Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 10:45 AM - Noon Session A: Politics and Culture 2008 – Redefined by Social Media, UGM and Traditional Media and Advertising Every morning, the national conversation is started and disseminated by the editorial voices at the major news organizations across the globe. The tradition of great print and broadcast journalism remains at the core of our democracy – in fact – it could be argued that with the rise of “new media” distribution, more individuals have access to news and taste-making than ever before. Nevertheless, with the growing power of broadband, mobile, IPTV, social networks, blogs and other non-traditional news sourcing, the role, the path of the future and the general understanding of how the political and cultural national conversation evolves is an ever-evolving process. In this session, we will address, not only how the content is emerging, we also look at the commerce and advertising implications of the new system. Kurt Andersen, co-founder, Very Short List, author of “Heyday,” founder of Spy Magazine, and former editor of New York Magazine Greg D'Alba, Executive VP and Chief Operating Officer, Advertising Sales, CNN Kristi Vandenbosch, President, TEQUILA\, Los Angeles Susan Lavington, Senior Vice President of Marketing for USA TODAY Michael Rogers, Futurist-in-Residence, The New York Times Company James Smith, Chief Revenue Officer, Huffington Post Michael Rooney, Chief Revenue Officer, Senior Vice President, Consumer Media Group, Dow Jones & Company Greg Fawcett, Special Advisor, The Associated Press, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Kristi Vandenbosch, President, TEQUILA\, Los Angeles: Kristi leads the North American offices of TEQUILA\, the integrated marketing services agency of TBWA\ Worldwide. A founding member of TEQUILA\’s Los Angeles office, she led the agency through explosive growth, becoming the largest office in the global TEQUILA\ network in less than 4 years. Kristi added the New York office of TEQUILA\ to her responsibilities in 2005, and serves on the Global Operating Groups for both TEQUILA\ and parent company TBWA\ Worldwide. She has additionally consulted in various markets around the world, as part of an Interactive Marketing SWAT team for clients Nissan and Infiniti, and on global marketing leadership teams for Sony and Pioneer. Launched in the U.S. in June of 2002, TEQUILA\ has developed a unique expertise incorporating non-traditional digital, relationship and experiential marketing, with a wide range of blue-chip clients including Energizer, Embassy Suites, LeapFrog, Mars, Method, Nissan and Infiniti, Pennzoil, Pioneer, Sony Electronics, Sprint/Nextel and VISA. Kristi earned her MBA from DePaul University’s Kellstadt School of Business in Chicago, and undergraduate degrees in Advertising Management from DePaul University, and Technical Illustration/Commercial Art from Ferris State University in Big Rapids, Michigan. She currently serves on the board of directors of Mountainview-based NeoEdge, a technology company specializing in the casual gaming space. Michael Rogers, Futurist-in-Residence, The New York Times Company: Michael Rogers was named futurist-in-residence for The New York Times Company in September 2006. During his two-year appointment as futurist-in-residence Mr. Rogers is helping the Times Company to continuously deliver innovative information products and services across the organization. Most recently, Mr. Rogers had been running Practical Futurist, a consulting firm he founded in 2004, where he worked with startups and major media companies; he also writes the "Practical Futurist" column for MSNBC. Previously, he was vice president of The Washington Post Company's new media division from 1995 until 2004, as well as serving as editor and general manager of Newsweek.com. In 1983 he joined Newsweek to create the magazine's technology section. Mr. Rogers wrote for Rolling Stone magazine from 1972 until 1983; he also co-founded Outside magazine in 1977. In 1993 he produced the world's first CD-ROM newsmagazine for Newsweek, described in the media as a prototype for interactive television, going on to develop interactive areas on Prodigy, America Online and then a series of Internet sites including the award-winning "Parents' Guide to Children's Software," which also appeared in CD-ROM and book form. In 1999 he received a patent for the bimodal spine, a multimedia storytelling technique. Mr. Rogers studied physics and creative writing at Stanford University and received his bachelor's degree in creative writing. He also had additional training in finance and management at Stanford Business School's Executive Program. Kurt Anderson, co-founder, Very Short List, author of “Heyday,” founder of Spy Magazine, and former editor of New York Magazine: Kurt Andersen is the author of the novels Heyday and Turn of the Century. Heyday was a New York Times bestseller that the Los Angeles Times called "a major work;" the New York Times Book Review said there is "something moving, a stirring spirit, in the energy of its amazement;" and the Chicago Sun-Times (and nine other papers) said it "deserves instant acceptance into the ranks [of] Thomas Berger's Little Big Man, E.L. Doctorow's Ragtime, [and] Gore Vidal's Lincoln." The New York Times called the national bestseller Turn of the Century "wickedly satirical" and "outrageously funny" and one of the Notable Books of the year, while The Wall Street Journal called it a "smart, funny and excruciatingly deft portrait of our age."  He has also written for television and the stage. He adapted Turn of the Century as a screenplay for the director Curtis Hanson. During the 1990s he was executive producer and head writer of two prime-time specials for NBC, How to Be Famous and Hit List, starring Jerry Seinfeld and Julia Louis-Dreyfus, and a creator of three pilots for ABC and NBC. He is co-author of Loose Lips, a satirical off-Broadway revue that had long runs in New York and Los Angeles starring Bebe Neuwirth, Peter Boyle, Harry Shearer and Andy Richter. And he has written Broomhilda, a musical comedy for the stage, with the lyricist Martin Charnin. He writes a column called "The Imperial City" for New York magazine, and contributes to Vanity Fair. He has previously been a columnist for The New Yorker ("The Culture Industry") and Time ("Spectator"). He began his career in journalism at Time, where during the 1980s he was an award-winning writer on politics and criminal justice before becoming, for eight years, the magazine’s architecture and design critic. He is also host and co-creator of <http://www.kurtandersen.com/studio360.html>Studio 360, the Peabody Award-winning cultural magazine show produced by Public Radio International and WNYC and broadcast on 140 stations to 500,000 listeners each week. Previously he was host of the interview series Face Time on the Trio channel, and anchored a documentary, How Brit Trash Conquered America, on BBC4. From 2001 through 2004 he served as a creative consultant to Universal Television, helping to create the Trio cable channel and to shape Universal's TV programming. As an editor, he co-founded the legendary Spy, which transformed journalism and became profitable after three years. He also served as editor-in-chief of New York magazine during the mid-90s, presiding over its editorial reinvigoration and record profitability. In 1999 he co-founded Inside, an online and print publication covering the media and entertainment industries, and in 2004 and 2005 he oversaw a relaunch of Colors magazine. In 2006 he co-founded Very Short List, an online service for cultural connoisseurs who would probably never call themselves "connoisseurs." And he is editor-at-large for Random House, responsible for finding and conceiving books for other authors. At the Smithsonian's Cooper-Hewitt National Design Museum  in 2004, he curated an exhibit called “Faster, Cheaper, Newer, More: Revolutions of 1848." He has since joined the board of trustees of the Cooper-Hewitt, and also serves on the board of the Pratt Institute. He graduated magna cum laude from Harvard College, where he was an editor of the Lampoon. He received an honorary doctorate from the Rhode Island School of Design in 2005, and in 2003, New York magazine named him one of the 100 People Who Changed New York. He lives in Brooklyn with his wife, Anne Kreamer, and his daughters Kate and Lucy. Susan Lavington is senior vice president of marketing for USA TODAY. Lavington oversees all marketing efforts for the USA TODAY brand. Lavington joined USA TODAY in 1999 as director of marketing for USATODAY.com where she was responsible for successfully growing the website's audience. Lavington also was in charge of research and mobile product development. In 2005, she was named vice president of consumer marketing for USA TODAY, responsible for developing the brand marketing strategy for all USA TODAY brands in order to reach new customers and grow the business. Lavington's direct areas of responsibilities included the research and promotion teams. She was named to her current position in 2007. Prior to joining USA TODAY, Lavington worked for US Airways, first as Senior Analyst/Marketing Planning and later as Manager/Electronic Distribution Marketing and Customer Service. She holds a B.A. from Rice University in Houston and an M.B.A. from Georgetown University in Washington, D.C. Greg D'Alba, Executive VP and Chief Operating Officer, Advertising Sales, CNN: Greg D’Alba is executive vice president and chief operating officer of CNN Advertising Sales. In this capacity, he oversees all domestic ad sales and marketing strategies and initiatives for the CNN portfolio of news networks and businesses, including CNN/U.S., CNN Headline News, CNN Airport Network and CNN.com. D’Alba oversees a division that consistently ranks among the top news ad sales units in the media marketplace. Prior to being named EVP/COO in June 2003, D’Alba served as executive vice president of the division, working on a variety of news sales efforts, while being primarily responsible for CNN Headline News ad sales. He was also responsible for product management of CNNfn. An industry veteran, who has enjoyed more than a 20-year career at the uppermost levels of network television sales, D’Alba joined TBSI in 1986 as an account executive and has held ascending positions through his career at CNN. He was promoted to vice president and sales manager of CNN Sales in 1989, and was named senior vice president in 1996. With a rapidly expanding marketplace and advertisers seeking to enhance the value of their brands and messages across emerging technologies, D’Alba initiated a redesign of the division that has positioned CNN Ad Sales in the forefront. The division is comprised of three teams devoted to television, new media and integration. The creation of the CNN Integration Group, in particular, sets the division apart from its peers as a diverse collection of seasoned marketers and brand specialists dedicated to providing opportunities and solutions for advertisers through the development of customized marketing partnerships. The group, working with the CNN television and new media ad sales teams, focuses solely on working with advertisers to enhance their messages within the CNN brand. D’Alba was named one of the top industry figures comprising the annual CableFax 100 roster two years in a row. His team is consistently ranked as the top television news sales unit by The Jack Myers Report. D’Alba is chairman of the Time Warner Ad Council and is a member of Turner Broadcasting’s Volunteer Council. He is also on the Board of Directors of the Ghetto Film School in the South Bronx, which strives to connect disadvantaged high school students who are interested in filmmaking with the entertainment and media communities and provides college scholarships. In addition, he recently pioneered the Turner Diversity Fellowship program with Syracuse University’s Newhouse School of Communications, providing scholarships to students in their masters program. D’Alba earned a degree in communications at the University of Buffalo, where he serves as an advisory board member for the University of Buffalo’s School of Communication. James Smith, Chief Revenue Officer, Huffington Post: As Chief Revenue Officer James is responsible for leading the sales and business development organization at The Huffington Post, one of the most talked about interactive brands on the web. Since joining HuffPost, James has built its business team from scratch and made Huffington Post a multi-million dollar advertising brand. James has over twenty years of experience in the sales and advertising world and over the past dozen years has held a variety of executive sales and management positions at major online brands including AOL, Advertising.com and Sony Online Entertainment: As Senior VP, Publisher Services at Advertising.com James was responsible for building out the company’s publisher network. • As Senior VP, Partner Alliances for AOL Media Networks he was responsible for partnerships with some of the largest revenue-generating advertising and commerce partnerships. • Prior to AOL, James was Senior VP, GM at Sony Pictures Digital Entertainment where he ran the Sony Online Entertainment Network ad-sales and trade marketing organization which represented a broad range of -- primarily -- Sony-owned digital entertainment assets. Prior to becoming “digital” James held sales roles at Rolling Stone magazine, and spent his salad days at major ad agencies like BBDO and Chiat Day as an earnest but underpaid Account Executive on accounts like American Express, HBO and Dupont. James holds a MA from Columbia University and resides in Manhattan. In his spare time James focuses on the two short people in his life (5 year old twins) and is a sometime musician -- well, a drummer – with a predictable history of failed pop and funk groups. Greg Fawcett, Special Advisor to The Associated Press: Greg has helped the AP to develop the Mobile News Network, as well as the strategy to launch and monetize the business. He has also worked with Ansible Mobile, BoomerangiTV, ZVUE Networks and The Band to develop media properties. Previously, Greg was Vice President of Business Development for IMG Media where he was responsible for media sponsorship sales, content licensing, and content strategy. During his tenure at IMG, he launched businesses for NBC, Sprint's Power View service of original video programming and EcoZone, an environmental media company. Prior to joining IMG, Greg was Vice President of Marketing and Business Development at software developers Sequence Design and Avant!/Synopsys. Greg helped to develop a contextual online commerce product as Vice President of Marketing and Business development for wireless internet start up iSilk, and raised the company's first round of financing. Greg worked in strategic planning for the News Corporation and in product development for New York Times Digital. Greg has worked on presidential, gubernatorial and local political campaigns. He began his career in government running City Hall operations as deputy chief of staff for the Mayor of New York. Greg holds a B.A. from Pomona College, and an M.B.A. from NYU’s Stern School of Business..