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Digital Hollywood, Santa Monica
Tuesday, June 12th
9:00 AM - 10:15 AM
Track IV:
Embracing the Connected Consumer - Entertainment and Technology - From the Digital Home to the Mobile Universe
In the seven years since the burst of the technology bubble, an amazing thing has happened, the technology industry has once again, perhaps more quietly this time, transformed the relationship of the consumer to communications, media, entertainment and technology. . Whether it’s a wirelessly connected home comprised of unlimited content via DTV and HDTV, PDAs, laptops, desktops PCs, a Set-Top connection, IM devices or telephony system; a broadband mobile device, a fully loaded media friendly car, a broadband workspace or public space, the consumer is connected all the time, sending or receiving information and content. In this session, we will explore what it means to create and enable that fully connected universe.
Claudia Ceniceros, Senior Director, Digital Media Partnerships, Cisco Media Solutions Group
Jeff Richards, Vice President, Digital Content Management Services, VeriSign, Inc.
Debbie Solomon, Senior Partner, Research Director, MindShare
Drew Mabry, Director of Platform Strategy, Nero, Inc
Michael Gordon, Co-founder and Chief Strategy Officer, Limelight Networks
Tom Flanagan, Executive Director, Broadband Strategy, Texas Instruments
Barry James Folsom, Corporate Vice President and General Manager, Motorola, Inc. Connected Home Solutions
Stephen Condon, Vice President, Marketing, Entriq, Moderator


Claudia Ceniceros, Senior Director, Digital Media Partnerships, Cisco Media Solutions Group: Claudia Ceniceros directs Cisco’s media entertainment initiatives and cross-divisional efforts in digital media strategy and business development. Claudia identifies investment opportunities in leading-edge companies in networked entertainment and is charged with communicating the company’s digital media vision and strategy to partners. Before assuming her current duties, Claudia ran corporate public relations at Cisco. Prior to joining Cisco, Claudia was vice president of corporate communications for Acclaim Entertainment, a developer and publisher of software for a variety of gaming platforms. She also held executive positions at ABC Television Network and Robinson Lerer & Montgomery/Sawyer Miller Group. At ABC, she launched network initiatives such as the World Cup HDTV programming and "Disney's One Saturday Morning." At Robinson Lerer & Montgomery, she managed entertainment accounts that included Time Warner, Six Flags, Nickelodeon, MTV Europe, Philips Media and The Special Olympic Games. Claudia graduated from the University of Illinois, Chicago, with a B.A. in philosophy and political science. Memberships: PR Seminar 2004, Arthur W. Page Society 2004, and Global Communication Forum 2003-2004.

Debbie Solomon is Senior Partner, Group Research Director at MindShare USA. She serves as an in-house consultant to the planning and buying groups on a wide variety of media research and planning issues. Her work encompasses all media disciplines and she has worked on all the agency’s clients. She is also part of MindShare’s global Insights team. Debbie was at J. Walter Thompson when the media departments of J. Walter Thompson and Ogilvy & Mather merged to become MindShare. She joined J. Walter Thompson after working in the Media Research Department at Leo Burnett. This was preceded by marketing research positions at Britt & Frerichs, Quaker Oats, and Milton Bradley. She has won a number of industry honors. Recently, Media Magazine named her one of the 10 most influential people "navigating the waters of the magazine business." In 1998, she was named Top Kid Researcher by KidScreen magazine. In 1992, Media Week magazine elected her Media Research All-Star, largely for her work in children’s measurement. And Esquire magazine has honored her as a "Woman We Love in Advertising." She has also won several corporate awards including WPP’s Atticus Award for original published thinking for her paper on Wearout and J. Walter Thompson’s White Pea award for media innovation. Debbie has also been one of a select group of people invited to meet with the International Olympic Committee to advise them on the state of media in the future. Debbie has an M.A. in psychology from Duke University and a B.A. in psychology from the University of Chicago. You may have seen her articles in Advertising Age, AdMap, Marketing and Media Decisions, the Journal of Advertising Research and the Journal of Media Planning. She chairs the AAAA’s Consumer Magazine Committee and the Advertising Research Foundation’s Youth Research Council. She also is part of the Accrediting Council for Education in Journalism and Mass Communication, the body that accredits Advertising programs at colleges and universities. In her spare time, Debbie indulges her creative side through silversmithing.

Michael Gordon co-founded Limelight Networks in 2001. As Limelight’s Chief Strategy Officer, he works with many of the world’s leading media companies to align Limelight’s services with their current and emerging business models.















Barry James Folsom, Corporate Vice President and General Manager, Motorola, Inc. Connected Home Solutions: Barry James Folsom is Motorola Corporate Vice President and General Manager, Connected Home Solutions. Mr. Folsom leads the Home Mobility Solutions business unit, which creates breakthrough products that connect consumers to people and content of strong emotional importance. Mr. Folsom is responsible for driving the product strategy and marketing of Motorola’s retail solutions for the home, including the company’s next-generation video and IP telephony product portfolios. Mr. Folsom has over three decades of executive management and strategic marketing experience with a successful track record of growing divisions and companies rapidly into category leaders. As a respected member of the technology community, Mr. Folsom was Frost & Sullivan's 2002 CEO of the Year. As President and CEO of PlaceWare, Mr. Folsom’s team pioneered the Web Conferencing category and was one of the fastest growing private companies in Silicon Valley. At Exodus, Mr. Folsom drove a singular focus on Internet Data Centers, reducing the sales cycle and increasing sales approximately 400% in seven months. Mr. Folsom was previously President of Spectrum HoloByte, an electronic entertainment company, which grew in one year from $13M to $70M, helped by the strategic acquisition of Microprose. Barry James led the turnaround of Radius, Inc., as President and CEO, growing revenues 47% in 12 months. Mr. Folsom was a Sun executive during its four-year hyper-growth from $100M to $1.7B. As general manager of Sun’s 386i start up East Coast Division, Mr. Folsom built the team and its ease-of-use culture. In the early ‘80s, Mr. Folsom was named Digital Electronics Corporations first Entrepreneur of the Year for taking the $300M DEC Rainbow PC line to market. Mr. Folsom has a BS Electrical Engineering and a MS Computer Science from Georgia Tech. He serves on Georgia Tech’s College of Computing Advisory Board and is an active mentor for Women’s Unlimited, a leadership development company for executive women.

Jeff Richards, Vice President, Digital Content Management Services, VeriSign, Inc.: Jeff Richards is Vice President in the Digital Content Management Services (DCMS) division of VeriSign, and General Manager of the Broadband Content Services group. DCMS provides online and mobile technology services for content distribution, messaging and advertising to many of the world’s largest media, entertainment, technology, consumer goods and enterprise organizations, including NewsCorp, BBC, TimeWarner, NBC, Google, Coca Cola, General Motors and others. Mr. Richards is also one of the executives leading VeriSign’s corporate blog program, which can be found at: http://blogs.verisign.com/demandinsights Prior to becoming part of VeriSign, Mr. Richards was President and CEO of R4 Global, a leading player in RFID technology, which was acquired by VeriSign in May 2005. Prior to R4, Mr. Richards was a founding executive with QuantumShift, a software and services provider (now part of Vercuity), and before that, a management consultant with PricewaterhouseCoopers (now part of IBM). He holds an AB from Dartmouth College, and lives in Northern Virginia with his family.

Drew Mabry joined Nero Inc. in 2005 as Director of Platform Strategies. Mr. Mabry works with key Nero partners on strategic initiatives related to content and the digital home. Mr. Mabry has spent the past 10 years working in digital media, digital asset management and digital distribution. He has previously worked for a wide range of companies, including Microsoft, Sonic Foundry, Teranex and Baseline Consulting, in both technical and business development capacities.

Tom Flanagan, Director, Broadband Strategy, Broadband Communications Group, Texas Instruments: Tom Flanagan is Director, Broadband Strategy for Texas Instruments’ Broadband Communications Group. TI’s broadband communications business includes cable modems, digital subscriber line (DSL) modems, integrated access devices (IADs), Voice over Internet Protocol (VoIP) gateways, carrier infrastructure, and home and office wireless networking. Prior to this, Mr. Flanagan was Director, Business Development for Telogy Networks and Vice President Sales and Marketing for ADC Skyline. Mr. Flanagan also held various marketing, sales and business development positions during a 12 year career with Dynatech Communications. He holds a B.S. degree from James Madison University.









Stephen Condon, Vice President, Marketing, Entriq: Stephen Condon brings more than 20 years of marketing experience to Entriq from the advertising and technology industries. His primary role as Vice President, Marketing, is to clearly position the company in the pay media marketplace. His responsibilities include strategic marketing, marketing communications as well as developing the company's advertising, public relations and trade show strategy. Condon commenced his career in advertising working for J. Walter Thompson and Chiat/Day on leading brands such as Kraft Foods and NutraSweet. His advertising career introduced him to the high technology entertainment business when he worked on the hugely successful launch of DIRECTV at the advertising agency, Campbell-Ewald. He later joined DIRECTV, as Senior Director of Marketing and was responsible for program marketing and subscriber acquisition promotions. In 1998 Condon moved from delivering video over satellite to delivering video on the Internet and joined INTERVU as Vice President of Marketing where he lead strategic marketing efforts and marketing communications up until the Akamai acquisition. Since then, Condon has held various senior technology marketing positions including Chief Marketing Officer of Intertainer, which was one of the first online video delivery portals. He holds a bachelor's degree in business and has completed post graduate studies in Marketing at Monash University in Melbourne, Australia