Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Monday, June 11th Track II. Reinventing Advertising – Transforming Communications, Content and Commerce 3:45 PM – 5:00 PM Session C: Metrics and Analytics around Video, Social Media, P2P and User Generated Media Jay Stockwell, Senior Vice President, Sales, Nielsen BuzzMetrics Andrew Bernstein, President, TNS Media Intelligence/Cymfony Will Hodgman, President & CEO, M:Metrics Larry Gerbrandt, Senior Vice President/General Manager, Nielsen Analytics Yaakov Kimelfeld, Digital Research & Analytics Director, MediaVest Brian Shin, founder and CEO, Visible Measures Corp. Erin Hunter, EVP, comScore, Inc. Mark Ghuneim, CEO, Wiredset, Moderator Andrew Bernstein, President, TNS Media Intelligence/Cymfony: Andrew Bernstein brings 20 years of executive and growth company leadership experience to TNS MI/Cymfony. Prior to TNS MI/Cymfony, Andrew was Managing Partner of HotHouse Venture Partners, an early stage venture capital and consulting organization. He has co-founded and managed three companies in health care and technology, in addition to assisting several others grow and reach profitability. Prior to HotHouse, Andrew was the COO and Executive Vice President of Articulate Systems, a software company specializing in voice and data applications that was acquired by Lernout & Hauspie. Prior to Articulate, Andrew founded and started the international division of a $600 million consumer products company and also worked in investment banking. He has lived and worked in London, Hong Kong, and New York. Andrew received his bachelor's degree from Brown University and an MBA from Harvard University. He currently serves on several for profit and non-profit boards. Erin Hunter, EVP, comScore, Inc.: Erin Hunter spearheads the Media Industry Solutions group at comScore Networks, overseeing the provision comScore’s analytical and consulting solutions for key clients. She is a seasoned industry analyst, with a background in marketing, marketing research, statistical modeling, and media consulting. Prior to joining comScore, Ms. Hunter spent more than eight years at Marketing Management Analytics (formerly Media Marketing Assessment), a media consultancy in Westport, Connecticut where she used MMA’s proprietary regression-based methodology to quantify the return to clients on investment in traditional marketing vehicles. Ms. Hunter had responsibility for engaging and growing relationships with numerous blue chip clients, including Clorox, RadioShack, Procter & Gamble, Nestlé Purina Pet Care, and many others. As Senior Vice President, Ms. Hunter led a landmark effort between MMA, Information Resources, Inc. and Nielsen Media Research to measure the ROI of TV advertising on over 1,000 consumer packaged goods brands. The results of this broad study – titled How Advertising Works 2 - were widely published and utilized within the media industry. Previously, Ms. Hunter contributed to the growth of the Coors and Keystone brands while at Coors Brewing Company in Denver, Colorado. Ms. Hunter began her career with Procter & Gamble where she was responsible for the marketing research of many established brands in the Soap and Household Cleaning sectors. Ms. Hunter earned a BBA in marketing summa cum laude from University of Cincinnati. She speaks frequently at leading industry conferences and events, such as iMedia Summits, Digital Hollywood conferences and the Fantasy Sports trade association conference. Jay Stockwell, Senior Vice President, Sales, Nielsen BuzzMetrics: Jay leads Nielsen BuzzMetrics’ coast-to-coast sales team, bringing to the position a career marked by deep experience in selling technology-enabled marketing services, brand management and new initiative development._From 2004-2006, Jay headed up the sales team at Intelliseek Inc. as Senior Vice President of sales, acquired by BuzzMetrics in 2006, where he was the architect of a transformation of the sales organization which resulted in 115% growth in sales in 2005, positioning the company for acquisition. Prior to Intelliseek, Jay was senior director of sales for Catalina Marketing, where he helped the $450 million firm build its core business and develop new initiatives including leading the beverage alcohol sales effort in the Premium Brands Group. Before joining Catalina, he worked in brand management at Procter & Gamble for Puffs and Pampers and as a ConAgra brand manager for the Banquet and Marie Callendar's franchises. Jay also serves as a Commander in the United States Naval Reserve. After 18 years of service (eight active, 10 in reserves) in the P-3 Orion as a U.S. Naval Flight Officer (submarine tracking and counter narcotics operations), Commander Stockwell is finishing his military career as a Navy Blue and Gold Officer in the Naval Academy Information Program, where he interviews and evaluates prospective Midshipmen for the U.S. Naval Academy from the Orange County, CA, area where he lives. Jay received his master's degree in Business Administration in Marketing from George Washington University's School of Business in Public Management in 1994 while teaching at the United States Naval Academy in his final shore duty assignment in the Navy. He received a bachelor of science degree in Finance from the University of Nebraska in 1986, where he attended on a Navy ROTC (Reserve Officers Training Corps) scholarship. Mark Ghuneim, CEO, Wiredset: Mark Ghuneim launched the online and mobile company Wiredset in 2004 after 16 years with Sony Music USA, where he was most recently Senior Vice President for Online Services. In that role, he created and implemented online marketing campaigns and was responsible for Sony Music's online sales. As Senior Vice President of Online & Emerging Technologies for Sony's Columbia Records Group, Ghuneim was instrumental in the careers of artists such as Destiny's Child, Jeff Buckley, Bruce Springsteen, Bob Dylan and Billy Joel. Ghuneim has pioneered innovations in new media as the music industry has evolved during the past three decades. Before joining Sony, Ghuneim was Director of Press and Video Promotion for the legendary independent label Beggars Banquet Records. In the nascent days of music video, he was program director and production manager at the New York City video night club Private Eyes. Ghuneim has moderated numerous panels at industry gatherings and guest lectured at universities in Los Angeles and New York. He has worked as as a mentor with New York University's Leonard N. Stern School of Business. Ghuneim photographs have appeared in publications such as New Musical Express, the British music weekly. Larry Gerbrandt is general manager and SVP of Nielsen Analytics, a new division of The Nielsen Company, headquartered in Los Angeles. Larry is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesizes top level research from the many Nielsen Company divisions, including Nielsen Entertainment, Nielsen Media Research, Claritas, SRDS and Scarborough. His focus is on the convergence of content delivery and consumer media technology and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game and mobile entertainment. Prior to joining Nielsen, Larry served in various analytical, editorial and management roles during his twenty year tenure at Kagan World Media, most recently as Chief Operating Officer and also led the media & entertainment practice at AlixPartners LLC. Larry graduated from Regis University with a BA in business administration. He has authored numerous newsletters and special reports, and is a regular speaker at industry conferences including CTAM, NATPE, NCTA, BCFM, CES, NAB, MIP and MIPCOM. Larry has been quoted in publications as diverse as The Financial Times, Investors Business Daily, Advertising Age, Hollywood Reporter and The New York Times. Brian Shin is the Founder and CEO of Visible Measures Corp, a pioneer in the emerging field of Video Experience Measurement. Previously, Brian co-founded software companies Creative Aspects (acquired by Medsite, Inc., now WebMD) and The Cambridge Intelligence Agency (acquired by MSGi). Brian was also part of the early team at Allaire Corp., which went public in 1999 and was subsequently acquired by Macromedia for $310 million. Brian holds a bachelor's degree from Tufts University and an MBA from the MIT Sloan School of Management. Yaakov Kimelfeld, VP Digital Research and Analytics Director, MediaVest, heads a division that focuses on innovative research methods and delivers new breed of analytics to help clients such as Coca Cola, P&G, and Continental, achieve their marketing objectives more effectively in the changing media world. Prior to joining MediaVest, Yaakov lead both research and analytics practices for Mediacom’s digital marketing branch, Beyond Interactive, where he oversaw creation of a state-of-the art digital campaign analysis and optimization system that was crucial for sustained profitable growth of companies such as Cheaptickets.com and Western Union’s online branch, WesternUnion.com. Prior to that, Yaakov played a central role in establishing analytics department at Agency.com (an Omnicom company). Yaakov is an expert in mass communications and digital media research, consumer behavior analysis, cognitive psychology, statistical analysis, data mining and marketing mix modeling. He holds a Ph.D. in Communication Sciences from the University of Connecticut.