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Digital Hollywood, Santa Monica
Tuesday, June 12th
3:50 PM - 5:00 PM
Track I:
Broadband as a Strategic Entertainment Platform: Content, Advertising and Branding
Matthew Evans, Vice President, Digital Media and head of NBC Universal Digital Studios
Jordan Levin, founding partner, Generate (former CEO, The WB)
Silvio Scaglia, founder, Babelgum
Mike Folgner, General Manager, Video, Yahoo!
Bernard Tani, Vice President VOD, Orange – France Telecom
Jon Fine, Columnist, BusinessWeek, Moderator

Silvio Scaglia, founder, Babelgum: Silvio Scaglia is the Chairman and financial backer of Babelgum, the next-generation of TV over the Internet. Silvio is also founder, Chairman and largest shareholder of Fastweb, the second largest Wireline Telecommunication Company in Italy. Fastweb was founded in September 1999 and has invested about 4 billion Euros to create the first fully IP optical based access and backbone network in the world. Fastweb today is part of the S&P MIB, the blue chip index in the Milan stock exchange. Prior to founding Fastweb, Silvio was CEO of Omnitel, now Vodafone Italy, the second wireless TelCo in Italy. Early in his career Silvio spent several years consulting with McKinsey and Bain & Co. Silvio holds a telecommunication engineering degree from the Politecnico di Torino.

Jordan Levin, Partner, Generate: Jordan Levin oversees Generate’s broadband and mobile initiatives and is responsible for the company’s television development and production along with Pete Aronson. Former CEO of The WB, Levin was instrumental in the development of numerous hit series shows for young adults and family households that established the distinctly youthful brand identity such as "Dawson’s Creek," "Gilmore Girls," "Buffy the Vampire Slayer," "7th Heaven," "Charmed," "Felicity," "Smallville," "The Jamie Foxx Show," "Sabrina, The Teenage Witch," "Sister, Sister," "Smart Guy," "The Steve Harvey Show," "What I Like About You," "Popstars," "The Surreal Life," "One Tree Hill" and "Everwood," for which he also directed an episode. In addition to The WB, Levin oversaw Kid’s WB and helped to launch the American Girl film franchise under The WB’s original movie division. Prior to The WB, Levin was at Disney where he was associated with family hits "Home Improvement" and "Boy Meets World." Over the past year, Levin lent his expertise as a consultant for a leading broadband company and cellular content provider as well as a new media start-up.

Matthew Evans, Vice President, Digital Media, NBC Universal Digital Studios: Matthew Evans was named Vice President, Digital Media and head of NBC Universal Digital Studios in October 2006. He reports directly to George Kliavkoff, Chief Digital Officer, NBC Universal. In this role, Evans is responsible for the creation of original, video-based engaging experiences across multiple platforms for major consumer brands and third party distributors, as well as producing cross-platform programming for internal businesses. Evans also manages relationships with NBC Universal’s internal sales force and external agencies, as well as creative talent, to generate new digital advertising revenue for the Company. Previously, Matthew was Strategic Marketing Director for NBC Universal Digital Media. Before joining NBCU, Evans served as the Director of Programming for AOL Moviefone. As AOL’s business lead for the movies channel, Evans managed programming and operations for the second highest revenue category in the company. His work creating the American Express / Tribeca Film Festival campaign on Moviefone garnered the 2006 OMMA Award for Best Content Integration and the 2006 MIXX Award for Best Brand Awareness & Positioning. Prior to AOL, Evans served as General Manager, RollingStone.com & GetMusic for Vivendi Universal and Vice President, New York Operations for Vivendi Universal Net USA (VUNet USA). He was also a founding member of the management team at GetMusic, a member of the e-commerce and advanced technology team at Universal Studios and worked with eGreetings where he launched their first web-based digital greeting card service, and established their first ECRM and affiliate marketing programs. Evans is a graduate of Cornell University.

Bernard Tani, Vice President VOD, Orange - France Telecom: Bernard Tani was appointed Vice President for VOD at France Telecom Content Division in september 2004. He first joined France Telecom in 1994 to developp a new business unit dedicated to video games. In 1999 he was appointed CEO of Wanadoo édition, the game publisher company he created under France Telecom umbrella, and in 2001, he became the Marketing Director of the Wanadoo Portals with the biggest Internet reach in France. Prior to that, he launched in 1987 the fisrt ad agency dedicated to interactive medias as an associate of Roux Seguela Cayzac Goudard (RSCG), a leading european communication group. In 1985, he created a new concept of interactive media called "Démocratie Directe" enabling citizens and politicians to chat on Minitel. Mr Tani is graduate of Political Studies from Université de Paris IX- Dauphine.







Mike Folgner,
General Manager, Video for Yahoo!: Mike Folgner, General Manager, Video for Yahoo!, is responsible for Yahoo!’s online video strategy across the entire network and oversees products including Yahoo! Video, Jumpcut, and video content from Yahoo! Originals – Yahoo!’s entertainment properties that include THE 9, Yahoo! Music, Yahoo! Television, and Yahoo! Movies. Mike’s leadership and expertise is helping Yahoo! define the next generation of online video products and services which leverage Yahoo!’s technology platforms, as well as enable personalized and community-driven discovery of rich media content. Prior to joining Yahoo!, Mike co-created Jumpcut where he was CEO and led the company from initial concept to product launch, including signing licensing and partnership deals with Fox and Warner Bros. Before Jumpcut, he worked in business and competitive strategy for Hewlett-Packard. Prior to Hewlett-Packard, Mike was the director of business development for OpenTV, Inc., a leading provider of interactive television software and consumer video products, where he helped build the company’s consumer interactive applications business. Mike holds a degree in Industrial Engineering and Operations Research from Stanford University and an MBA from Stanford’s Graduate School of Business, where he developed the business plan for Jumpcut.



Jon Fine,
Columnist, BusinessWeek: Jon Fine is the media columnist for BusinessWeek. Prior to his arrival at BusinessWeek, Fine covered print media for Advertising Age, where he arrived just in time to observe its dizzying fall from its dot-com-fueled heights. His freelance work has appeared in GQ, Spin, ESPN The Magazine, and Newsday, where he wrote the "Pushing 30" column