Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Thursday, June 14th 11:05 AM - 12:20 PM Track III: All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. Tim Deal, Senior Analyst, Pike & Fischer’s Broadband Advisory Services Justin Chapweske, CEO, Swarmcast Gilles BianRosa, CEO, Azureus Bill Wohnoutka, Vice President, Business Development, Content Markets group, Level 3 Jayant Kadambi, co-founder and CEO, YuMe Leon Papkoff, Chairman and CEO, Design Reactor Howard Greenfield, Industry Strategist & Columnist, Moderator Gilles BianRosa is the Chief Executive Officer of Azureus, Inc. As CEO, Gilles is driving the evolution of the company from the popular, award-winning peer-to-peer application to a distribution and exchange platform for “all things rich media”. Prior to Azureus, BianRosa worked for McKinsey & Company, where he led mission-critical initiatives related to product roadmaps and go-to-market strategies for venture-backed and “academy” technology companies including Microsoft, HP, BEA, and SAP. Prior to McKinsey, he was instrumental in the launch of Vivendi’s media and services Internet platform for health professionals. Additionally, he founded MileStone, a software company serving the retail industry. BianRosa holds an M.S. in Computer Science from EPITA School of Engineering in Paris, and an MBA from Harvard University. Tim Deal serves as Senior Analyst for Pike & Fischer’s Broadband Advisory Services, with a special focus on broadband-enabled consumer electronics devices and on emerging mass market applications such as online video sharing, broadband-optimized e-commerce, and social networking. Tim has developed SWOT analyses on such products as the iPhone, the Apple TV service, and rich-media applications on such social networking sites as MySpace. Tim has been providing detailed and actionable competitive intelligence analysis to leading technology firms for more than six years. In that time he has authored more than one hundred comprehensive syndicated reports and an equal number of custom financial models covering the computing, consumer electronics, digital media and storage industries. Prior to his career in competitive intelligence, Tim served as a counterintelligence/human intelligence and force protection analyst with the United States Army. Justin Chapweske is the founder and CEO of Minneapolis and Tokyo-based Swarmcast. In his current role, Justin oversees the day-to-day operations of the company, including strategy, implementation and U.S. operations. He is also actively involved in development planning and ensuring that the Swarmcast software and technology platform continues to define the leading edge of Internet content delivery. Justin is the original inventor or multi-source streaming and “swarming” data transfer which breaks large files into small pieces to quickly exchange them over the Internet. He started programming at age 6 and was working at university level computer science programs by the time he was 15. Justin attended the University of Minnesota where he studied Computer Science and Math and went on to quickly distinguish himself as a software engineer, becoming the principal software architect for a rising Internet OS company before his 21st birthday. Soon thereafter, Justin founded his own company to develop and market his swarming technology. Leon Papkoff, Chairman and CEO, Design Reactor, Inc.: For over a decade and a half, Leon Papkoff has been at the forefront of digital communication solutions, architecting and directing online technology initiatives for some of the world's most well known brands. In the mid-90's, he was an Account Executive for Arch Communications, a leading global provider of end-to-end wireless solutions. Following this, he built digital solutions for Vantive, Silicon Valley Bank, matchmaker.com, and Covad. In 1997, Papkoff founded Design Reactor to service a roster of entertainment clients that included The Walt Disney Company, Twentieth Century Fox, Warner Brothers and ABC. He pioneered a strategy to push Disney Home Video's content online that leveraged its effectiveness as a key sales tool. He designed the automation architecture for ABC.com as well as the development of the online version of the network's popular Who Wants To Be A Millionaire? Papkoff was one of the first in the industry to license games specifically for the Web and designed the global leader board system for Electronic Arts. At Design Reactor, Papkoff plays a critical role in developing strategic and technology initiatives for a client roster that includes Apple Computer, Cisco Systems, AMD, Universal Pictures, Sun Microsystems, and HP. As CEO, he provides senior leadership around new and effective digital solutions that bridge technology and strategic marketing. He taught Web Programming at San Jose State University and holds a degree in Marketing & Management from the University of Oregon. Howard Greenfield is president of Go Associates, a global consulting firm that helps companies bring technology to the marketplace and author of IPTV and Internet Video (Focal Press / Elsevier, April 2007). He is a digital media and business development strategist as well as an accomplished columnist, widely published around the world. Howard has held senior management and consulting positions with Sun Microsystems, Informix Software, British Telecom and Apple Computer. He was the creator and leader of Sun's first Media Lab and completed graduate studies at Stanford University. For the last two decades, Howard has been a successful technology developer, manager, educator and writer. In addition to front-line collaborative development ventures with Xerox PARC, Ericsson and the American Film Institute, he has held leadership roles involving early stage start-up companies and mature corporations, three of which were subsequently acquired by Ariba, IBM and Microsoft. Howard has presented and moderated at conferences throughout Silicon Valley, Europe, and Asia. He has served on government and cultural advisory boards such as the State of California, UK Trade & Invest, CNET and others. He also worked in the Apple Classroom of Tomorrow research and development, and is currently a board member of BlueVoice.org, an Internet media non-profit dedicated to protecting ocean life and habitats.