Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, Santa Monica Monday, June 11th Track IV. Mobile TV and Video – Establishing the Next Content Platform 2:30 PM – 3:30 PM Session B: Mobile Film & TV – Content, Advertising & Technology - Platforms to Make the System Go To fully appreciate and understand the parameters and momentum behind the move to broadband and video on mobile platforms, having a grasp of the technology and devices which drives the system and define how the consumer will be able to experience mobile video, film and TV. In this session, we bring together a group of knowledgeable executives in the mobile technology, content and advertising space, all members of companies who are playing a formative role in the evolution of the mobile broadband universe. The explosion of content on mobile is simply a reflection of how great the enabling technologies and the networks are and there is no question that with the advancements being made on all fronts, the ability for the consumer to appreciate and experience high quality mobile is not in question. Jack Hallahan, Vice President of Advertising and Brand Partnerships, MobiTV Raja Khanna, co-founder and Chief Creative Officer, QuickPlay Media Inc. Kees Joosse, Senior Director of Business Development, Personal Entertainment Solutions, NXP Semiconductors Levi Shapiro, Sr. Director for Mobile Content, Telephia Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator Raja Khanna: co-founder and Chief Creative Officer, QuickPlay Media Inc.: Raja Khanna is responsible for all aspects of the company’s global product and marketing strategies. As a veteran of the interactive digital media industry Khanna brings focus to QuickPlay's strategies around content, usability and product merchandising. As an active community member Khanna currently sits on the Board of the National Screen Institute, the Program Advisory Boards of the new media programs at Sheridan College and George Brown and the Advisory Boards of Innoversity, ICE, NATPE Mobile++ and the NextMedia Festival. Previously, Khanna founded Snap Media Corp., Canada’s top interactive digitial media company. During his tenure there, he was named Producer of the Year at the Canadian New Media Awards, as well as winning the Best Interactive and Most Popular Interactive Project Gemini awards for Degrassi.tv. Khanna holds his degree in law from Osgoode Hall Law School and his Genetics and Philosophy Bachelors, with high honours, from the University of Toronto. Jack Hallahan, Vice President of Advertising and Brand Partnerships for MobiTV” Jack brings to MobiTV twenty years marketing insight, offering senior level brand development expertise. Mixing traditional and new media experience in website development, advertising and integrated marketing, Jack has helped build brands including TiVo, Apple, Mattel, CNNSI, and Chevron. As Vice President, Advertising and Brand Partnerships for MobiTV, he is focused on creating a diverse client portfolio in Retail, Consumer Goods, Automotive, and Entertainment. Prior experience as Managing Director Wirestone and Vice President at AKQA Advertising includes multi-channel marketing for Visa USA, LucasArts, Macy's, Nike, and Williams-Sonoma. Jack developed his advertising sales career in New York helping launch Men's Health Magazine after managing Fortune 500 clients for Sports Illustrated. Advertising, media and marketing strategy form the foundation of his agency experience at Chiat/Day and Young & Rubicam, where he began his career on Madison Avenue after graduating from Villanova University. Jack lives in Orinda, California, with his wife Lisa and their three children. Kees Joosse, Senior Director of Business Development, Personal Entertainment Solutions, NXP Semiconductors has offered to take Rutton’s place on this panel. Kees Joosse started his career with Philips in 1983 at Philips Research in Eindhoven. He was active in the domain of integrated radio receivers for consumer broadcast application (AM/FM). He joined Philips Semiconductors in 1990 where he held a number of positions in quality & reliability for Consumer Systems ICs and later product management. He was involved with audio, radio and power management products. His current function is Business Development manager for Personal Entertainment Solutions at NXP Semiconductors. In that role he has been responsible for activities which include: TV-in-Mobile, GPS, Mobile Display Enhancement algorithms. Kees is married, has 5 children. Extraprofessional interests are playing classical organ, recording classical music and motorbike riding (Ducati) Levi Shapiro is the Sr. Director of Audience Metrics for Telephia. In this role, Mr. Shapiro has created partnerships and products for leading movie studios, television networks, game publishers, record labels and advertising agencies. He has also developed innovative new products, including the industry's first-ever Mobile Video Report. Mr. Shapiro is a veteran speaker, having presented at high level wireless industry conferences, including CTIA, NAB, NAPTE, IIR, Informa, IQPC, iHollywood, Terrapin and other industry forums. Previously, Mr. Shapiro served as CEO of two mobile video companies, Two Minute Television and Snack Mobile. Two Minute Television created short-form TV series with episodes averaging 4 million broadcast and cable TV viewers, carriage on 110 major websites and distribution on wireless carriers in North America, Asia and Europe. Snack Mobile developed software enabling a completely new category of mobile media— combining casual mobile gaming with live-action video. Prior to that, Mr. Shapiro helped re-launch a multi-million euro line of online digital services for IBM in Europe, growing revenue in a previously flat segment. Mr. Shapiro is completely fluent in Japanese and Italian and spent the early part of his career in Tokyo and Beijing, with Toyota Motor Corporation. Mr. Shapiro is an Editor at Video Age Magazine where he covers the business of film and television. His education includes Tulane (BA), Cornell (MA) and MIT (MBA). Richard Doherty is a co-founder and Director of The Envisioneering Group; a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.