Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th 2:15 PM – 3:30 PM Track IV: Publishing 2.0: How Multi-Platform Newspaper and Magazine Strategies Are Transforming the Publishing Landscape The newspaper industry is quickly moving into the forefront of the digital publishing transformation and although most magazines have had an online presence for years, few have truly embraced digital media as a core component of their business strategy. But the roadmap for the future is now quite clear. With the emergence of the online ad market - and continued decline of print dollars - the multi-platform publishing strategy is critical to the survival and success of hundreds of publishing brands. In this session we will hear first-hand from the leaders in the Publishing 2.0 transformation and learn how these publishing brands have become media brands, how their content and business models have changed, and how they've capitalized on their recognition of the tremendous upside for revenue and multi-platform efficiencies Jim Brady, Executive Editor, WashingtonPost.com Robertson Barrett, Vice President, Interactive and General Manager, latimes.com Jason Schaeffer, Director of Business and Audience Development, Dow Jones Online Philip Elmer-DeWitt, Executive Editor, Business 2.0 John Loughlin, EVP/GM, Hearst Magazines Joel Sucherman, Executive Producer, USAToday Sue Cross, Vice President / Online, U.S. Newspaper and Magazine Markets, Associated Press, Moderator Jim Brady, Vice President & Executive Editor, washingtonpost.com: Jim Brady has led washingtonpost.com to numerous awards and accolades since being named executive editor of the site in November 2004. Under his leadership, washingtonpost.com has been focused on combining the world-class journalism of The Washington Post with the endless possibilities of the online medium. Whether it’s providing readers with easier access with journalists, taking the lead on developing online database journalism, equipping journalists with video cameras or numerous other innovations, Brady has been leading the way in making washingtonpost.com a site that seeks to be "of the web," not merely "on the web." Since Brady came on board, washingtonpost.com has won its first national Emmy award for its Hurricane Katrina coverage, an Eppy for Best Overall Newspaper-Affiliated Web Site, two Digital Edge awards for Best Overall News Site, a Knight-Batten Award for Innovations in Journalism, a Webby People’s Voice Award for Best Newspaper Site, an Edward R. Murrow Award for Best Non-Broadcast Affiliated Web Site, and more than 50 White House News Photographers video awards. Brady began his online journalism career at washingtonpost.com in April 1995, when he came from the newspaper to serve as sports editor for The Post’s online site, then located on a dial-up network called Interchange. After The Post decided to abandon that effort, Brady helped built and launch washingtonpost.com in June 1996. In 1998, Brady took over as assistant managing editor for news, and helped coordinate the site’s coverage of the Clinton impeachment proceedings. In 1999, Brady moved to America Online, where he spent more than four years. From 1999 to 2001, he was Group Programming Director, News and Sports, where he managed the day-to-day operations of two channels that averaged more than 30 million combined unique monthly visitors. From 2001 to 2002, he served as Executive Director, Editorial Operations, where he helped manage the day-to-day operations of AOL’s programming unit and maintained service-wide editorial standards. In his final year at AOL, Brady served as Vice President, Production & Operations, overseeing the 150-person department that built and maintained all AOL products. During his time at AOL, Brady was in charge of the service’s coverage of the 9/11 terrorist attacks and the 2000 presidential election. Prior to his first stint at washingtonpost.com, Brady was a sportswriter at The Washington Post from 1987 to 1995. During his career, Brady has also served as the Washington sports correspondent for UPI, interned as a sportswriter at Newsday and worked as a researcher for NBC during the 1992 Summer Games in Barcelona. Brady earned a Bachelor of Arts degree in Print Journalism from The American University in 1989. Born in Queens, N.Y. and raised in Huntington, N.Y., Brady lives with his wife, Joan, in Great Falls, Va. He is an avid movie and music buff, and still lives and dies – mostly dies – with his New York sports teams: the Mets, the Jets and the Knicks. John P. Loughlin, Executive Vice President and General Manager, Hearst Magazines: John P. Loughlin, formerly president of Gemstar-TV Guide International Inc.’s TV Guide Publishing Group, was named executive vice president and general manager of Hearst Magazines on September 12, 2005. Loughlin’s general management duties at Hearst Magazines Division include oversight of circulation, Internet operations, finance, manufacturing, distribution and strategy. In addition, he is executive vice president of the advisory board and senior vice president of Comag Marketing Group LLC (CMG), and director and vice president of Communications Data Services, Inc. (CDS). Loughlin joined Hearst after three years at the TV Guide Publishing Group where he helped develop and implement the strategies to introduce a full-size, full-color TV Guide magazine, which launched in October 2005, and to launch the new weekly television magazine for women, Inside TV, which debuted in April 2005. Prior to joining Gemstar, Loughlin was president and CEO of Primedia Consumer Media and Magazine Group for two years, and before that he served as president of Meredith Corporation’s television broadcasting group beginning in 1997. He joined Meredith in 1993 and held a variety of positions with increasing responsibility including managing Meredith Custom Publishing and Marketing, Country Home Publishing Franchise, Meredith Books, and Traditional Home Publishing Franchise. From 1991 to 1993, he was senior vice president/group publisher of The New York Times Company Women’s Magazines, having joined the Times Company in 1985 as a planning analyst. Loughlin holds an MBA from the Harvard Graduate School of Business Administration and is a graduate of St. Lawrence University. Hearst is recognized as one of the preeminent magazine distribution leaders in the world today. Comag Marketing Group LLC (CMG), jointly owned by The Hearst Corporation and Condé Nast Publications, Inc., is a widely diversified international, sales and marketing organization for America’s leading magazines, books and specialty products. Communications Data Services (CDS), including Tower, a subscription fulfillment company based in the United Kingdom, provides customized fulfillment services to publishers and direct marketers and manages in excess of 150 million customer names. Periodical Publishers’ Service Bureau (PPSB), provides such services as subscription sales, telemarketing, collections, reader inquiries, miscellaneous order processing, product fulfillment, demographic surveys, promotional mailings and cover counting. COMAG is the largest third-party magazine distribution company in the United Kingdom, co-owned by The National Magazine Company Limited, Hearst’s London-based subsidiary and one of the leading magazine publishers in England, and Condé Nast Publications Limited. Robertson Barrett, Vice President & General Manager, Los Angeles Times Interactive/latimes.com: Robertson Barrett, vice president and general manager of Los Angeles Times Interactive, is responsible for the development and growth of The Times interactive brands and products, a $75 million portfolio that includes latimes.com, calendarlive.com, TheEnvelope.com Recycler.com and the regional franchises of Careerbuilder.com, Cars.com and other classifieds properties. Barrett has been a new media executive managing online ventures for more than 10 years, including senior positions at Primedia Inc.'s Channel One Network, ABCNEWS.com TIME Online. At The Feedroom, Barrett managed the day-to-day operations for the NBC and Tribune-backed broadband venture that became the number one source for streaming video news on the Web. Barrett was also vice president and general manager for Primedia Inc.'s Channel One Network, managing Internet operations and new platform development, and he served as managing producer at ABCNEWS.com and deputy editor at TIME Online. Barrett began his career as a staff writer for The News & Observer in Raleigh, NC. After earning a B.A. degree in Ancient Greek from Duke University in Durham, NC in 1988, Barrett received an M.A. degree in public policy from the John F. Kennedy School of Government at Harvard University in 1994. Jason Schaeffer, Director of Business and Audience Development, Dow Jones Online: Jason Schaeffer, an expert in content strategy and distribution, oversees business and audience development for Dow Jones’ WSJ.com, MarketWatch and Barron’s Online properties. Prior to his current role, Schaeffer held various positions within MarketWatch, including Director of Product Strategy and Director of Product Development, while running the investment newsletter business for MarketWatch. Previously, he was with Merrill Lynch & Co for three years, working as an Associate in their Mergers and Acquisitions group in both London and New York. He received his MBA from University of California, Berkeley and spent his undergraduate years at Bucknell University. Philip Elmer-DeWitt, Executive Editor, Business 2.0: Philip Elmer-DeWitt has been covering science and technology -- first for TIME Magazine then for Business 2.0 -- since he reported a TIME cover story on computer "Whiz Kids" in 1982. He became a TIME staff writer in 1983, a senior writer in 1993, a senior editor in 1994 and an assistant managing editor in 1997. He started two new sections in the magazine -- Computers (1982) and Technology (1987) -- and in 1994 helped launch Time Online (now Time.com), America's first interactive weekly newsmagazine. In January 2007 he joined Business 2.0, a Time Inc. publication based in San Francisco, as its executive editor. As a TIME writer, Elmer-DeWitt produced nearly 500 news and feature stories on subjects ranging from in-vitro fertilization to computer sex. As the magazine’s science editor, he produced more than 150 cover stories, including the issue that named AIDS researcher Dr. David Ho Time's 1996 "Man of the Year" and Albert Einstein "Person of the Century." He also ran TIME-sponsored conferences on genetics (2003) and obesity (2004) and global health (2005). In addition to his editing duties at Business 2.0, he started a blog called Apple 2.0 (http://business2.com/apple) that quickly became the most-visited site in the Business 2.0 network, drawing more than 600,000 page views a month. Elmer-DeWitt has made dozens of radio and television appearances and produced several 10-minute television features for PBS's NewsHour with Jim Lehrer and CNN & Time (formerly CNN Impact). Born in Boston and raised in Lexington, Mass., he was graduated summa cum laude in English from Oberlin College and studied at Columbia University's Graduate School of Journalism and at the University of California at Berkeley. Joel Sucherman, Executive Producer, USAToday: For almost 15 years, Mr. Sucherman has been a pioneer in the field of new media for USA TODAY. Most recently he has been the editorial lead on the redesign and re-launch of USATODAY.com, incorporating social networking tools that are more closely connecting readers with reporters and the reporting. The new site invites readers to be part of the conversation, forming a USA community around the news. A journalist with more than 20 years of experience overall, Mr. Sucherman was tasked with creating USATODAY.com’s first “Multimedia” department in 1999. He helped bring streaming audio and video to the Web site. He spearheaded USA TODAY’s multimedia coverage from the 2000 Summer Olympics in Sydney, Australia, the 2002 Winter Olympics in Salt Lake City, and the 2000 Republican and Democratic national conventions. His efforts at the political conventions, which included twice-daily live Webcasts, earned him one of USA TODAY’s highest honors, the Luminary Award. In 1992, Mr. Sucherman was an anchor/reporter for one of Gannett’s earliest forays into new media, sending news and information to wireless platforms (cell phones, pagers and handhelds). He also was one of USA TODAY’s first online columnists, writing weekly on the NFL. Prior to working for Gannett, he was White House and Congressional correspondent for a national radio bureau. Mr. Sucherman is a graduate of the University of Illinois, with a degree in broadcast journalism. Sue Cross, Vice President/Online, U.S. Newspaper Markets, Associated Press. Cross directs AP strategy, product development, business operations and online services for newspaper Web sites that collectively reach 60 million people a month. Current projects include expansion of AP’s Online Video Network, launched in 2006, development of Money & Markets, an innovative financial information service bridging print and online publications and redevelopment of AP’s hosted news services to create customizable, modular content and advertising options for more than 600 news Web sites. With a combined editorial and business background, Cross specializes in creating and packaging content that can be leveraged for multiple formats and audiences. In 2004-2005, Cross served as AP’s western regional vice president and led national expansion of AP’s services for the growing ethnic media market. With creation of new products combining AP’s domestic and international reporting strengths, she tripled AP’s U.S. Spanish market in two years. Cross brings to online business development a passion for news and more than 20 years of newsroom leadership. From 1998 through 2003 she was chief of bureau for Los Angeles, AP’s largest domestic news bureau, overseeing international, national and state coverage from California. Cross created a multimedia newsroom and expanded AP’s West Coast entertainment report with a focus on real-time coverage of entertainment events. She has been a bureau chief in Phoenix, assistant chief and news editor in Chicago, news editor for Texas, and covered the oil industry, environmental issues, politics, labor and immigration as a reporter in Ohio and Alaska. Cross has a BS in journalism from Ohio State University and is active in numerous journalism boards and organizations. The AP is a not-for-profit cooperative serving 1,700 newspapers and 5,000 radio and television stations in the U.S., plus more than 8,500 news media outlets in 121 other countries. Worldwide, more than a billion people every day read, hear or see AP news.