Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Wednesday, June 4th 2:15 PM - 3:30 PM SuperSession A: Television without Boundaries: Cable, Telco, Satellite, Broadband & Mobile Define the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Hosted by: Denuo, a division of Publicis Groupe Tim Hanlon, Executive Vice President, Ventures, Denuo - A Publicis Groupe Company Donna Speciale, President of Investment and Activation, MediaVest USA Terry Denson, Vice President - Programming and Marketing, Verizon FiOS TV Carolyn Everson, EVP, Ad Sales Strategy and Business Development, Finance and Operation, MTV Networks Eric Shanks, Executive Vice President, Entertainment, DirecTV Warren Schlichting, Senior Vice President, New Business Development, Comcast For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Tim Hanlon is Executive Vice President/Ventures for Denuo, the futures consulting practice of advertising agency holding company Publicis Groupe, S.A. He is chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and equity investment activity -- focused exclusively on paradigm-changing “new media” platforms and technologies. His current role is an outgrowth of his previous work as head of Publicis Groupe Media (PGM) Ventures, and includes formal advisory and directorial positions with over three dozen start-up companies. Prior to founding the PGM Ventures practice, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group, a global media services network of Publicis Groupe Media and parent holding company Publicis Groupe, S.A. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 15 years of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon was Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee from 2001-05, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s “100 People to Know.” His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Graduate School of Business, and a BA from Georgetown University. Donna Speciale, President, Investment and Activation, MediaVest USA: A well-recognized name and sought-after authority in the industry, Donna Speciale is the President of Investment and Activation at MediaVest USA. In this role, Donna leads MediaVest’s integrated broadcast, print and out-of-home practice and oversees investments on behalf of clients including Kraft, Masterfoods, P&G, and Coca-Cola, among others. A veteran of the broadcast industry for over 20 years, Donna is well known for driving innovation in the broadcast marketplace. Since joining MediaVest in 2004, Donna has led an internal charge to align buying resources against two pillars: innovation and strategy. This combined with an aggressive recruitment effort to attract and retain the best talent in the industry, culminated in the name change of the broadcast group to Video Investment and Activation (VIA). Under Donna’s watch, MediaVest has earned a reputation for being an innovative and strategic investment partner to clients and vendors. As a result, Donna has received industry recognition and accolades including AdAge's "Women to Watch" (2001) MediaWeek's "All Stars" in the broadcast category (2003), and "Agency of the Year" by both Adweek and AdAge (under SMG) in 2005. In January 2006, Donna earned an award that is close to her heart AWNY’s Working Woman Award – recognizing female executives who has earned success in their personal and professional lives. In addition to her professional accolades, Donna is an active member of the 4A’s National Broadcast Committee and Advertising Women of New York (AWNY) and is an active spokesperson for the buying community in high profile forums including AdAge Upfront Summit, Cable Advertising Bureau Cross Platform Deals and Media Outfront. Prior to joining MediaVest in January 2004, Donna led the broadcast investment team at Mediacom. Over her career she has managed investments for several leading marketers including Warner Brothers, GlaxoSmithKline, Hasbro, Kmart, Diageo, Staples and Subway. Donna is also a member of MediaVest’s Executive Management Team. Terry Denson, Vice President - Programming and Marketing, Verizon FiOS TV: As vice president of Programming and Marketing Verizon FiOS TV, Terry Denson oversees the creation and implementation of video product packaging, pricing and marketing strategies; video content acquisitions, in addition to customer acquisition, retention and education. Denson served most recently as vice president of Programming for Insight Communications, the ninth-largest cable operator in the country, where he led the acquisition of programming, in addition to the development of analog, digital, video-on-demand, high definition TV, Broadband and interactive content strategies. Previously, as director of Business Development for the Affiliate Sales and Marketing department of MTV Networks, a division of Viacom International, he negotiated affiliation agreements, managed the sales and distribution of multiple video services, and directed analyses of trends in the market. As general attorney for ABC, he managed numerous content rights and distribution issues. A graduate of Harvard University, Denson holds a J.D. degree from Georgetown University. Eric Shanks is the executive vice president of DIRECTV Entertainment for DIRECTV, Inc., the nation's leading satellite television service provider. DIRECTV presents the best television experience available to its customers through exclusive content, industry-leading customer service and superior technologies. Shanks oversees business activities related to the development of DIRECTV’s original entertainment, interactive programming and advertising sales. In his role, Shanks supports DIRECTV’s goal to provide customers with the best television experience by developing innovative content and services that are compelling and distinct. The latest advances include the launch of the Championship Gaming Series professional video gaming league, and the development of NASCAR HotPass, DIRECTV’s exclusive NASCAR package, and the addition of the NFL RedZone feature to DIRECTV’s exclusive NFL SUNDAY TICKET™ package. Prior to joining DIRECTV, Shanks, a five-time Emmy award winner, served as a producer at FOX SPORTS and as vice president of Enhanced Programming for FOX Television Networks. His accomplishments there included producing live coverage of NFL Europe and “The Best Damn Sports Show Period” for FOX Sports Net, as well as launching Sky Sport 1 and 2 for the Sky Italia platform in Italy. Shanks was also responsible for overseeing the development and creation of interactive television that complemented FOX’s sports, news and entertainment programming. Shanks joined FOX SPORTS in 1994 for the network's inaugural season of NFL coverage. He also served on production crews for FOX SPORTS’ coverage of the NHL and Major League Baseball. During his time at FOX SPORTS, Shanks helped develop the yellow first down line and glowing puck that are now staples of any televised football or hockey event. He began his sports television career as a broadcast associate at CBS Sports in 1993. Shanks resides in California and is based at DIRECTV’s El Segundo, Calif. headquarters. Carolyn Everson, Executive Vice President, Strategy and Operations, U.S. Ad Sales, MTV Networks: Carolyn Everson is Executive Vice President of Strategy and Operations for U.S. Ad Sales for MTV Networks. In her role, Everson oversees strategic planning, operations and finance for MTVN’s multi-billion dollar U.S. Ad Sales department. She reports to Hank Close, President, U.S. Ad Sales, MTVN. Everson oversees MTVN's domestic ad sales strategy, business development and commercial operations. Everson also helps shape MTVN U.S. Ad Sales' organizational design, plan and implement talent recruitment initiatives, and select technologies and solutions that allow MTVN to better serve its marketing partners. The finance arm of MTVN U.S. Ad Sales reports to Everson and Jacques Tortoroli, EVP and CFO, MTVN. Everson joined MTVN in 2003 as Director, mtvU Ad Sales, and has been a key architect of the structure of MTV Networks’ U.S. Ad Sales division. Under her guidance, mtvU tripled its ad sales business to take its place among Viacom’s fastest growing businesses. In 2006, her responsibilities were expanded to include MTV, MTV2 and MTV.com in addition to mtvU, and she gained oversight of $100 million in revenue for MTV Networks’ most iconic brand. For her consistently outstanding performance, she was awarded the MTV Networks Ad Sales Presidents’ Award in 2006. Everson also served as SVP, Ad Sales Strategy and Business Development for MTVN, where she led strategic planning and evaluation of deals for emerging new advertising opportunities across MTVN’s multiplatform portfolio of well-renown brands. Before joining MTVN, Everson worked at Primedia Inc., where she was vice president and general manager of several digital businesses, including Seventeen.com and ModernBride.com. Everson has also held new business development positions at brands including Zagat Survey and Walt Disney Imagineering. Everson holds an M.B.A. from Harvard Business School and a B.A. in Liberal Arts and Communication from Villanova University. Warren Schlichting, Senior Vice President, New Business Development, Comcast: Warren Schlichting oversees the development of new advertising products designed to take advantage of Comcast’s digital platforms which now includes Video on Demand, DVR, the internet and VoIP. Prior to joining Comcast Spotlight Schlichting served as Chief Executive Officer of HiWire, a software technology company that allowed Internet radio stations to replace on-air broadcast commercials with locally relevant online commercials. Hiwire provided software technology and advertising sales services to Clearchannel and other major Internet radio broadcasters in this endeavor. He has also served in executive capacities with the William E. Simon Group and Morgan Stanley & Co. In 2005, CableFAX magazine listed Schlichting as one of the cable industry’s “100 Heavy Hitters” and he has also received the Cabletelevision Advertising Bureau (CAB) President’s Award. Schlichting graduated with honors from Harvard University with a degree in Economics. He resides in Philadelphia with his wife and three children. Schlichting’s career began in Finance at Morgan Stanley & Co.