role as vice president of brand engagement at ExpoTV, Dave works to engage brands in the robust consumer conversation taking place amongst the site’s users by overseeing all interactive media, sponsorship and cable video-on-demand sales. Prior to joining the team at ExpoTV, Dave served as senior category director at Yahoo!, where he supervised company engagements with top technology and telecom advertisers such as HP, Dell, and ATT, and identified opportunities to drive category revenue growth. During his time with the company, Dave released several groundbreaking research studies, which are considered must-reads for executives seeking to understand the impact of online advertising on offline sales. He also met regularly with Fortune 100 advertisers to discuss their online initiatives, competitive landscape, and online success metrics. Prior to his tenure at Yahoo!, Dave developed and executed account strategy for wireless carriers and manufacturers at competitive intelligence firm Current Analysis. He also served as director of product management for Telephia (now Nielsen Mobile). Dave has a BA in Political Science from Colgate University and an MBA from the F.W. Olin Graduate School of Business at Babson and is a regular speaker at industry events such as CES and the CEA industry forum. Randy Paynter, CEO and founder, Care2: As the founder of Care2, Randy had the inspiration for harnessing the power of market forces to support social and environmental causes. Randy launched Care-Mail in 1998 as an online greeting card company that donated a percentage of revenues to nonprofits. The company quickly expanded its focus to include additional free services and content such as email, news, shopping and community features, and re-launched as Care2 a year later. Prior to founding Care-Mail, Randy was a consultant with Commtech International Management Corporation, which manages a series of venture capital funds. At Commtech he was involved in forming and guiding start-up companies. Commtech principals provided the incubator and early funding for Care-Mail, and two Commtech Directors still serve as Care2 board members. Randy is active in several organizations with ties to social responsibility and environmental sustainability, including Social Venture Network and the CERES coalition. He holds an AB from Harvard University and an MBA from the Stanford Graduate School of Business. David Spark, Owner, Spark Media Solutions: traditional and new media custom publishing company that provides editorial guidance to turn businesses into the number one voice in their respective industry. Spark is a twelve year veteran technology journalist. His articles and advice have appeared in more than 25 publications including eWEEK, Wired News, PC Computing, PC World, and Smart Computing. You may have seen Spark dispensing his "how-to" advice and punditry on TechTV (formerly ZDTV), heard him on Green 960 in San Francisco in the “Spark Minute” (<http://www.sparkminute.com/>www.sparkminute.com), or on Sprint’s Phone IQ podcast. Spark also works as an analyst for The Guidewire Group following emerging technologies. The Guidewire Group is responsible for co-producing the DEMO Conference. In addition, Spark spent ten years in advertising and corporate entertainment as a new media director and marketing creative. Most recently he left Publicis Dialog in San Francisco where he launched the agency’s custom publishing and new media divisions. Michael Dever, co-founder and Chief Energy Officer, YouChoose.net: Michael Dever, co-founder and Chief Energy Officer, YouChoose.net: Mr. Dever founded Brandywine Asset Management, a hedge fund managing assets in the international equity, currency and futures markets, in 1982. Mr. Dever became an Internet pioneer when he founded Spree.com in 1996. Spree.com pioneered the use of “viral” and affiliate marketing to grow into the 7th most trafficked ecommerce site by the fall of 1998. Subsequent to raising a $13 million venture round, Mr. Dever left spree in 1999 and founded Mind Drivers, a venture development firm focused on creating and building highly scalable Internet businesses. In that role he co-founded InternetSeer.com and led the company through to its successful sale to Landmark Communications in July 2007. He also serves as the Chairman of marine, LLC, which operates the marine.com, SailNet.com and Speedwake.com websites. Mr. Dever and his businesses have been the subject of numerous interviews and articles in publications including: The Wall Street Journal, Barrons, Computer World, Information Week, the Philadelphia Inquirer, Philadelphia Business Journal, Wall Street & Technology, Futures Magazine, Futures & Options World, Forbes Magazine and Fox Television. Jeff Cutler is Acting COO for VideoThang, a platform that combines all the tools needed to easily access, edit and share videos and photos with a live, dynamic web site channel streamed directly with the player. The channel is a unique and customizable venue to deliver measurable advertising and brand-building community content directly to a user’s desktop. Jeff is a senior executive in the interactive information industry with over 22 years of experience in online, interactive information services, primarily focused on distributing and monetizing content. Most recently, Jeff was Chief Revenue Officer for Answers Corporation, which operates Answers.com and WikiAnswers.com, the 2nd largest community Q&A internet site. Previously, Jeff served as General Manager of the Software and Information Industry Association's (SIIA) Content Division. Prior to SIIA, Jeff served as President and CEO of Inlumen, Inc. before overseeing the sale of Inlumen to Pinnacor (now part of the MarketWatch Division of Dow Jones). In addition, Jeff was the co-founder, GM & COO of Winstar’s Office.com, and held senior management positions with N2K Telebase, Thomson Financial and CompuServe.