Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 3:50 PM - 5:00 PM Track III: Enabling Multiplatform Delivery of Content: Broadband, DTV, IPTV & Mobile - Implications of Expanded Bandwidth and Near to Unlimited Storage The consumer has accepted the upgrade to DTV. The numbers are still coming in, but digital upgrades are approaching 60 million homes. Soon the majority of homes will have access to the advanced set-top features only dreamed about a few years ago. The set-top as 500 channel universe, set-top as broadband connection, set-top as on-demand service, as PVR and time-shifting device, set-top as interactive terminal and communications device. Maybe we should rename DTV Set-top, the Entertainment Super Appliance, because it will be about ten things more than a TV. In this session we bring together the companies and players who are at the heart of the server to the set-top transformation. What will be the likely scenarios of implementation and change? This is the place to find out. Louisa Shipnuck, Global Media and Entertainment Industry Leader, IBM Institute for Business Value (IBV) Darcy Lorincz, CEO, Origin Digital Justin Chapweske, CEO, Swarmcast David Price, Vice President, Business Development, Harmonic Inc. Aaron Feen, Director of Consumer Marketing, AMD Ron Cates, Vice President, North America Sales and Marketing & Global Carrier Products Marketing, Metalink Katherine L. Parker, Internet, Media & Entertainment Industry Sales Global Business Development Manager, Sun Microsystems, Inc., Moderator Darcy Lorincz is the Chief Executive Officer at Origin Digital Inc. Together with the co-founders he is responsible for building the business plan and raising the capital to privatize this company derived from assets acquired from public company SAVVIS Communications. Previously Mr. Lorincz was the Vice President and General Manager of Global Rich Media Services at SAVVIS Communications where he built the Media and Entertainment Division from it’s inception to the business today at over $80M annual revenue contributing to 10% of SAVVIS current annual revenue. He has over 20 years building, implementing, and managing technology strategies, products, and solutions for the IT, telecommunications, and networking industries. In his current role, Lorincz will be directing this new venture and building Origin Digital into a premier provider of Digital Media products and Services. Prior to joining SAVVIS, as VP Americas, Mr. Lorincz helped set the global strategy for the Networking and Communications segment of the BBC Technology product and marketing focus, primarily focused on New Media in IP and Mobile program distribution. Prior to joining the BBC, Lorincz was the Managing Director for M&E at Global Crossing. There he directed the strategy for entry and growth of Global Crossing in the Media & Entertainment markets. He then directed the execution of the technology strategy and operating plan for a global applications-enabled media extranet for on-demand and consumption based network services. Louisa Shipnuck, Global Media and Entertainment Industry Leader for the Institute for Business Value (IBV) and Managing Consultant within IBM’s Business Consulting Services Media and Entertainment practice. For the IBV, Louisa oversees the thought leadership program on Media and Entertainment and has recently co-authored thought pieces, including "The end of television as we know it," which focuses on mid-term success strategies within the TV industry, and "Beyond Access: Raising the Value of Information in a Cluttered Marketplace" which focuses on competitive positioning in the B2B information marketplace. As a strategy consultant with PwC and IBM, Louisa has led and contributed to numerous engagements, helping clients write market feasibility studies, as well as, craft new operational plans, product strategies and consumer services. Clients have included an interactive TV content company, the broadband entertainment group of a large hardware manufacturer, a digital music software developer, and the home entertainment group of a major studio, among many others. Before IBM, Louisa worked as a political media consultant in Washington, DC. She holds an M.B.A. from Columbia Business School and a B.A. from the University of California, Los Angeles. Justin Chapweske is the founder and CEO of Minneapolis and Tokyo-based Swarmcast. In his current role, Justin oversees the day-to-day operations of the company, including strategy, implementation and U.S. operations. He is also actively involved in development planning and ensuring that the Swarmcast software and technology platform continues to define the leading edge of Internet content delivery. Justin is the original inventor or multi-source streaming and “swarming” data transfer which breaks large files into small pieces to quickly exchange them over the Internet. He started programming at age 6 and was working at university level computer science programs by the time he was 15. Justin attended the University of Minnesota where he studied Computer Science and Math and went on to quickly distinguish himself as a software engineer, becoming the principal software architect for a rising Internet OS company before his 21st birthday. Soon thereafter, Justin founded his own company to develop and market his swarming technology. Aaron Feen is Director of Business Planning and Development for AMD’s Computing Products Group, responsible for charting the direction of the computing market and helping to structure cross-product line strategies and contracts. Prior to his current position, Feen was Director of Consumer Marketing overseeing AMD’s digital entertainment solutions, including the definition and deployment of the AMD LIVE!™ brand. Feen joined AMD in 1992, and during his tenure he has held a variety of positions in sales and marketing, including Director of Marketing for AMD China where he was responsible for expanding marketing coverage, winning new customers, and growing market share. Feen holds a Bachelor of Science degree in Electrical Engineering from the University of Illinois. David Price, Vice President, Business Development, Harmonic Inc.: David is currently Vice President, Business Development at Harmonic Inc., based in Sunnyvale, California where he is responsible for pioneering Harmonic’s leading position in digital video broadcast, distribution and IP based delivery technologies. David was previously Vice-President with TV/COM International, in San Diego (formerly Oak Communications), where he was responsible for the Sales Account and Operations management functions. TV/COM produced the world’s first MPEG-2 DVB video encoding systems. Originally from the , David came to the as Vice President of M/A-COM Linkabit, now Hughes Network Systems. David has over 24 years experience in the telecommunication industry during which he has successfully carried out executive management responsibilities in sales, engineering and operations and general management functions for satellite and terrestrial based communications technology providers. He has written many articles for trade publications and journals around the world and has also appeared on a number of business television and radio programs in the , Europe and the Middle East . David has lectured at UCSD and is a frequent guest speaker at many of the worlds leading symposiums on advance communications technology. He is a currently Vice President of the MPEG Industry Forum and was selected in 2003 and 2004 as one of the "Euro 50" by Cable & Satellite Europe. Originally, an electronics engineer on the design team of the worlds first CAT scan system, he graduated from CIT with a Fellowship MBA and has an Honors Bachelors degree in Cybernetics, Instrument Physics and Mathematics.