Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Wednesday, June 13th 3:50 PM - 5:00 PM Track II: Broadband Advertising: The Power Surge – Video, PODs, Social Networks, Links & Banners - Entertainment, Digital Publishing, Communities and Search Engines Emergence In this session, we bring together a group of the most experienced professionals in the field of broadband advertising and content delivery and we look forward to it being a truly visionary look into the future of the marketplace. The projections of broadband into the home and workplace, along with the explosion in wireless, bring the issues of brand extension, advertising and commerce to the forefront of our industry once again. What can we seriously expect from the merger of content and commerce? With broadband and wireless taking off, it seems as if the entertainment and information industries have reached a new taking off point for the e-commerce revolution. With the technology just about in place, this time there will be no false start. Brad Davis, Senior Vice President, Online Sales and Western Multimedia Leader, Disney Online Nicholas D. Troiano, Vice President of Sales and Business Development, Maven Networks Brady Gilchrist, EVP of Strategy, Fuel Industries Michael Lundgren, Applied Technology Group, Creative Technology Director, VML Ben Trenda, VP of West Coast Sales, Advertising.com David Berkowitz, Director, Emerging Media, 360i Marc Ruxin, SVP, Director, Digital Marketing, MCCANN Worldgroup Warren Lee, Principal, Canaan Partners, Moderator Warren Lee, Principal, Canaan Partners: Warren brings significant operational experience and proven investment talent to Canaan Partners, with expertise in communications, digital media, and software. His current investments at Canaan include MotionBox and Tremor Media. Warren joined Canaan in August 2005 from Comcast Interactive Capital, where he led its investments in and served as a director or observer on the boards of Arbor Networks, Arroyo Video Solutions (acquired by Cisco in August 2006), Broadbus Technologies (acquired by Motorola in July 2006), CommunityConnect, Counterpane Internet Security (acquired by British Telecom in October 2006), netForensics, ReefEdge (acquired by Symantec), and Tripwire. Before joining the venture community, Warren worked as an engineer and project manager at Solectron Corporation, a corporate development manager at Sun Microsystems, a management consultant at The Boston Consulting Group, and an investment banker in Alex Brown's technology group. Warren holds a B.S. in Computer Science and B.A. in Economics with honors from Stanford University, and an MBA from The Wharton School. Warren currently sits on the boards of MotionBox and TremorMedia. Brady Gilchrist, Executive Vice President, Strategy, Fuel Industries: Brady began his career as a pilot with a love of science and an appetite for knowledge about technology. His first venture into the realm of communications technology was the creation of software that would allow pilots to receive wireless email in-flight. When the internet began to emerge as a new medium, he made the jump from the skies into the world of advertising to harness the limitless potential that it possessed. In the early 1990s, Brady founded one of the first online agencies in Canada, and has since helped many major brands discover the possibilities of the web. Since then, he has developed and implemented online strategies for clients including Motorola, Shell, Toyota Dealers, Covad, Cincinnati Bell, Ford and Acura. Most recently, he built the online practice at GJP Advertising as Senior Vice President of Digital. Brady’s love of exploration is not just limited to the world of marketing. In 2000, he wired up a sailboat to the internet and started one of the first blogs about living life entirely on the grid. Later that year he became a crew member aboard the Microsoft, Sony and Stern-sponsored Starship Millenium Project – a ship making a record of the planet at the turn of the new millennium. As Executive Vice President of Strategy and head of BlueScience, Fuel Industries’ creative strategy and research division, Brady is responsible for helping clients navigate the branded entertainment landscape with solid consumer insight and research. Headquartered in Fuel’s Toronto office, BlueScience is built on the philosophy that as branded entertainment evolves even further, the campaigns that work will be as a result of strategy, media and technology converged. David Berkowitz, Director of Emerging Media, 360i: David Berkowitz is Director of Emerging Media for 360i, leveraging his insight into the forefront of media trends to deliver strategic results for 360i's clients. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. His writing has also appeared in DM News, MarketingProfs, iMedia Connection, and other publications. Mr. Berkowitz has spoken at MediaPost's OMMA events, the Magazine Publishers of America, The Wall Street Transcript's gaming conference, Frost & Sullivan's Internet Marketing Symposium, Digital Hollywood's Games & Mobile Forum, Ad:Tech, and eComXpo. He has also blogged extensively, contributing to MarketingVox, nowEurope, AdTechBlog, and others. He is frequently quoted online and in print on technology, advertising, and media trends. He graduated from the State University of New York at Binghamton and served on his alma mater’s Alumni Association Board of Directors. Brad Davis, Senior Vice President, Online Sales and Western Multimedia Leader, Disney Online/Disney Media Advertising Sales and Marketing Group: Brad Davis is senior vice president, online sales and western multimedia leader for Disney Online a division of the Walt Disney Internet Group, as well as the integrated Disney Media Advertising Sales and Marketing Group. In this position Davis oversees media sales efforts for all Disney-branded Internet websites, including the new Disney.com, Disney Family.com, FamilyFun.com, Wondertime.com, Movies.com and Go.com. Additionally he is responsible for all cross-media sales (cable, online, print and radio) for clients based on the West Coast. Davis has more than 20 years of experience in advertising sales. Prior to joining Disney Online, he served as director of sales at Comcast Spotlight, Washington, DC, the advertising sales division of Comcast Cable that serves more than 70 of the nation's largest DMAs. At Comcast, Davis was accountable for ad sales strategic development, tactical planning and implementation for the DC region. Before joining Comcast, he spent nearly a decade in online advertising with AOL, holding numerous management positions including vice president, sales and product training and vice president, local sales and marketing development. There, he supported key units such as Digital City, AOL Local including Mapquest and Moviefone, and AOL's Interactive Marketing. Davis also held positions at National Cable Communications and several local broadcast affiliates. He is an active member of the advertising community, with involvement in industry organizations including iMedia and IAB. Currently, Davis is member of IAB’s Sales Executive Council Board of Directors. Nicholas D. Troiano, Vice President of Sales and Business Development, Maven Networks: Nick Troiano has over ten years experience in the broadband, mobile and marketing technology industries. As Vice President of Sales and Business Development for Maven Networks, he is responsible for developing and implementing Maven's corporate development and go-to-market strategy with leading technology, media and distribution partners and leading all revenue generating efforts on a worldwide basis. Prior to joining Maven, Nick served as Executive Vice President of Business Development at ClearStory Systems, a leading workflow and content management solutions provider for media and marketing companies. At ClearStory Nick oversaw product marketing and strategy and led the development of ClearStory's strategic partner program. Previously, Nick was CEO of WebWare Corporation, a digital asset management company focused on providing workflow and publishing technologies for over 40 major media, advertising and Fortune 1000 companies. WebWare was acquired by ClearStory in 2003. Prior to WebWare, Nick was a Principal at SCP Private Equity Partners, a venture capital firm with over $800 million under management. At SCP, Nick focused on media and communications investments and served on the boards of seven portfolio companies. Nick earned a Bachelor of Arts degree in Political Science from Davidson College and a MBA from the Wharton School of the University of Pennsylvania. Marc Ruxin, SVP, Director of Digital Marketing, McCann WorldGroup: Marc brings 15 years of experience in digital marketing, strategy, business development and planning to McCann. Before joining McCann, Marc was the COO of The Mill Group, running the North American divisions of The Mill and Beam.tv. Prior to The Mill Marc was the EVP of Strategy at Gyro International, the Vice President of Business Development at iVast and at Eveo, Inc., both VC backed next generation media technology companies. Before that Marc worked for WPP Group plc., where he was an MBA Marketing Fellow and ultimately lead West Coast new media strategy for the group. Before WPP, Marc worked in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School. Michael Lundgren, Applied Technology Group, Creative Technology Director, VML: Mike joined VML’s Applied Technology Group in May 2005 as Director of Creative Technology. With 20 years of high tech experience and significant executive-level management, marketing and product development experience, Mike serves clients as diverse as Microsoft, Sprint, Ford, adidas, Diageo and Vanguard—offering thought leadership and strategic insight on emerging trends, key technologies and discontinuous innovations. Mike brings with him a wealth of international high-tech experience from market segments as diverse as personal and mobile computing, financial services, consumer packaged goods, entertainment and consumer electronics. Prior to joining VML, Mike worked for GE, Apple Computer, Iomega, and as an independent consultant for media and technology companies and for several multi-platinum recording artists. While at Iomega, Mike served as the General Manager of Iomega’s Mobile Storage Division where he was responsible for the development and marketing of an award-winning line of mobile storage products for digital cameras and other portable and handheld devices. During his tenure, Mike also headed up Iomega’s software development group, and helped lead Iomega’s entry into the optical storage category with the company’s first CDRW drive, which sold more than a million units in the first year of sales. During his nearly nine years with Apple Computer, Mike worked with portable and desktop systems, handheld computing and personal interactive electronics. Mike also was the Worldwide Director of Sales and Market Development for the Newton Group. Mike was a charter member of the Secure Digital Music Initiative (SDMI) and holds a patent in the area of ecommerce and digital rights management. He is a graduate of Missouri State University, where he earned a Bachelor of Science degree in organizational communications. Did you know? Mike is a semi-extreme mountain biker and father of four … also an extreme sport. He has also been on the road with Aerosmith. Ben Trenda, VP of West Cost Sales, Advertising.com: Ben Trenda is the vice president of west cost sales for Advertising.com. In this role, Ben directs sales activities for the company’s southwest region, including client acquisition and retention. Ben and his team leverage the reach, technology and scope of solutions offered by Advertising.com to deliver accountable online marketing solutions for advertisers and their agencies – all with a focus on customer service and client satisfaction. Prior to joining Advertising.com, Ben spent five years at Yahoo!, where he most recently managed the company’s entertainment and automotive search categories within the strategic alliances group. Ben received his BA in English from the Cal Poly University in California.