Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th Track Two - The Innovation Track 12:30 PM - 1:45 PM Session B: Hypertargeting: Ad Networks, Ad Serving and Ad Targeting hundreds of millions of consumers embrace social networks, search engines and every new personalization tool – whether on broadband or mobile – they make possible a hypersensitive relationship with the world of adverting and commerce. With every passing month, advertisers are better able to reach only the targeted consumer who will be most interested, in fact, most receptive, or even appreciative of the information being offered. The newly minted hypertargeted advertising industry is a direct result of the phenomenon of an evolving and more powerful technology platforms – broadband, TV, Cable and Mobile along with a massively involved consumer, which with every click of the mouse and text message, further communicates his and or personal needs and requirements. The advertising industry is entering a new hypertargeted environment and the future will be more than interesting. Arnie Gullov-Singh, Vice President, Advertising Technology Group, Fox Interactive Media Carrie Frolich, Managing Partner, AT&T Digital Media, MEC Interaction, Mediaedge:cia Michael Rubenstein, Director, Ad Exchange, Google Anne Hunter, Vice President, Platform-A Strategic Advertising Solution, AOL Scott Wensman, Director of Media Strategy and Content for the Interpublic Emerging Media Lab Andrew Smith, SVP Director of Interactive, Saatchi & Saatchi New York Paul Woidke, SVP & General Manager of Advanced Advertising, OpenTV Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Carrie Frolich, Managing Partner, AT&T Digital Media, MEC Interaction: Carrie is responsible for the overall management and strategic leadership for the agency's digital media planning and buying practices in North America.  She has 10 years of focused interactive/digital media experience. Carrie managed 70 dedicated digital and emerging media specialists throughout MEC North America until she was appointed to lead AT&T digital. Carrie previously lead several key accounts, including Colgate-Palmolive, Cadbury Schweppes, Citibank, Macy's and Xerox.  Her strong background in digital media makes her adept in all nontraditional aspects of digital marketing, including CRM and email marketing.  Well-respected in the interactive industry, Carrie is an active speaker for industry associations such as iMedia, the IAB, and @d:tech. Arnie Gullov-Singh, Vice President, Advertising Technology Group, Fox Interactive Media: Arnie joined Fox Interactive Media (FIM) in 2006 to lead the strategy and execution of monetization initiatives. Before joining FIM, Arnie ran product management for Yahoo's contextual ad program. Prior to Yahoo, he spent eight years in product management at Ticketmaster and startups in LA and Europe. He began his career managing national account sales at Universal Music in the UK. He has a Bachelors in Electrical Engineering from the University of Bristol in the UK and an MBA from the University of Southern California. Anne Hunter, Vice President, Platform-A Strategic Advertising Solution, AOL: Anne Hunter has 12 years of interactive advertising experience.  At the beginning of 2008 she started at AOL as the Vice President, Platform-A Strategic Advertising Solutions.  In this role, Anne oversees the Sales Development, Research and Custom Solutions divisions which are focused on using the assets of all Platform-A business units to provide strategic solutions to the nation's top advertisers. Michael Rubenstein serves as Vice President & General Manager of the DoubleClick Advertising Exchange service, an innovative marketplace that connects the world's leading buyers and sellers of online advertising. Michael reports to David Rosenblatt, CEO of DoubleClick, and is responsible for overseeing all ongoing operations of the business unit. Prior to this role, Michael served as Vice President of Global Accounts for DoubleClick, most notably spearheading DoubleClick's landmark partnership with AOL. Michael joined DoubleClick in 2001 as part of the company's acquisition of FloNetwork, an email marketing ASP. Michael holds a B.A. from McGill University and an M.B.A. from Columbia Business School. Scott Wensman, Director of Media Strategy and Content for the Interpublic Emerging Media Lab: As Director of Media Strategy and Content for the Interpublic Emerging Media Lab, Scott is responsible for evaluating and leveraging partnerships with publishers and solutions providers, providing strategic consultation to Interpublic agencies and clients and maximizing the Lab’s position as thought leader for emerging marketing practices. Scott brings the Lab years of digital marketing experience leading media strategy, planning, search marketing and analytics for a wide variety of clients. Previously, Scott was Media Director for Tribal DDB overseeing the media and search marketing efforts for Abbott Labs, Ameriquest, eHarmony, Epson, and Wells Fargo. Before that he spent time at a number of Interpublic agencies in media planning, buying and analytics roles with MRM Worldwide, Deutsch and Campbell Mithun. His clients included Microsoft, Mitsubishi Motors, DirecTV, Oracle, Kmart and Qwest Communications. Saul J. Berman, Global Lead Strategy Partner, IBM Media and Entertainment Practice Global Strategy & Change Services Leader, IBM Global Business Services: Saul J. Berman is the Global Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM Global Business Services (GBS). Prior to joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia Paul Woidke, SVP & General Manager Advanced Advertising, OpenTV: Paul Woidke joined OpenTV in May 2008 as Senior Vice President and General Manager, Advanced Advertising. Paul is tasked with evolving OpenTV’s advanced advertising business both in the US and internationally. Paul was most recently with Comcast Spotlight and brings with him more than 30 years of cable and broadcast experience. During his six-year tenure at Comcast Spotlight, Paul was charged with creating technology standards and best practices across the company's footprint of more than 90 markets. Prior to Comcast Spotlight, Paul was Senior Vice President and Chief Technology Officer for Adlink, the nation's leading digital cable interconnect. He has served on various industry committees including those of the Cable Advertising Bureau and CableLabs. Presently, he chairs the SCTE Digital Video Subcommittee's "Working Group Five (DPI)" which has played a leading role in the development of international digital program and advertising insertion standards. Paul is the recipient of the 2006 SCTE Excellence in Standards Award and is also a frequent industry speaker. Andrew Smith, SVP, Director of Interactive, Saatchi & Saatchi New York: Andrew has extensive interactive strategy and marketing experience with clients such as JCPenney, Ameriprise Financial, Miller Brewing Company, Motorola, Giorgio Armani, and the State of New York. For the past two years, he has led the digital services arm of Saatchi & Saatchi NY, expanding the Agency's service offering and bringing digital marketing to its core. Andrew joined Saatchi & Saatchi NY from FCBi where he led the Mobile Devices global interactive marketing team for Motorola. He spent several months in Beijing overseeing all of Motorola’s interactive marketing efforts in China, as well as time in Brazil developing relationship marketing strategies. Andrew’s interactive career began at Razorfish, Inc., where he helped numerous clients create and implement pioneering interactive strategies. He holds an MBA from Columbia Business School.