Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Adverting 2.0 New York 2008 Thursday, June 5th 3:45 PM - 5:00 PM Session B: Publishing 2.0: Commerce and Content: Re-Imagining of the Newspaper and Magazine Industries: Broadband, Video, Mobile, IPTV and Advertising The news media, newspaper and magazine industries can no longer be thought of as print media. The web and mobile and soon to be IPTV and interactive TV strategies from the newspaper and magazine industries are among the most interesting and innovative approaches to new media. In this session we will hear first-hand from the leaders in the Publishing 2.0 transformation and learn how these publishing brands have become media brands, how their content and business models have changed, and how they've capitalized on their recognition of the tremendous upside for revenue and multi-platform efficiencies. Ned Desmond, President of Time Inc. Interactive Keith McAllister, Chief Executive Officer, Mochila Leon Levitt, Vice President of Digital Media, Cox Newspapers MaryAnn Bekkedahl, EVP and Group Publisher, Rodale Chuck Cordray, Vice President and General Manager, Hearst Magazines Digital Media Dee Salomon, Senior Vice President, CondéNet Denise F. Warren, Senior Vice President and Chief Advertising Officer, The New York Times Media Group Jane Seagrave, SVP of Global Product Development, The Associated Press, Moderator For Further Speaker Infomation - Click on highlighed Names to see their LinkedIn Profile Keith McAllister, Chief Executive Officer, Mochila: Keith McAllister is an award-winning media executive whose career accomplishments range from investigative journalism to overseeing the largest electronic newsgathering organization in the United States. Until late 2003, Mr. McAllister had spent almost 18 years at CNN. In his last role, he was CNN's executive vice president and managing editor of national newsgathering, a division with 500 staff that provided news coverage, programming, and other content to CNN's many TV, radio, web, and wireless outlets. Mr. McAllister directed all news coverage, as well as nine bureaus, five beats (Political, Medical, Science, Travel, and Entertainment), and newsgathering relationships with CNN's 700 affiliated local stations and networks. In the period between CNN and Mochila, Mr. McAllister consulted clients on media and branding strategy, crisis management, and content development strategies. During Mr. McAllister's tenure in charge of domestic newsgathering, CNN US's ratings improved and the network solidified its lead in total audience among news networks. CNN also enhanced its status as the industry's leader in breaking and quality news coverage as shown by the many awards won by Mr. McAllister's division and its various units. Those include the following: Emmy Award, National Headliner Award, Edward R. Murrow Award, Peabody Award, Overseas Press Club Award, and Royal Television Society Award. Prior to becoming a senior executive, Mr. McAllister's other roles at CNN included vice president and New York bureau chief, New York managing editor, field producer, assignment editor, writer, and production assistant. Ned Desmond is the president of Time Inc. Interactive (TII), the central group at Time Inc. responsible for most of Time Inc.’s digital businesses and associated technology teams. Prior to assuming this role in early 2006, Desmond was executive editor of TII (2003- 2005). From 2000-2003 Desmond was editor and president of Business 2.0, the successor to eCompany Now, a Time Inc. magazine and website that he helped launch in San Francisco. In past roles Desmond was an executive at the Internet start-up Infoseek (1996-97) and Disney’s Go.com (1998-99). He established Infoseek Japan and led the teams that built the Go.com content channels. Prior to his work on the Internet, Desmond had an extensive career in journalism. He was aresearcher, writer and correspondent for Time magazine, and served as bureau chief in New Delhi (1988-1992) and Tokyo (1992-1996). He was also a senior correspondent for Fortune magazine (1997-98). Desmond has also written for The New York Review of Books, Foreign Affairs and The National Review, among other publications. He began his career in journalism at The Cape Cod Times and The Middlesex News in Massachusetts. He is a graduate of Amherst College (1980) and the Fletcher School of Law and Diplomacy (1982). He was also a Reuters Fellow at OxfordUniversity. He served as a board member of Hoovers, then a public corporation (2002) and he also sat on the boardof the Churchill Club in Silicon Valley (2002-2003). Currently his is a member of the board of the Online Publisher’s Association and a member of the board of advisors of New York University’s Master’s in Publishing Program. He lives with his wife and three children in Chevy Chase, Maryland. Denise F. Warren, Senior Vice President and Chief Advertising Officer, The New York Times Media Group: Denise F. Warren became senior vice president and chief advertising officer for The New York Times Media Group in June 2005. In this newly created position, Ms. Warren is responsible for advertising sales for The New York Times, the International Herald Tribune, NYTimes.com and WQXR (96.3 FM), the Times’s classical radio station based in New York City. Previously, Ms. Warren was senior vice president of strategic planning for The New York Times where she lead strategy development, identified opportunities and solved problems across the business by providing planning, analysis and project management and had profit and loss responsibility for The New York Times News Services. Ms. Warren joined The Company in March 1988 as a financial analyst in its Forest Products Group. Ms. Warren earned a B.S. and Management Degree from Tulane University in 1985 and an M.B.A. degree in Communications and Media Management from Fordham University in 1992. She is a Certified Public Accountant. Jane Seagrave was named SVP of Global Product Development for The Associated Press, a new position, in April 2008, after serving four years as head of AP’s commercial online division, AP Digital. In her new role, Seagrave has specific responsibility for driving AP’s new product growth in all media and on all platforms as well as managing the existing product portfolio. A onetime reporter for the AP, Seagrave rejoined the cooperative in 2003 following a career in print and online publishing. As AP’s vice president of New Media Markets, she oversaw development of AP Financial News and AP Campaign Plus, the expansion of AP’s online video efforts and the introduction of the Mobile News Network. She has been responsible for the worldwide marketing and sales of AP’s products and services to commercial Web sites, wireless providers, governments, corporations and information resellers, as well as creation of new information products for emerging markets. She began her career as a journalist for The Associated Press, but later moved to the business side of publishing, serving as vice president-editorial and production for Lawyers Weekly Publications in Boston and president and chief operating officer of Legal Communications, Ltd., a Philadelphia-based legal publisher. She was CEO of localbusiness.com, a national news service that reported on the technology business sector. She also served as chief online strategy consultant for American Lawyer Media, where she oversaw the integration of that company with San Francisco-based law.com. A graduate of Bowdoin College, Seagrave holds a master's degree from Harvard University. Dee Salomon, Senior Vice President, CondéNet: Dee Salomon serves as the Senior Vice President of Sales & Marketing for CondéNet. In this role she oversees all sales revenue functions for the CondéNet brands, which includes Concierge.com, Epicurious.com, Flip.com, Men.Style.com and Style.com. Ms. Salomon brings over fifteen years of experience to the position from her tenure in the fashion and publishing worlds. She joined CondéNet in April of 2003 as Senior Vice President and Managing Director of Style.com and was instrumental in the launches of Men.Style.com in 2005 and Flip.com in February 2007. Before joining Style.com, Ms. Salomon served as Senior Vice President of Marketing and Corporate Communications at Anne Klein where she was responsible for successfully revamping the company's brand. Prior to that, she worked for six years at Donna Karan International (DKI) where she served as Senior Vice President of creative services and advertising. Before DKI, she was with Condé Nast Publications, working as fashion director on the business side for House & Garden and Condé Nast Traveler. Ms. Salomon graduated from UC Berkeley and attended the Ecole Chambre Syndicale de la Couture. Leon Levitt became executive vice president of digital media for The Arizona Republic in October 1999. He joined the newspaper as circulation director in September 1996 and was promoted to vice president of circulation in September 1999. In his current position, he is charged with leading all digital media efforts, helping to craft a vision/strategy that is aligned with newspaper activities, and develop a long-term sustainable business model. Prior to joining The Arizona Republic, Mr. Levitt was vice president of circulation for the Newspaper Association of America (NAA), where his responsibilities included supporting newspaper executives from around the country and helping to position circulation as an integral part of the total newspaper marketing environment. Mr. Levitt assumed his position with NAA in November 1992 as director of circulation and readership. Prior to that he was circulation manager at the Wilmington (NC) Star-News from July 1986 through 1989, and circulation director at the Gadsden (AL) Times from 1990 through November 1992. Both newspapers are members of New York Times Regional Newspaper Group. Mr. Levitt began his newspaper career at the Las Vegas Review-Journal in 1979 and held the positions of circulation promotion manager, circulation sales manager, and assistant circulation director. In 1985 he was promoted to circulation director at the Nevada Appeal in Carson City, Nevada. Both newspapers are members of the Donrey Media Group. Mr. Levitt graduated from the University of Nevada, Las Vegas in May 1979 with a Bachelor of Arts degree in Communication Studies, and an emphasis in journalism. In 1978 he was editor of The Yell, the campus student newspaper. He. is active in the community and sits on The Fiesta Bowl Board of Directors as well as The Board of Directors for Boys & Girls Clubs of Metropolitan Phoenix, and The Arizona Theatre Company’s Board of Trustees. He also is involved in various national newspaper organizations and boards. Chuck Cordray, Vice President, General Manager - Hearst Magazines Digital Media: Chuck Cordray was named vice president and general manager, digital media for Hearst Magazines, in March 2006. He helped establish Hearst Magazines Digital Media, a unit dedicated to creating and implementing the online and mobile strategy for Hearst’s magazine brands and other sites which serve the company’s consumers and audience. Mr. Cordray comes to Hearst from Gemstar-TV Guide, where he served as senior vice president, consumer marketing, running newsstand sales and subscription sales, as well as TVGuide.com. Previously, at Primedia, Inc. he oversaw the strategy and management of online subscription sales and customer service. Mr. Cordray held key management positions at the Meredith Corporation from 1992 - 2001. He was vice president of broadcasting interactive and e- marketing for the Interactive Media Group from 2000-2001. He was responsible for the strategic direction and daily management of online magazine and book sales and TV websites. Additionally, his experience includes positions as the station manager of WGCL-TV in Atlanta and as general manager of Ladies' Home Journal in the Publishing Group. He also played a key role in the launch of More magazine, a Ladies' Home Journal brand extension. He graduated from Harvard University with a Bachelor of Arts degree in English Literature and Language and received a Masters of Business Administration from Stanford University. MaryAnn Bekkedahl, EVP and Group Publisher, Rodale: MaryAnn Bekkedahl is Executive Vice President, Group Publisher for Rodale, a global multi-platform company in the health and wellness space. She is responsible for the print and online advertising sales and trade marketing efforts as they relate to all Rodale magazine titles, including Prevention, Men’s Health, Runner’s World, Women’s Health, Best Life, Running Times, Bicycling, and Organic Gardening. She also oversees the company’s integrated trade marketing programs, corporate ad sales and custom publishing. Previously, Bekkedahl served as Senior Vice President and Global Brand Director for Men’s Health, in addition to oversight of advertising, she was responsible for Men’s Health’s brand extensions, including its international expansion, product licensing, video and broadband content, mobile services and digital media activities. Bekkedahl also served as Publisher of Men’s Health for three years, where she spearheaded the magazine’s double-digit ad page and revenue growth gains, earning spots on the prestigious and highly coveted trade lists at Adweek (The Hot List) in 2004, and Advertising Age (A-List) in 2003 and 2004. MIN magazine named her one of the “most intriguing people” of 2004. Gotham magazine named her one of its “40 under 40” in 2003, and Advertising Age named her a “Woman to Watch” in 2003. Prior to being named U.S. publisher in 2001, Bekkedahl was the Associate Publisher of Men’s Health International and the chairperson of Rodale’s International Magazine Committee. She oversaw the development of Men’s Health into foreign markets and managed the strategic direction and general operations of the brand outside the U.S. She was also involved in the execution of Rodale’s international development for Runner’s World and Prevention magazines. In 2001, she served as the acting publisher of Men’s Health France, a wholly owned subsidiary of Rodale at the time. During her time as Associate Publisher of International, Men’s Health launched in France, Italy, Spain, Portugal, Slovenia and Indonesia, and the magazine’s international revenues grew to represent 32 percent of the total brand portfolio. Prior to joining Men’s Health in 1994 as an advertising sales account manager, Bekkedahl sold advertising for Ladies’ Home Journal and Rodale’s Prevention magazine. Previously, she was in project management at Information Resources Inc. (IRI), in Wayne, NJ. A 1990 graduate of the University of Michigan, with a B.S. degree in mathematics and statistics.