Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Thursday, June 14th 9:30 AM - 10:45 AM Track II: The Broadband Video Tipping Point: Availability of Vast Content and Portability - Broadband, ITV, Mobile & DTV Video has finally reached into the merger of the entertainment, communications and technology revolution and making itself heard. Call it a Video Tipping Point, a video revolution or simply the next logical step in video to the consumer on all platforms, all the time, but something big is at hand. Video search is becoming the hot button topic and one must ask the question, what are they searching for? As broadband brings video to the consumer on any number of devices, there is no shortage of video content. From the billions of hours of already existing libraries, the daily output of the global news and content providers to the trillions of hours of "personal video," call them v-blogs, Video PodCasts, mobisodes or personal video chat, our universe is past the point of no return. We are now simply codifying the experience, giving it form and coherence. For those who are with us today, welcome to the party, because you will remember this tipping point moment forever. Richard Cardran, Senior Director, Broadband Product Management, TandbergTV Susan Cashen, Vice President, Marketing, Mywaves Corp Dr. Burhan Fatah, CEO, SIVOO Tim Street, Creator/Executive Producer, French Maid TV Colleen Fahey, Senior Vice President of Audience Development, Star Farm Productions Jason Marks, Vice President of Programming & Development, Heavy Networks Brian Gruber, CEO & founder, FORA.tv Ben Bajarin, Analyst/Strategist, Creative Strategies, Moderator Richard Cardran, Senior Director, Broadband Product Management, TandbergTV: Richard Cardran is an inventor, creative director, designer and technology strategist, who was recently recognized in the October 2006 Hollywood Reporter/Producers Guild of America's year-end "Digital 50" outstanding media professionals list. Mr. Cardran has also been featured in Streaming Magazine as one of the "Fifty Most Influential People in Streaming." From a total of eight Emmy nominations, Mr. Cardran has garnered two Emmy Awards for "Outstanding Achievement in Interactive Television" and "Outstanding Achievement in Advanced Media Technology" through his pioneering vision and efforts surrounding the "paradigm shift" in TV broadcasting to new and exciting IP strategies. Mr. Cardran co-founded and recently sold Zetools, Inc. a leading software and services company pioneering both software tools and strategy for broadband IPVOD, iTV, eTV and enterprise media publishing. The acquiring company was TANDBERG Television, part of the Ericsson group, a multinational television technology company. Mr. Cardran originally worked in New York as an ad-agency creative director. He then founded a film production company while producing and directing entertainment and commercials - winning a Clio, Mobius and the International Film and Video Festival's "Outstanding Creative Achievement" Award. Mr. Cardran moved to Los Angeles and founded and sold a successful postproduction facility and finally in 1995, he started Tableau Media, a full service web design firm that later became Zetools, Inc. As a senior consultant to the Museum of Contemporary Art, Mr. Cardran helped to conceive and execute the museums' digital master plan as well as implement leading-edge projects for Microsoft, Intel, AOL, Viacom, Disney, Universal McCann, Real Networks and Panasonic as well as MTV, TV Land, Bloomberg, ABC, HDnet, Capitol Records, IFILM, Comedy Central, and others. Richard is also a published writer and sought-after speaker for events by The American Film Institute, Microsoft, Kagan Research, Streaming Media, Inc. and others. Brian Gruber, founder and CEO, FOR A.tv: Brian Gruber, founder and CEO of FORA.tv, has parlayed his twenty-year experience as a senior marketing executive for major media enterprises to build FORA.tv as the first company to deliver interactive media driven by video content focused on the world's great thinkers, leaders and writers. Recognizing the need to bring people together around the world to engage in discourse, discussions and debates on the world's most interesting political, social and cultural issues, Mr. Gruber has brought together key public forum content partners including C-SPAN; The Cato Institute; the World Affairs Council; Americans for an Informed Democracy; and leading independent bookstores from across America such as San Francisco’s Cody’s, Books Inc., Denver’s Tattered Cover and Washington D.C.’s Politics & Prose. Prior to founding FORA.tv, Mr. Gruber, through his G/media and Principals.com consultancy firms, provided marketing solutions for over 20 domestic and international new media clients such as Comcast, ZDTV, Australia’s Immortal Dimensions, and China Broadband. While serving as vice president of marketing and sales for Charter Communications, Mr. Gruber was responsible for securing over a half billion dollars in annual revenues through his strategic and tactical management of marketing, sales, programming and new product development. In the mid-1990s Mr. Gruber oversaw what Rupert Murdoch called “the most successful cable TV launch in the world,” through brand building for FOXTEL - Australia’s leading cable television service. Mr. Gruber’s has held marketing positions with companies including Sacramento Cable, Heritage Cablevision, Ogilvy & Mather Direct and C-SPAN where he built its affiliate sales and marketing organization, and launching C-SPAN II with the largest subscriber base ever for a cable network at launch. A resident of San Francisco, California, Mr. Gruber received a Master of Arts for Broadcast Management at Pepperdine University, and a Bachelor of Arts at Queens College, City University of New York. Colleen Fahey, Senior Vice President, Audience Development, Star Farm Productions: Colleen oversees audience development for Star Farm Productions, an entertainment company focusing on the intersection of user-generated content online and mainstream media. She oversees research, licensing, promotion, and public relations. Colleen is an expert in promotional marketing and retail communication with a special emphasis on kids and food. She also speaks on global food and lifestyle trends. For the previous three years, as Network Director, Colleen worked with Publicis Worldwide agencies across the globe on promotional and retail communication. Colleen was previously EVP Executive Creative Director at Frankel, a leading promotions firm that’s now part of the Publicis Groupe. Earlier in her career at Frankel, she led the creative team that developed the McDonald’s® Happy Meal® from an occasional promotion into a full-time menu item and international brand icon. Colleen has been a speaker at the Kid Power or Kid Power Latin America every year of this decade. She has spoken at conferences in Singapore, Sao Paulo, Lisbon and Paris. Recently, she presented at the New Orleans Kid Nutrition conference on the subject of making healthier foods more fun for children. Jason Marks recently took a position at Heavy Networks as Vice President of Programming & Development, creating online video for a true veteran of the medium, Heavy.com. This new challenge came after bringing MTV.com into the content era with the groundbreaking video platform, Overdrive. Combining hit-based television programming with viral short form video and by-appointment live events, Jason was the Creative Director behind The Stew, MyVMAs, Laguna Beach: The After Show, My Movie Awards, The Woodies and TRL Behind the Scenes, to name a few. He also oversaw all custom ad creative across the site for clients like, McDonald’s, Nike, Pepsi, Verizon and Saturn. He plans to bring the same internet-television-advertising hybrid to Heavy Networks and to mark a true quality shift in the history of online video. He acquired his digital advertising experience at R/GA, where working as a member of the Core Team, he was responsible for an impressive body of work for the Nike Brand sites, bringing home several Cubes, Pencils, Arrows, and Lions. Jason lives and works in New York City. Susan Cashen, Vice President, Marketing, Mywaves: Susan Cashen is a marketing veteran that has been fortunate enough to work with many of the top brands in the digital entertainment space. She was tapped to launch DVR pioneer TiVo in 1999 and was attracted to mywaves because the company has the potential to transform mobile entertainment as significantly as TiVo altered the television landscape. Susan joined mywaves in December, 2006 and is responsible for its global marketing activities. Prior to joining mywaves, Susan worked as a marketing consultant for SutherlandGold, a firm that specializes in building brand awareness for consumer technology and digital media companies. Prior to joining SutherlandGold, Susan worked at TiVo, Inc.. She started with the marching orders to build TiVo into a consumer brand, driving brand strategy and awareness, as well as managing TiVo’s corporate communications activities. In 2003, Susan assumed responsibility for all TiVo’s outbound marketing functions including customer acquisition and retention, advertising, direct and online marketing, and public relations. Tim Street, Creator/Executive Producer, French Maid TV: As the Creator/Executive Producer of the popular online viral video French Maid TV, Tim Street is no stranger to the Internet. In fact, he has created some very strange and viral websites. CNN referred to Street’s work as “Red Hot”, The Toronto Star said “Prophetic,” Wired News called his first creation, fortheloveofjulie.com, ‘one of the Internet’s creepiest sites… and one of the most convincing hoaxes to hit the Net.” And, the LAPD, the Santa Monica PD and the LA County Sheriff’s offices also had a few things to say about his creation, but to date, Tim has managed to stay out of jail. In addition to pioneering the use of the Internet as a story telling device with original content like fortheloveofjulie.com, My Son Peter, Cassandra’s Site, and icanstilltellyourwifebill.com, Tim has blurred the lines between advertising, marketing, and entertainment on the Internet for studios and networks – as well as with creations for ABC, Game Show Network, Paramount, and Twentieth Century Fox. As Founder and President of a Pasadena-based production company, The Spark Factory, Tim has Executive Produced such traditional TV shows as Elvira’s “Raise the Dead,” Betty White’s “Twelve Games of Christmas,” “Match Game Blank-A-Thon,” “Gong Show’s 25th Gong-a-versary,” “25th Anniversary of ‘Family Feud’,” and Spike TV’s Hot Buttered Movie Special, hosted by Jennifer Garner. In addition to television shows, Tim is an award-winning short form director, having written, directed, and produced hundreds of promos, commercials, and interstitial programs for cable and network television. Tim also served as one of the producers on two Nickelodeon shows, “What Would You Do?” and “All That.” Dr. Burhan Fatah is the founder, president and CEO of SIVOO. A physicist with keen business discipline, Dr. Fatah has led SIVOO to become one of the leaders in the Internet television market for multicultural on-demand entertainment. Prior to founding SIVOO in 2000, Dr. Fatah was one of the most sought-after consultants in e-mail and Internet technologies to many Fortune 500 companies. Dr. Fatah founded, and subsequently franchised, one of the first Internet cafes in the country. Previously, while at Unisys, he was on the team that developed the world’s first commercially available open e-mail system. As a physicist, Dr. Fatah has worked under four Nobel Prize winners in physics. While working on his Ph.D. thesis at CERN, in Geneva, Switzerland -- the birth place of the World Wide Web. In fact, Dr. Fatah was among the first one hundred users to test the Web. A noted author, Dr. Fatah has published several research papers and has written a book on Electronic Mail systems. Dr. Fatah holds a master's degree in computer science and a Ph.D. in High Energy Physics from the University of Bucharest. Ben Bajarin, Consumer Technology and Digital Media, Analyst/Strategist, Creative Strategies: For the past five years Ben has researched the global transition from analog to digital in consumer technologies and entertainment media. He has focused on projects and strategies in the emerging markets of the digital home ecosystem and the digital lifestyle, trying to understand how and why consumers will use new digital technologies in their everyday lives. He also spends time doing focused demographic research on the Gen X and Millennial generations and is considered an expert in this area. His research and strategic work spans everything from working and productivity to digital entertainment and media. Ben manages Creative Strategies digital electronics and digital home research center where the impacts of many digital home and digital lifestyle technologies are studied. He also consults with TV and print media extensively, including product and trend reviews in the above areas. Ben also serves on the advisory board of Philips and Toshiba.