Click on the Video Below and Sample a Session from the last Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood at NXTcomm Monday, June 18th 3:00 PM - 4:30 PM Session B: IPTV, Broadband and Mobile Commerce - Advertising & Monetizing Options and Relationships Monetizing the technology. Understanding the opportunities that the technologies make possible is the process that must be addressed, experimented with and better understood. As hundreds of millions of consumers nationally come to rely on the full set of communication options – from Broadband, IPTV to mobile as their daily lifeline to the world, the value of the communication system as a commercial vehicle will ebb and flow in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. Much as the cable industry evolved into an expanded relationship with partners, the broadband, IPTV and mobile industries are entering and experimenting in a new world of revenue considerations. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Arlene Adams, CEO, Valista Ed Elkin, Senior Manager, Alcatel-Lucent Ranjan Mishra, Senior Partner, Oliver Wyman Andrew McKay, Senior Vice President of Products, GCi Scott Sleek, Director, Broadband Advisory Services, Pike & Fischer, a BNA company Jack Philbin, President, Vibes Media Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator Jonathan Hurd, Director, Altman Vilandrie & Company: Jonathan Hurd joined Altman Vilandrie & Company in 2006. He has more than 20 years of consulting and industry experience in communications, media and related technology sectors. Jonathan’s primary areas of expertise include business and marketing strategy, new business creation and launch, integrated consumer and business services, and customer and sales channel segmentation and targeting. Jonathan’s experience in the IPTV realm includes customer targeting, partner evaluation, demand modeling, and business case development. With unique insight into competitive trends and consumer perceptions about content and communications services, Jonathan works with clients to develop differentiated video strategies. Jonathan’s extensive marketing background enables him to recommend product and marketing strategies that resonate with target audiences as IP-delivered video moves towards broad adoption. Prior to joining Altman Vilandrie & Company, Jonathan was a Vice President with ADVENTIS. Before that, he was a Partner in the Communication, Information and Entertainment practice of Mercer Management Consulting. Jonathan has also served as Vice President of Marketing for a computer peripherals manufacturer, and has held marketing and strategic planning positions at Lotus Development Corporation. In addition, he has served as a software development product manager in industries including financial services, computer peripherals, video game development and management consulting. Jonathan earned a B.S. in Computer Science and Engineering from M.I.T., and an M.B.A. from Harvard Business School. Edmund (Ed) Elkin, Director, Marketing and Strategy, Convergence Business Group, Alcatel-Lucent: As Director, Marketing and Strategy, of Alcatel-Lucent&Mac226;s Convergence Business Group, Ed is responsible for marketing the convergence portfolio within the North American Region. During his 16 year career with Alcatel-Lucent, Lucent, AT&T, he has held a wide range of positions. Ed's telecommunication service began with AT&T Communications, culminating in the FCC's Illinois Number Portability Field Trial. Next, he moved to Lucent as a Systems Engineer for the 5ESS&Mac250; switch, where he supported North American Service Providers' entrée into Next Generation Services. He transferred into Sales, where he contributed to the early success of the IP Multimedia Subsystem (IMS). Currently, his interests focus upon Mobile Video, Advertising & Content, and IMS subscriber services. Edmund holds a B.S.E.E. in Electrical Engineering from the U.S. Naval Academy, having served 7 years as a U.S. Naval Officer, and a M.S.E.E. from Rutgers, the State University of New Jersey. He is based in Alcatel-Lucent&Mac226;s Naperville, Illinois facility. Arlene Adams is Chief Executive Officer at Valista. She has over 13 years experience in the technology industry working in both small and large enterprises. She has a strong track record in delivering fast growth and shareholder value. Before her appointment as CEO, Arlene was Vice President of International Sales at Valista. Before joining Valista, Arlene held a UK board position at industry giant, Sun Microsystems and was interim Managing Director in a consultancy capacity with a mobile banking startup where she developed a global strategy and business model to enable international expansion. While at Sun, Arlene managed a $1 billion business and delivered growth in excess of 20%. During her 8 year tenure there, she also managed the retail finance district where she grew revenues by over 40% in 18 months. Prior to Sun Microsystems, Arlene spent 4 years at IBM in senior sales management positions. Arlene has a first class honors degree in business and human resource management from Stirling University in Scotland. She holds a Diploma from the Institute of Personnel and Development. Andrew McKay, Senior Vice President of Products, GCI: Andrew brings to GetConnected over 20 years experience in executive, sales, and engineering positions in the software industry. Before joining GetConnected, he was at Fast Search & Transfer as Vice President of various departments, most of which he created from inception: Product Marketing, U.S. and European Sales, global Technical Sales, and FAST University. Previous to FAST Andrew was CTO of Praedictus Corporation, a real-time process control company, managing all technical operations and product direction; and Chief Technical Evangelist at Hummingbird Communications, directing the North American Sales Engineering organization for ETL and Business Intelligence products. Other positions included CTO, Leonard's Logic, an ETL company; Senior Technical Evangelist and Senior Architect for the Systems Management Products Division at Sybase; and Senior Engineer and Founding Partner of Deft Software Incorporated, a CASE tool company. He also successfully ran his own independent consulting firm. Leonard's Logic, Deft, and the consulting firm were all sold to larger concerns; McKay was a principal player in each deal. Andrew specializes in high-performance, real-time search and statistical analysis; user interface analysis and design; and data warehousing, OLAP, business intelligence and relational technologies. He has published numerous articles and whitepapers in all of these fields. Scott Sleek is the Director of Pike & Fischer's Broadband Advisory Services, where he oversees the development of all Research Reports & Briefs and manages the Trackers & Projections database. Scott regularly tracks competition between cable operators and telephone companies for voice, video and data customers, and follows trends in the adoption of broadband services and in emerging applications. He has investigated and provided projections on such emerging consumer services as mobile multimedia, video on demand, fiber-to-the-home, and Voice over Internet Protocol. Scott has more than 20 years of experience as a writer, editor and researcher. Jack Philbin, President of Vibes Media, is a mobile marketing pioneer and can provide expert insight on how mobile is revolutionizing advertising, marketing, and connecting brands with consumers. For years, brands have tried reaching consumers through one-way media, such as TV and radio, never knowing if the message was reaching the right target - or if consumers were paying attention and retaining the information. Mobile technology is revolutionizing broadcast, by allowing brands to target the right audience and interact in meaningful and interactive two-way conversations. The future of advertising is all about interaction. Jack can speak to how mobile technology can be used to add "consumer-brand interaction" to traditional forms of broadcast media, thus revolutionizing Television and Radio advertising. Ranjan Mishra is a director in the Communications, Media, & Technology practice at Oliver Wyman (formerly Mercer Management Consulting). He primarily focuses on the wireless and convergence sectors. He has worked extensively with senior telecom industry executives is established wireless carriers and new entrants such as MVNOs and ASPs. He is known for pioneering work in market-level strategy, reinventing business design for wireless players (including MVNO strategy development), and helping clients achieve higher productivity from their capital assets. His assignments have included the following: Developed new intellectual capital on converged communication services. Leading efforts at several major media companies (within the Fortune 100) to develop their wireless and convergence strategy and associated business models and cases. Developed new intellectual capital on capital optimization called “Market Level Strategy” to improve the capital efficiency of communication service providers. This involves innovative and rigorous statistical and quantitative analyses to identify capital efficiency improvement opportunities by markets and assets. Helped a major national wireless carrier in redefining its distribution strategy. Provided strategic and analytic support for transforming their handset supply chain model. Led a project team at major wireless carrier to define a new strategic framework and detailed “handset demand planning” model to optimize investments in handsets and distribution across channels. Developed a detailed business case for nationwide rollout of WiMAX 16e network, focused exclusively on supporting MVNOs. Lead coordinator for the Consumer Sales group in the „clean room‰ for merger planning between two national wireless carriers. Led and supported many MVNO initiatives both in the U.S. and abroad (Western Europe, Latin America, Asia-Pacific). Conducted a global opportunity assessment of an MVNO opportunity across 46 leading wireless countries for a major U.S. media company. Prior to joining Oliver Wyman, Mishra played a leadership role in the global wireless practices of A. T. Kearney and ADVENTIS. Before entering consulting, he worked as a senior advisor in the Strategy Development group at TELUS Corporation in Canada. Mishra is also a prolific speaker at wireless trade shows and has published articles and white papers in the wireless market. He has conducted several workshops and seminars on key wireless issues such as MVNOs, VoIP, and mobile content. Mishra holds B.S. and M.S. degrees in physics and an MBA degree. He is fluent in Hindi and English and has intermediate knowledge of Sanskrit.