Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th 10:45 AM - Noon Track I: Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Shawn Gold, SVP, Marketing & Content, MySpace.com Karin Gilford, GENERAL MANAGER, YAHOO! ENTERTAINMENT, Yahoo!, Inc. Lewis Henderson, Senior Vice President, William Morris Agency Dan York, EVP of Programming, AT&T Jason Hirschhorn, President, Sling Media Entertainment John Penney, Senior Vice President, New Media Business Planning, HBO Digital Initiatives Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company, Moderator Shawn Gold is SVP, head of marketing and content for MySpace.com, an online social network with over 85 million members focused on Personal expression, human connection and the discovery of popular culture. He comes to Myspace with a 14 year history in digital marketing and business strategy. Previous to MySpace, Shawn was publisher of WeblogsInc (now an AOL company), the largest publisher of professional blogs on the web with over 8 million monthly readers. Among his 85 Blogs were category leaders Engadget, AutoBlog and Joystiq. Prior to WeblogsInc, Shawn was president/chief strategy officer of publicly held Intermix.com. At Intermix, during the dotcom downturn, his team created the webs most popular entertainment network online (24 million monthly visitors) and achieved profitability. Prior to Intermix, Shawn headed marketing and communications for ecommerce company WHN, providing ecommerce and marketing service to entertainment brands, including The 2002 Olympics, ABC, NBC, Comedy Central, MTV, and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council. Dan York, Executive Vice President, Programming, AT&T: Dan York, executive vice president, Programming, heads content strategy and acquisition for AT&T. AT&T’s Project Lightspeed is the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verseSM TV, voice and high speed Internet access services. AT&T companies expect to reach approximately 19 million households by the end of 2008 as part of initial deployment, using fiber-to-the-node and fiber-to-the-premises technologies. In his role, York leads the company’s direction for video content, and oversees all content acquisition efforts for the company. His team negotiates all linear and on-demand programming deals, including sports, music, studios, gaming, interactive services and broadcast stations. He also handles the company’s increasingly integrated content efforts on the emerging video platforms of broadband and wireless. York was recently senior vice president, Programming and Development at iN Demand Networks for several years. He oversaw all programming, content acquisition, program planning, scheduling and distribution to other platforms. This included over 70 linear channels of high definition, out-of-market professional and college sports packages, pay-per-view, and more VOD content than any other entity. He was the first to program titles in high definition VOD, and has overseen many of the biggest events in TV history. He also helped create and deliver the Emmy Award winning NASCAR iN Car service. Previously, York spent more than 12 years at HBO, recently as VP/GM of Time Warner Sports/HBOPPV. There he was responsible for distribution, marketing, programming operations, content acquisition and sponsorship. A 20-year media and entertainment veteran, York started his career at HBO in marketing, and also worked in content distribution at the company. York holds bachelor’s and master’s degrees from Michigan State University. KARIN GILFORD, GENERAL MANAGER, YAHOO! ENTERTAINMENT, Yahoo!, Inc.: Karin Gilford is Vice President and General Manager of Yahoo! Entertainment. She oversees all programming, content and overall business strategies for Yahoo! Entertainment’s consumer Web sites, including Yahoo! Movies, Yahoo! Television and Yahoo! Celebrity. Gilford is based in Yahoo!’s Santa Monica offices. Prior to her general manager role at Yahoo! Entertainment, she was Director of On-Demand Services for Yahoo! Music. In that position, Gilford was charged with overseeing the strategy and development of digital music services and products to provide Yahoo! consumers the most comprehensive music experience on the Web. Gilford spearheaded the successful launch of the Yahoo! Music Jukebox application and its subscription service, Yahoo! MusicUnlimited. Gilford helped guide the development of Yahoo! Music’s on-demand services across various distribution channels including digital living room, mobile and access partners. Prior to her current position, Gilford was Director of Business Development for LAUNCH , the music destination on Yahoo!, where she fostered and managed strategic relationships with major consumer electronics companies to help drive Yahoo!’s continued participation within the connected device marketplace. Prior to joining LAUNCH, Gilford worked in Business Development for Paramount Pictures where she developed financial models and business plans for output deals and identified opportunities to exploit Paramount Pictures filmed entertainment products in foreign markets. Previously, Gilford served in Ernst & Young’s Audit, Assurance, and Business Advisory Services Group’s entertainment practice. Gilford holds a BA in business administration from Cal State Northridge, and a MBA from the University of Southern California. Lewis Henderson, Senior Vice President, William Morris Agency: Mr. Henderson is a Senior Vice President at the William Morris Agency and oversees the company’s digital media business. His responsibilities include building digital business opportunities for all William Morris clients across film, television, music, publishing, theater, sports, corporate and international. During his fifteen year tenure at William Morris, Mr. Henderson has worked with some of the agency’s leading clients in emerging platforms ranging from wireless, video games, broadband and VOD. Prior to running William Morris’ digital business, Mr. Henderson served as a liaison between the agency’s television department and advertising, working with the leading advertising agencies and media buyers to create and package television programming. In the area of entertainment marketing and brand extension, Mr. Henderson worked with leading brands to deliver their message through film, television and publishing properties. His clients in this arena have included Monster.com, the United States Olympic Committee, 24 Hour Fitness, and the NFL. Mr. Henderson started his career as a trainee in the company’s mailroom in 1989 and eventually advanced to the agency’s television department. After two years, Mr. Henderson was selected to participate in the formation of the William Morris Consulting division. He holds a B.S. from Southern Methodist University. John Penney is senior vice president, Advertising Supported Broadband Channels, for Home Box Office, responsible for the strategic planning, delivery, and ongoing operational management of new broadband channels for the network. He was named to this position in March 2007, promoted from vice president, New Media Business Planning, a title he held since August 2003. Before HBO, Penney worked as executive vice president, Licensing & Business Development, for ACTV, Inc., now a division of OpenTV, overseeing the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data, and mobile computing environments. From 1999 to 2000, he worked at Scient, Inc. as managing director, Media & Entertainment, responsible for creating and marketing strategy blueprints for the digital migration of major entertainment content and distribution companies. Penney worked at Viacom, Inc. from 1997 to 1999 as vice president, Planning and Development, managing the formation and implementation of domestic and international corporate business strategies. Prior to his tenure at Viacom, Penney was a securities analyst covering the media and entertainment industries at Sanford C. Bernstein & Co., Inc. and a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. Penney has also consulted for major media and telecommunications companies, including AT&T, providing strategic guidance to senior management around the company’s roll-out of its IPTV service. He currently is a member of the board of directors of Arbinet: The Exchange, a NASDAQ traded provider of electronic markets for telecommunications services and digital goods. He holds a BA in Social Psychology from Wesleyan University and an MA in Public Policy & Administration, with a concentration in Science & Technology, from Columbia University. Jason Hirschhorn, President, Sling Entertainment Group: The Sling Entertainment Group was formed to define and create even richer and more engaging experiences for Slingbox customers as well as their family and friends. Jason is tasked with delivering entirely new applications and services enabled by the Slingbox’s marriage of familiar TV programming and richly interactive web-connected devices. The Sling Entertainment Group is also chartered with managing Sling Media’s existing and future collaborative efforts with content creators, distributors and advertisers. Prior to joining Sling Media, Jason Hirschhorn was a Founding Partner at TripleH Media Advisors, a digital media consultancy. Before TripleH, Jason was Chief Digital Officer at MTV Networks. At MTV Networks, Jason was responsible for the company's digital media businesses and interactive strategy. Hirschhorn joined MTV Networks in March 2000 via the acquisition of his company, Mischief New Media, a leading web site design and content development firm he founded to serve the entertainment industry. Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California.