Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Tuesday, June 12th 9:00 AM - 10:15 AM Track I: Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever growing contextual media and information experience. Consumers get to watch TV new shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Alan Cohen, Executive Vice President, Managing Director, Innovations and Entertainment, Initiative Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company Michael Pond, Media Analyst, Nielsen//NetRatings Keith Tomatore, Vice President of Sales Development and Operations, and Manager of Newsweek and Budget Travel, Washingtonpost.Newsweek Interactive Jeremy Lockhorn, Director, Emerging Media and Video Innovation, AvenueA - Razorfish Kevin J. McGurn, Vice President, Advertising, >nbbc, NBC Saleel Sathe, Group Product Manager, Microsoft adCenter Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather, Moderator Tim Hanlon, Senior Vice President, Ventures, Denuo - A Publicis Groupe Company: Tim Hanlon is chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over a decade of traditional and interactive agency media experience including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY, USA. He also served as Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated and the Voice of America. Among numerous advertising and television industry activities, Hanlon currently serves as Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, as a member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and as a member of the National Academy of Television Arts & Sciences (NATAS) Advanced Media Committee. He is also an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been named as one of MEDIA Magazine’s "100 People to Know." Hanlon holds a BA from Georgetown University, an MBA from the University of Chicago Graduate School of Business, and an MA from the Annenberg School for Communication at the University of Southern California. Alan Cohen, Executive Vice President, Managing Director, Innovations and Entertainment, Initiative Innovations: As Executive Vice President, Managing Director, Initiative Innovations, Alan is responsible for bringing Initiative’s clients new technology advertising opportunities, strategic programming concepts, and creative ideas designed to break through the cluttered media landscape, all to bring clients closer to their consumers. Widely regarded as one of the most respected executives in entertainment marketing, Alan spent nearly 25 years serving in senior management positions at 20th Century Fox, ABC and NBC before joining Initiative in January 2005. Previously, he was President, Marketing for 20th Century Fox Film Corporation, where he oversaw all marketing, advertising, media, publicity and research for the film division and launched Ice Age and Unfaithful. Before that time, Alan spent six years at ABC, Inc., rising to the position of Executive Vice President, Marketing, Advertising and Promotion for the ABC Entertainment Group. In this position he ran all consumer advertising and promotion and media for the network and created the campaigns to launch television series and movie events. He used new media and technology to market ABC and its properties and created new content formats for clients. Alan also worked for the ABC Television Network as Executive Vice President, Marketing and Research, where he created ABC’s first network-wide marketing efforts. He created new revenues by launching ABC’s first integrated marketing programs with a wide array of leading blue-chip advertisers. Prior to his time with ABC, Alan worked for 14 years at NBC, where he rose through the ranks to become Executive Vice President, Marketing. He built the NBC brand through an extensive expansion of new media efforts, innovative programming, and new marketing and advertising platforms. He steered NBC into its first online and new media programming with the industry’s first content and advertiser ventures. Alan also developed the network’s first marketing efforts, including the creation of joint network/advertiser partnerships to increase revenues. Alan was named Entertainment Marketer of the Year by Advertising Age in 2000; selected as a Top 100 Marketing Executive by Advertising Age twice (1994 and 2000); named Marketer of the Year by Brandweek in 2000; and selected as the first Interactive Marketer of the Year by Advertising Age in 1995. He won an Emmy in 1997 for producing a public service integrated programming and marketing campaign. A summa cum laude graduate of Boston University, where he received a bachelor’s degree in communications, Alan went on to receive his MBA from Harvard Business School. He is Adjunct Professor at Boston University’s Los Angeles campus where he teaches the graduate school class in Entertainment Promotion and Advertising. Alan resides in Los Angeles. Saleel Sathé is a Group Product Manager for Microsoft adCenter, which provides highly-targeted advertising for Search and Content web pages. Saleel manages business planning for Content Ads - adCenter’s contextual advertising product. He was previously a Program Manager on the MSN Search team where he helped launch MSN’s own algorithmic web search service. Prior to joining Microsoft Saleel was a Senior Product Manager for algorithmic relevance and paid search products at AltaVista, Overture and Yahoo!. Saleel also has investment banking experience in Technology Mergers & Acquisitions at Credit Suisse First Boston, and software engineering experience at Synopsys, a leader in Electronic Design Automation. Previously, he founded and later sold, a company manufacturing data processing machines for banks in Bombay, India. Saleel holds a Bachelors degree in Electronics Engineering from the University of Bombay, a Masters degree in Computer Engineering from Rensselaer and an MBA from the Wharton School at the University of Pennsylvania. Jeremy Lockhorn, Director-Emerging Media and Video Innovation, Avenue A | Razorfish: Lockhorn is a member of the agency’s advanced marketing solutions (AMS) team and is focused on consumer interaction with video across all platforms. He evaluates emerging technologies and helps define agency strategies for integrating into client campaigns by synthesizing disparate technologies and channels into cohesive extensions of campaign ideas. He supports cross-discipline client teams with research, education, and ideation. The AMS team also works closely with publishers and content owners to reinvent video advertising with a more consumer-friendly model. Lockhorn joined Avenue A | Razorfish in January of 1997, as the first employee of the Philadelphia office. During his 10-year tenure at the agency, his various roles have centered on the intersection of media, creative, and technology. Most recently, he served as group director / creative specialist for Avenue A | Razorfish West, launching creative services in Seattle and managing creative strategy for diverse clients. Michael Pond, Media Analyst, Nielsen//NetRatings: Michael Pond is a media analyst at Nielsen//NetRatings where he works with top-tier media clients to implement custom research projects and provide insight into the results. He leverages Nielsen//NetRatings data to help publishers increase advertising dollars and attract larger audiences. Prior to Nielsen//NetRatings, Mr. Pond held media planning positions at both CNF, a leading global supply-chain management company, as well as several advertising agencies, where he created media solutions for Dell, Fujitsu, and other technology companies. As a Nielsen//NetRatings media analyst, Mr. Pond also provides industry insight to the press, including recent citations in Forbes.com and the Washington Times. Mr. Pond holds a B.A. in Communications from California State University, Fullerton. Keith Tomatore, Vice President of Sales Development and Operations and Manager of Newsweek and Budget Travel, Washingtonpost.Newsweek Interactive: Keith T. Tomatore is vice president of sales development and operations for Washingtonpost.Newsweek Interactive. He is responsible for ad operations, sales development, strategic planning, pricing and positioning for advertisements sold in conjunction with WPNI properties on interactive platforms. Keith oversees a department of professionals whose role is to develop, implement and steward innovative and integrated media plans and relationship programs for advertisers. In addition, Keith manages product development for two of WPNI’s properties, Newsweek.com and BudgetTravelOnline. He works directly with their print counterparts to ensure consistent content positioning and innovation across all platforms. Keith also works with advertisers on those sites to create unique and creative advertising solutions that take advantage of their interactive medium. Keith is a member of the Customer Experience Councils, private forums for senior executives who share best practices on customer experience, and he regularly represents Washingtonpost.Newsweek Interactive through presentations and speaking engagements at industry conferences. Prior to joining WPNI in 1996, Tomatore developed extensive experience in company operations management. He worked with G. Brodrick and Associates, a meeting planning firm in Atlanta, where he had responsibility for all day-to-day operations. He was in charge of operations at Camelio L.L.C., an Atlanta-based design firm. Tomatore managed the consumer products division at Swiss Army Brands, where he also implemented company-wide prioritization and training mechanisms. At Connecticut National Bank, he managed the workflow division of the operations facility. Tomatore graduated from The American University with a Master's in Public Administration, focusing on organizational development. Doug Scott, Senior Partner, Executive Director, Mather Productions Branded Content & Entertainment, Ogilvy & Mather: Prior to joining Ogilvy in June 2006, Douglas was Senior Vice President at Bragman Nyman Cafarelli and the General Manager of the New York office. While at BNC, he was responsible for developing original branded entertainment initiatives for Sony PlayStation, General Motors, T-Mobile and American Express and increased top line revenue for the New York office by 45%. In 2004, Scott launched MATTER, an entertainment marketing company that produced LOHAS 8, a three-day forum sponsored by Ford Motor Company, Whole Foods and GAIAM, focused on renewable energy, organic food, eco-tourism and other health and sustainability issues. In January 2004 and 2005, Scott executive produced BLENDER Sessions, in Park City, Utah during the Sundance Film Festival. This five-day music series, which was sponsored by VW, Diet Coke and Heineken, featured performances by Snoop Dogg, Nelly, Ludacris, Macy Gray, Liz Phair, Pete Yorn, Camp Freddy and Rooney. When Sean "P. Diddy" Combs decided he wanted to run the ING New York City Marathon in September of 2003, he hired Scott to co-executive produce "Diddy Runs the City" for MTV and executive direct the fundraising efforts for the program. In just seven weeks, the program raised over $2 million for New York City children and received corporate support from Nike, Pepsi, McDonalds, Time-Warner, Viacom, Lincoln and Foot Locker. Prior to MATTER, Scott was Executive Vice President, Marketing and Branded Entertainment Creative Director at Hypnotic. At Hypnotic, Scott created and executive produced the highly acclaimed Chrysler Million Dollar Film Festival in partnership with Universal Pictures and was also charged with creating innovative branded entertainment campaigns for numerous companies including Reebok (Terry Tate, Office Linebacker), Ford Motor Company (Focus Films), Nintendo (Eternal Darkness Films) and Toyota (Scion Screening Series). Prior to Hypnotic, he was EVP, Sales & Marketing and General Manager of the Hollywood Stock Exchange (HSX), where he was responsible for launching the Music Stock Exchange; developing Virtual Producer; developing and producing the Company’s annual Academy Awards event, which was supported by Toyota, Pepsi and Sun Microsystems; launching a weekly radio show on CBS Radio, and structuring and overseeing content syndication relationships with Access Hollywood, Advertising Age, Entertainment Weekly, and other national media outlets. From 1995 thru 1997, Scott was President and COO of ArtView a global network of galleries, auction houses and museums and was responsible for developing and executing highly successful strategies for e-commerce and inventory management in partnership with GE Capital. In 1993, Scott co-founded the Red Herring magazine where he served as Vice President of Sales & Marketing. Scott is an active speaker at industry conferences and guest lecturer at several business schools, and has recently been asked to teach a course at New York University on location based entertainment. He holds a B.S. in Economics from University of Maryland, College Park.