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Digital Hollywood, Santa Monica
Thursday, June 14th
2:15 PM - 3:30 PM
Track III:
Personalized Music and Video Experience - Mobile and Broadband - Social Networking: Breakthroughs in Messaging, Music, Video Capabilities & Advertising
Within the world of the Broadband, Social Networks, TV, the Set-Top, Mobile and PVR experience, searching for content, making accessible the content and at the same time, offering an advertising and marketing experience is our challenge. Everything from blogging and Podcasting to Interactive TV is altering the user experience completely. The industry is finding a ready audience with an ever growing demand for better content and a better and a completely personalized experience. With the massive amount of content and technology being thrown at the consumer, navigating through that experience is not only difficult, it can be off-putting. We have entered the world of integrated user experience the post-TiVo generation of consumers and viewers who are watching and listening to new forms of content on new platforms of technology.
Eric Quanstrom, VP Consumer Marketing & Business Development, SightSpeed
Stephen Murray, co-founder, President of Entertainment and Chief Creative Officer for BurnLounge
Scott Fedewa, Executive VP & Executive Producer, LiveNation.com
Adam Zbar, co-founder and CEO, Zannel, Inc.
Michael Papish, CEO, MediaUnbound
Matt Gore, VP of Marketing, Paltalk
Steve Bradbury, VP, Content Strategy & Business Affairs, GoTV Networks, Moderator
Scott Fedewa is Senior Vice President & Executive Producer for Liv e Nation, the worlds largest concert promoter/venue operator. Scott runs the companys Digital Products group, where he is responsible for creative development, strategy, design, and front-end production of the companys web sites, including LiveNation.com, as well as other new media initiatives. A pioneer in interactive entertainment, Scott has been building innovative online entertainment businesses since 1995. He founded the pioneering online music community, Musicosm.com, worked with a variety of venture capital-backed dot-coms during the boom, and helped build interactive businesses for top television clients including Bill O'Reilly, Larry King, Glenn Beck, and DICs Trollz.com. He is also a former investment banker and record label executive. Scotts book on e-commerce entrepreneurship, "Internet Riches", was published by the American Management Association this spring. He wrote the first scholarly legal article predicting the impact of the Internet on the music business in 1994. Scott is a member of both the Recording Academy and the Television Academy, where he serves as a Judge for the Emmy Awards in Interactive Television. He received his B.A. from the University of Michigan and his J.D. from Stanford Law School.
Adam Zbar is CEO of Zannel, a new mobile social entertainment network fou nded by the team that built the largest mobile media platform in the US. Prior to Zannel, Zbar served as a mobile media strategist to Infospace Mobile, Disney MVNO, Moviso, and Flame Ventures. At Infospace and Disney, Zbar led strategic planning for their next generation mobile media applications (music, video, community, and games). Zbar was VP, North American Distribution at WorldRes, where his team managed over a thousand affiliate and strategic online travel partners including Travelocity, Yahoo, AOL, Lodging.com, Verizon, Rand McNally, and Sidestep. Zbar was VP, Business Development & Strategy at <kpe> (now part of Agency.com), securing Mandalay Bay, Warner Home Video, Six Flags, Princess Cruises, and Fox FX as clients. Zbar started his career as a McKinsey Consultant.
Michael Papish, CEO, MediaUnbound: Michael is the President & CEO of MediaUnbound, a music recommendation and personalization technology company based in Cambridge, MA. He co-founded the privately held company in 2000 with two friends from WHRBfm, Harvard's student run radio station. As CEO, Michael leads the company's sales and marketing divisions and helps coordinate the melding of computer engineering and human music analysis which drives MediaUnbound's technology. Michael has spoken on and moderated numerous industry panels and testified in front of the U.S. Copyright Office on issues regarding webcasting and digital music. He serves as the Special Adviser to the Taskforce on Recordkeeping in Noncommercial Webcasting and acts in a pro-bono capacity as policy and technology adviser for WHRB. He graduated from Harvard University with an A.B. in Astrophysics and Philosophy.
Peter Csathy is CEO of SightSpeed and is a digital media veteran. Csathy previo usly served as president and COO of Musicmatch, Inc., where he was responsible for driving the company's distribution and content strategies, managing strategic partnerships, and overseeing the company's business development, sales, legal and finance activities. Yahoo! acquired Musicmatch in 2004. Prior to Musicmatch, Csathy served as COO of eNow, Inc., a subscription-based technology company delivering breaking news and information. Csathy also previously served as a Senior Vice President at Universal Studios and held executive positions at New Line Cinema and Savoy Pictures. In these roles, and among other things, Csathy drove strategic distribution, marketing and technology partnerships, international joint ventures, and acquisitions. Csathy received his J.D. from the Harvard Law School, and his B.A., summa cum laude, in political science from the University of Minnesota.
Matt Gore, VP of Marketing, Paltalk: Matt serves as Paltalks VP of Marketing, overseeing the companys consumer and B2B products with a focus on acquisition, retention and branding. Prior to joining Paltalk, Matt has had a diverse career in media and marketing including positions at Sony Electronics, Net2Phone and start-ups Worldspy.com and Cortiva Institute. At Sony Electronics, Matt oversaw Interactive marketing including the launch of their first e-commerce venture in 1997. After Sony, Matt held several marketing management positions including Marketing Director at Worldspy.com, a free ISP eventually acquired by Juno/Netzero in 2000, Senior Director of Marketing at Net2Phone, Inc. and VP of Marketing as well as a member of the Management Team at Cortiva Institute. Matt holds a BA in political science and a communications concentration from Binghamton University as well as a MS degree in Sports Marketing from Indiana University.
Steve Bradbury, Vice President, Business Development, GoTV Net work: Steve brings over a decade of entertainment convergence experience to his role at GoTV Networks, focusing on the burgeoning made-for-mobile, video-on-demand space. GoTV provides news, sports, music, entertainment, and other essential content customized specifically for cell phone users. Prior to GoTV, Steve was President of Marketing By Design where he was responsible for the interactive division of the Improv Comedy Clubs, Showbiz Scoop for Columbia TriStar Interactive, the eSportsworld executive conference, a $20 million McDonalds/Coca-Cola tie-in for Santa Claus: The Movie and the Openwave/IBM mobile entertainment summit. For the last six years, he has led the Hollywood & Digital program at UCLA Extension. Steves corporate experience includes VP Marketing of MGM Worldwide Television and Director, Creative Services at Universal/MCA TV.
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