Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th The Strategic Workshops - Track One The Creativity & Content Track 2:15 PM - 3:30 PM Session C: Television and Video as an Interactive Content Experience – New Technologies, New Advertising – As Broadband, PVR and ITV Evolve Barry Frey, SVP, Advanced Platforms Sales, Cablevision Systems Corp. Chris Allen, Vice President/Director of Video Innovation, Starcom USA Avraham Poupko, Architect and Visionary, Advance Advertising Technologies, NDS Terri Walter, Vice President, Advanced Marketing Solutions, Avenue A | Razorfish Scott Rosenberg, Vice President, Product Management, Cross-Platform Advertising, Gemstar-TV Guide Ed Forman, COO and EVP, ActiveVideo Networks Mark Janes, Director, Business Development & Marketing Advertising and Applications Group, Alcatel-Lucent Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Chris Allen, Vice President/Director of Video Innovation, Starcom USA: In a world where emerging technology is creating more and more opportunities to contact consumers with the sight, sound and motion impact of video, each day creates new challenges for marketers to tackle. In his role at Starcom USA, Chris Allen is at the forefront of developing new models within the video space for investing marketing dollars and reaching consumers in new ways. Fortified by a strong background in national broadcast buying, he continues to make great strides in advancing an exceptionally progressive industry. He is fueled by his relentless passion for learning and his drive to obtain better, smarter and faster information to enhance agency media plans. Allen joined Starcom in 2007 from GSD&M, where he was named VP in 2003. His innovation talents were realized when he oversaw AT&T’s $2 billion rebranding effort after its merger with SBC Communications where he managed all national television and radio buying initiatives. His expert knowledge and experience was called upon a second time when AT&T partnered with Cingular and Bell South, and Allen again oversaw all broadcast buying for the client, proving that he is a top-tier media thinker. Allen also served on the agency’s Operations Committee where he was responsible for staffing and managing all operational aspects of the Chicago office. His position enabled him to shape best-practice processes for national television and radio buying. In 1997, Allen moved to GSD&M’s Chicago from its Austin office to strengthen the national broadcast buying group and he started as a national broadcast planner and was later promoted to associate director. His great capacity for learning and mastery of new skills allowed him to manage broadcast buying duties for virtually every GSD&M account, including AT&T, MasterCard, DreamWorks, the U.S. Air Force, Chili’s Grill & Bar, Pennzoil, United Healthcare and more. Allen negotiated the best value for his clients and constantly sought new and innovative ways to gain effective and significant exposure. His formidable capacity to adjust to the ever-changing landscape of media buying platforms allowed him to negotiate upfront deals and manage sponsorship contracts on Fox NFL, ESPN Radio, NPR’s acclaimed multiplatform Story Corps, and more. Allen began his career at GSD&M in 1995 as a media coordinator demonstrating leadership while working on local print and broadcasting. When he is not negotiating to find an edge for his clients, Allen can be found at his home in Lakeview or jogging by the lakefront. Allen graduated from the University of Texas in 1994 with a B.S. in advertising. Avraham Poupko, Architect and Visionary of Advance Advertising Technologies, NDS: Avraham is an inventor and technical leader at NDS, with whom he has been for the last 13 years. Avraham is the driving force behind NDS's innovative advertising solutions, which have been deployed on TV platforms around the world over the last 5 years. In his role, Avraham manages the technical direction of NDS's advertising solutions and has envisioned, designed and led the development of multiple advanced advertising platforms. Major breakthroughs include leveraging the local storage of the DVR and how to provide addressability of viewing devices, in order to provide highly targeted advertising, enhanced by rich and accurate reporting of viewership. Avraham works closely with broadcast platform operators, advertisers and content providers, from whom he receives technical inspiration and direction. His intensive, focused studies of the market and extensive engagement with NDS's many varied customers in the digital television industries provide him with a unique perspective on a myriad of potential technological opportunities. TERRI WALTER, VP, Advanced Marketing Solutions: Terri Walter was recently appointed Vice President of Avenue A | Razorfish’s Advanced Marketing Solutions group, an in-house team dedicated to bringing emerging digital marketing solutions to life for clients. Focused on mobile, video, viral, social media, guerilla, digital signage and other emerging platforms, Terri is tasked with empowering clients and teams with the roadmap and tools they need to embrace digital innovation. Prior to her new role, Terri managed the digital communications teams for both Verizon Communications and T Rowe Price Group as Group Director/ Client Partner. Terri’s strategic leadership on Verizon from 2005-2007 resulted in three MIXX finalist nominations for best broadband video, best online integration and best in-game advertising. Her team’s ability to understand the relationship between direct response and branding has also won acclaim, and was featured by JupiterKagan as an innovative digital trend in 2006. Previously, from 2004-2005, Terri was Vice President of Marketing at DoubleClick, where she oversaw corporate branding, marketing and research, and was editor-in-chief of the newsletter, The Smart Marketing Report. From 2000-2004, Terri was Senior Account Director at Beyond Interactive/Grey Global Group, where she brought digital leadership to cross-disciplinary advertising clients including Cendant/ Cheap Tickets, Pfizer, The RBS Group and Canon. Terri worked at Dentsu Communications from 1997-2000, where she was responsible for integrated marketing assignments for a variety of international clients including Canon, Shiseido, Hitachi and Saks Fifth Avenue. Prior to 1997, Terri worked for five years for Japanese companies, including The Bank of Tokyo and Columbia Business School's Center for Japanese Economy and Business, in bilingual positions. She has a Masters in International Marketing from Columbia University, and a BA Magna Cum Laude from Boston College.   Scott Rosenberg, Vice President, Product Management, Cross-Platform Advertising, Gemstar-TV Guide: Scott Rosenberg joined Gemstar-TV Guide in January 2007 as vice president, product management for cross-platform advertising. In this role, he is responsible for the advertising and measurement strategies of TV Guide's interactive program guide (IPG) products in the U.S., which today reach over 25 million homes through affiliated cable and consumer electronics partners. Mr. Rosenberg has a decade of experience in the consumer electronics industry. Prior to joining TV Guide, he led the product management team at BlackArrow, Inc., a TV ad server startup that supplied programmers, ad agencies and cable operators with targeted ad serving solutions for video platforms. Mr. Rosenberg also worked at ReplayTV, where he not only led the implementation and launch of the first targeted DVR ads, but also developed ReplayTV’s set-top box and audience measurement system. Mr. Rosenberg has also held engineering and product management roles at Intel Corporation and Analog Devices, Inc. where he developed chips and systems for digital TV, set-top-box, and mobile applications. Mr. Rosenberg earned an MS in Electrical Engineering and Computer Science and an MBA from the Massachusetts Institute of Technology. He is based in New York City. Ed Forman, COO and EVP, ActiveVideo Networks: Ed rejoined ActiveVideo Networks in 2006 after having been co-founder/CEO of Switched Media, a developer of solutions for mass customization of live video streams that merged with ActiveVideo Networks. In his prior ICTV stint, Ed was SVP of marketing and was instrumental in launching the company’s HeadendWare product. Previously, Ed was president/CEO of RealContax, Inc. and VP marketing and new ventures for enCommerce, Inc., an Entrust acquisition. From 1996-99, Ed was SVP product development and marketing for Elemental Software. Ed also was instrumental in the sale of Network Innovations to Apple Computer, and RadioMail’s launch of the first mobile wireless e-mail solution. Barry Frey, Senior Vice President, Advanced Platforms Sales, Cablevision Systems Corp. (CVC): An innovative and visionary media and marketing executive with a proven record of success, Barry Frey heads up Cablevision’s Advanced Platforms Sales initiative, developing and launching measured video on demand (VOD) television, branded content executions, interactive television, Internet and other digital opportunities for the advertising community. Mr. Frey’s unit utilizes Cablevision’s advanced two-way fiber-rich network’s ability to provide a robust interactive experience for both brands and consumers. Cablevision’s cable service with the nation’s highest digital penetration rate of over 83%, and having received an unprecedented four interactive Emmy Awards has long been recognized as an industry pioneer and leader in cable service innovation. National advertisers who have owned their own interactive VOD channel positions via work with Mr. Frey and his team include Disney Vacations, American Express, Sony Electronics, Jet Blue, General Motors, Unilever (Bertolli, I Can’t Belive Its Not Butter! and Slimfast), FX Network, Ford, Mars Brands (Dove Chocolate) and The U.S. Navy, to name a few. Working with this roster of blue chip clients; Cablevision has developed unique and award-winning dedicated branded channels for advertisers that consistently engage, entertain, educate and motivate consumers. Cablevision also provides marketers with the opportunity to take advantage of tailored VOD formats within the company’s proprietary and groundbreaking Optimum Autos and Optimum Homes platforms as well as the Cablevision’s Optonline Web Portal. The company also offers a continually growing list of innovative communications tools and multi-Emmy Award-winning technologies. Having previously served in senior sales and marketing positions with USA Networks, Crown Media and the National Basketball Association, Mr. Frey has successfully built, pioneered and overseen divisions connecting the advertising community with new and important media, entertainment and technology platforms on a domestic and international basis. At Crown Media, as senior vice president overseeing global sales for the Hallmark Channel, Mr. Frey managed the division that created and sold television’s first digital product placement agreements. Previously, as senior vice-president for the NBA, he oversaw the development of multi-million dollar, multi-platform advertiser partnerships with the nation’s leading marketers. Earlier in his career he was responsible for leading the international sales, new business development and interactive efforts at USA Networks (USA Network and Sci-Fi Channel), and serving on both domestic and global channel and Internet launch teams. Mr. Frey has served as a board member for the International Advertising Association and currently guides industry initiatives for Advanced Advertising within The Cable Advertising Bureau, CTAM On Demand and the cross MSO Consortium (which works closely with the AAAA in developing guidelines for VOD and ITV platforms). Mr. Frey often speaks on the future of media, advertising and television at conferences in the U.S. and in Europe. Mark Janes, Director of Business Development & Marketing, Advertising and Applications Group, Alcatel-Lucent: Mark Janes, with 20 years of television production and advertising experience, plays a pivotal role in developing customer interactive strategies with a focus on return on investment. Mark comes from a company Tamblin, the number one interactive TV agency in the UK for 2006 and 2007, which was acquired by Alcatel-Lucent in 2007. At Alcatel-Lucent, Mark utilizes his traditional TV production skills combined with technical/business know-how of generating revenue through interactive media, to drive commercial opportunities with broadcasters, network operators, production companies and agencies. Mark holds a Masters Degree in Interactive Media Production. Rick Doherty, co-founder and Director, The Envisioneering Group: a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.