Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, October 30th 10:45 AM - Noon Track II: Mobile & Broadband Music: New Platforms + New Technology + More Music + Dynamic Marketplace The music industry, the mobile community and the broadband universe have now become near perfect if not reluctant partners. We got an inkling of what was coming twenty years ago when the Walkman changed the way people listened to music, but we didn’t understand just how it would emerge until a couple of hundred million wirelessly connected handheld devices got sold to the consumer in one year. That is a whole other story. As a result of the mobile explosion on top of the fully realized broadband base, music and the consumer experience is continually evolving. With music as ringtone, mobile device as retail provider, mobile device as radio player, mobile device as music library and broadband-home connection as the backbone, the consumer is now fully immersed in a music experience. In this session we will not only address the question of device as a musical provider, we will address the issue of revenue generation in that process. With the industry experts in the session representing all sides of the mobile revenue question, it is bound to be informative. Ken Hertz, Entertainment Attorney, Senior Partner, Goldring Hertz & Lichtenstein LLP Daren Tsui, CEO, mSpot Scott Campbell, VP Business Development, Digital Media, Arbinet-thexchange Livia Tortella, Sr. VP, Marketing and Artist Development, Atlantic Records Reid Genauer, VP, Consumer Marketing, eMusic Aaron Grosky, President, Control Room Ted Cohen, Managing Partner, TAG Strategic, Moderator Kenneth Hertz, Senior Partner, Goldring, Hertz & Lichtenstein: Hertz, managing partner in the Beverly Hills law firm of Goldring, Hertz and Lichtenstein LLP, specializes in representing talent in the entertainment industries. The firm’s clients include Will Smith, Destiny’s Child, Beyonce Knowles, Christina Aguilera, No Doubt, Hillary Duff and Alanis Morissette. Prior to joining the firm, Hertz was vice president, music -- business and legal affairs -- for The Walt Disney Company. Hertz is also a principal in Membrain, an entertainment marketing strategy consulting firm that consults a number of firms engaged in businesses operating in the entertainment content, technology and marketing industries (including Hasbro, Alliance Entertainment, BMG and The Estate of Elvis Presley, Def Jam and Paul Frank Industries). Hertz is a frequent speaker on the subjects of entertainment, convergence and technology, and has been an instructor at UCLA’s Anderson Graduate School of Management. Hertz is also active in various causes and in December 2002 he, and his partner Fred Goldring, received the ACLU’s Bill of Rights Award for their extraordinary commitment to social justice. Aaron Grosky, President, Control Room: As President of Control Room, Aaron Grosky refines the company’s long-term strategic vision, identifies the company’s overall music programming, production and distribution strategies, and serves as primary liaison with key content distributors including MSN, MediaFlo, and MyNetwork TV, as well as artist management and labels. Previously, as Executive Vice President of Music Programming and Production for Control Room, Grosky identified and executed the company’s long-term programming strategy and led all Control Room productions. Leveraging long-standing relationships with artists, managers and labels, Grosky identified key opportunities with the world’s leading artists, negotiated deal terms with management and labels to maximize the offering for a variety of distribution partners, and oversaw all aspects of production to ensure the highest quality end product for both artists and distribution partners. In addition to his role at Control Room, Grosky was tapped to serve as Global Producer of Talent and Programming for Live Earth, responsible for securing 150 top artists and creating the programming strategy for the nine stages around the world during the 24-hour broadcast across television, broadband, radio and wireless networks. Prior to his role at Control Room and Live Earth, Grosky spent 10 years in the music and technology industries. He served as the head of Artist, Label Relations and Programming for Virgin Digital, where he helped define a programming voice, secure artist and label relationships, and implement systems for the digital music service in the US and Europe. Previously, Grosky founded Shift, Inc, a media encoding and entertainment networking services company, and held senior positions at RioPort where he oversaw client acquisitions, and Almo Sounds where he managed digital initiatives. Grosky started his career as a regional sales and marketing rep for Geffen Records in Boston. Ted Cohen, Managing Partner, TAG Strategic, Moderator: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program. Reid Genauer, VP, Consumer Marketing, eMusic: As VP, Consumer Marketing for eMusic, Reid Genauer brings a unique combination of experience as a brand manager and professional musician to his role. Genauer oversaw the recent re-positioning of the eMusic brand as the #1 Site For Independent Music via a 10-week campaign including national cable television and print advertising, wild posting and grass roots marketing efforts. His duties include managing eMusic's advertising agency, strategic and creative development, and media placement. Prior to joining eMusic, Genauer worked as a Brand Manager at Snapple and Timberland. He has also been a professional musician for over a decade. Genauer started his career in the music industry as lead singer and songwriter for the popular cult band Strangefolk and currently fronts Assembly of Dust, with whom he recently performed at Carnegie Hall. He holds an MBA from Cornell's Johnson Graduate School of Management. Daren Tsui is the CEO and co-founder of mSpot, a pioneer in mobile multimedia entertainment. Tsui founded the company in 2004 with the goal of helping movie studios, music labels and media corporations produce and deliver exciting, high-quality audio and video programming for mobile phones. Since its introduction to the market, mSpot has launched four services ranging from radio, music, sports and was the first mobile entertainment service to stream full-length feature films to mobile phones. Prior to founding mSpot, Daren was the vice president of business development at Enpocket, a global mobile media company providing integrated entertainment and marketing services.