Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th 12:30 PM – 1:45 PM Track II: Advertising Strategies in the Diversified Digital Culture A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Josh Rose, SVP, Creative Director, Deutsch Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research Jodie McAfee, Senior Vice President, The Media Group Elias Plishner, Senior Vice President, Digital Communications, Universal McCann Art Sindlinger, VP/Media Director, Starcom USA John Montgomery, CEO, MindShare Interaction Jeffrey A. Dachis, CEO & Senior Partner at Bond Art and Science, Moderator Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. Jodie McAfee, Senior Vice President of Corporate Development and Marketing, The Media Group (formerly Turner Media Group): McAfee is responsible for corporate development and marketing at The Media Group, the leading provider of interactive, transactional media for TV advertising and programming in the United States and responsible for more than a quarter billion dollars in TV ad sales. McAfee’s marketing duties extend to TMG’s eight, owned-and-operated, targeted transactional TV channels, such as Men’s Outdoors & Recreation. He’s also spearheaded some of the first iTV ad campaigns with major advertisers like Mercedes and Sony Pictures. Prior to TMG, McAfee served as managing partner at Cayde & Associates where he was responsible for the development and distribution of niche broadband video channels. Previously, McAfee served as vice president of Worldwide Marketing for Crown Media International, parent of The Hallmark Channel’s international arm, where he was responsible for all affiliate and consumer marketing and public relations initiatives. He has also held positions at Soundbite Communications and Columbia Tri-Star Television. Art Sindlinger, VP/Media Director, Starcom USA: In the industry, good digital marketing is idealized as innovative, fully integrated and highly accountable. Art Sindlinger has the ability to make all three of these ideals a reality for clients of Starcom USA, a Chicago-based full-service media communications agency. His expertise in social networking and smart analytical thinking make him an excellent fit for his position, and his talent for competitive analysis, marketplace assessment and strategic frameworks has paved the way for some dynamic advertising media work. In his current role, Sindlinger helps shape how Starcom thinks about, approaches and effectively incorporates social media and gaming elements into captivating contact plans. His work also helps clients understand how social media dynamics and gaming culture impact their brand communication strategies on a daily basis. He has his hand in several key agency initiatives, such as thought leadership; media partner relationships and opportunities; consulting; strategy; and executional guidance and oversight. Prior to his current position, Sindlinger honed his digital skills as VP/IP director on the agency’s Miller Brewing Co. account and was previously the IP director on the Morgan Stanley/Discover Card business. Sindlinger’s propensity for leading by example has led to effective strategic efforts as he always proves and acts on his willingness to collaborate. In fact, he has worked on projects alongside parent company Publicis Groupe and such Publicis units as mobile unit Digits, digital production unit Pixel, gaming unit Play and Starcom’s Video Investment Group. Sindlinger received a B.A. in English from Boston College in 1992. He lives in the Edgewater Beach neighborhood of Chicago with his wife and their two dogs and enjoys traveling and photography in his free time. John Montgomery is the CEO of MindShare INTERACTION: He joined Ogilvy in 1989 in South Africa as media director and launched MindShare in that country. John broadened his responsibilities in the early 90’s and since then, has managed research and strategic planning, run OgilvyOne for three years and for the final three years he spent in South Africa ran the Ogilvy group in Cape Town, one of the most creativez agencies in the Ogilvy worldwide network. In 2001, John was appointed as CEO, Ogilvy Group Netherlands, where he was responsible for all the Ogilvy and affiliated companies in Amsterdam. John moved to New York at the beginning of 2004 to lead mOne in North America which also has offices in Los Angeles, Chicago and Toronto. After the mOne separation in August 2005, John was appointed as CEO Worldwide, of MindShare INTERACTION. John, within the various communication disciplines has worked on a broad spectrum of pharmaceutical, insurance, electronic goods, retail, financial, packaged goods and automotive brands. He lives in Manhattan with his wife Candy. He enjoys jazz, blues, motor-racing and sailing. Jeffrey A. Dachis, CEO & Senior Partner at Bond Art and Science: Jeff is the CEO and a Senior Partner at Bond Art and Science: Bond Art & Science is an interaction design firm that specializes in cross platform information systems. Bond's strategy, design and technology capabilities focus on simplifying complex interactions. Bond was founded in 2006 by five veterans of the digital interactive industry. Bond is made up of colleagues from Razorfish, with deep expertise in web strategy, technology, interaction design, visual design, and systems development. We've honed our skills over more than 15 years and hundreds of assignments. We've managed and participated in teams that designed the first corporate intranet, the first online banking application, the largest online trading service, the first multi-platform unified messaging system, and many others. Bond's experience gives us unique insights and instincts about strategies and designs for the ever-evolving digital landscape. We are passionate about helping our customers realize the value of digital technology. Jeff is a seasoned international public company CEO, Director, and entrepreneur with over 15 years professional experience managing global companies, notably founding Razorfish, Inc. the worlds largest interactive services firm: Jeff's background includes strategic finance, sales and marketing, and operations experience; founding, growing, leading and managing Razorfish, Inc., a publicly traded Professional Services consultancy. Jeff developed from instantiation: processes, methodologies, and systems for delivering global professional services across varying practice types and geographies while driving growth through corporate finance, and M&A through detailed knowledge of; technology trends, corporate venturing, SEC regulations, GAAP Public accounting and legal environments resulting in the delivering of award winning technology design services engagements to a Fortune 100 client base leading to 23 consecutive quarters of revenue and profit growth, the companies’ IPO, and exploding market capitalization to over $5B. Jeff's background also includes founding an award winning diversified media/entertainment company, Razorfish Studios, producing digital, film, television, magazines, books, and recorded audio products. Experienced in every aspect of media production and distribution across platforms in addition to knowledge of electronic commerce, electronic transaction processing, and digital financial services. Jeff has served on public company boards as both Chairman and Director championing shareholder value.