Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, October 30th 9:00 AM - 10:15 AM Track III: Television 2.0: Cable, Telco, Satellite, Broadband & Mobile Redefine the Future of Entertainment and Communications The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 2.0 has now arrived and it includes cable – with all of its integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 2.0 has just begun. There will be no immediate winner, and there will probably never be a winner take all. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Ryan O’Hara, President, TV Guide Network Rishi Malhotra, Vice President, HBO On Demand and Multi-Platform Marketing Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business Services Bruce Gersh, Senior Vice President, Business Development, ABC Entertainment & ABC Studios Peter O. Price, President and CEO, The National Academy of Television Arts & Sciences Aditya Kishore, Senior Analyst, Heavy Reading Shahid Khan, Partner, Interactive Broadband Consulting, LLC, Moderator Bruce Gersh, Senior Vice President, Business Development, ABC Entertainment & ABC Studios: As Senior Vice President, Business Development, for ABC Entertainment and ABC Studios, Bruce Gersh has responsibility for all traditional and digital media business development programs across ABC Daytime, ABC Primetime and ABC Studios. Mr. Gersh was named to this position in April 2004. Mr. Gersh is charged with the development and management of new business initiatives including, merchandise licensing, book publishing, music soundtracks, home video, e-commerce, and product placement for such ABC programming as the hit primetime series "Lost," "Desperate Housewives," "Grey's Anatomy" and "Ugly Betty," which have spawned successful product lines ranging from DVDs and music soundtracks to apparel and computer video games. As part of the Disney-ABC Television Group's Digital Media team, he also manages ABC Entertainment's digital media efforts, including web-based, mobile; and broadband platforms. In 2006, Mr. Gersh and the ABC.com team received an Interactive Television Emmy Award for Outstanding Achievement for Enhanced or Interactive Programming: New Delivery Platforms for the website's Full Episode Streaming Broadband Player which features ad-supported, full-length episodes of four ABC primetime series online at www.ABC.com. Marking the first time a broadcast network made multiple series available for viewing online, free of charge to consumers when it launched in May 2006, ABC.com's broadband player continues to evolve and innovate in order to bring the highest quality viewing experience available to ABC's online users. More recently, he was instrumental in the development and launch of ABC Mobile, a newly-created linear mobile channel. Currently available to Sprint wireless customers, ABC Mobile features a variety of popular full-length and short-form news and entertainment content, including full-length episodes of “Desperate Housewives,” “Grey's Anatomy,” “Lost” and “Ugly Betty” as well as ABC News, “Good Morning America,” “World News Tonight,” “Nightline,” “This Week” and other ABC News Specials. Since joining ABC in 2000, Mr. Gersh has been involved in several groundbreaking business development initiatives for the online and traditional business units of the Network. Mr. Gersh developed the nation's first "premium-rate" Short Messaging Service campaign for ABC Daytime. Mr. Gersh also devised and manages, "Shop the Soaps" on ABC Daytime, which is considered to be the first fully integrated cross-media shopping program on network television and now has expanded across dayparts to include primetime products at ABC.com. Additionally, Mr. Gersh played an integral role in development of the recently announced "Lost Diaries," an upcoming original, short-form extension of "Lost" for wireless and broadband platforms. Before joining ABC, Mr. Gersh was a business development consultant for NBC Enterprises, where he identified and created new revenue generating programs. Mr. Gersh was instrumental in the creation and expansion of the NBC direct response business, which was measured as revolutionary in the network television world. He began his career at Arthur Andersen, and was named by the Hollywood Reporter in their Next Generation issue as one of the young executives poised to become an industry leader. Mr. Gersh holds a degree in Accounting Theory and Practice from California State University, Northridge. He resides in Los Angeles with his wife, Sharon, and their three children, Casey, Nicki and Hailey. Steven Abraham, Global Leader Media & Entertainment, IBM Global Business Services: Steven Abraham has worldwide responsibility for IBM’s global business services in the media and entertainment industry, the management consulting, systems integration and application systems outsourcing arm of IBM. Under his leadership the M&E business has grown to encompass many segments, including filmed entertainment, television, media networks (cable, satellite, internet-based, broadcast), music, publishing (newspaper, book, magazine, internet-based), consumer products, information providers, advertising, theme parks and sports. The business has significant operations throughout North and South America, Europe, the Middle East, and Asia Pacific. Before IBM he held increasing levels of responsibility for a similar practice in Pricewaterhouse Coopers Consulting, joining in 1981 and becoming a partner in 1988. With the acquisition of PwCC by IBM in late 2002 he was named global leader of M&E for GBS. His primary role has been building and operating the business, but he has been directly involved in many deals and projects for clients around the world, including Sony, Disney, AT&T, DreamWorks, NBC Universal, Time Warner, Newscorp, EMI, Viacom, Washington Post, D&B, BBC, NTT, Qwest, Sprint, Echostar, Canal +, Zee TV, Cox and Comcast. Ryan O’Hara is President of TV Guide Network, an entertainment network with original and acquired TV programming distributed in more than 84 million homes with 2006 revenues of $129 million. O’Hara is charged with managing TV Guide Network’s strategy and growth and overseeing all aspects of the business, including programming, marketing, publicity, advertising sales, operations, business affairs and finance. O’Hara also oversees TV Guide Network’s broadband and video-on-demand businesses, which produce and distribute video entertainment programming through leading partners on the Internet and on digital cable. Previously, O’Hara served as President of TVG, Gemstar-TV Guide’s horseracing television network and web business. During his tenure, he was responsible for the overall business operations and the P & L. During that time, revenues grew from $39 million to $52 million and distribution grew 26%. He also managed TVG’s rights activities with track and on-line partners and coordinated with the company’s affiliate sales group to secure long-term carriage deals. O’Hara has also served as Senior Vice President of Business Development and Strategic Planning for Gemstar-TV Guide. In that role, he was responsible for corporate strategy and deal making across numerous media segments including publishing, cable and satellite, and consumer electronics. Prior to joining Gemstar-TV Guide, O’Hara was Director of Interactive TV Strategy for BSkyB, based in London. While at the Sky UK satellite platform, he focused on creating interactive content that differentiated the platform from cable and Internet competitors. Before BSkyB, he worked for Fox Cable Networks and Fox/Liberty Networks. As Director of Business Development, he helped launch the Regional Sports Report on 17 Fox Sports Nets. He also worked on rights acquisitions with NASCAR, ACC Basketball, Major League Baseball and regional sports buys that aired on FSN, FX, Speedvision and Fox Sports. Prior to joining News Corp/Fox, O’Hara worked as an entertainment management consultant with PricewaterhouseCoopers and in brand management at Nestle USA. Mr. O’Hara is also involved in a few organizations. In the media arena, he serves on the Board of Directors of the Hollywood & Radio Television Society and is a member of the Paley Center of Media. He is also on the Board of Directors of the Los Angeles Young Presidents Organization. He holds a Bachelor of Arts degree in Economics from Stanford University and a Masters of Business Administration from the Harvard Business School. Rishi Malhotra: Vice President, HBO On Demand and Advanced Platform Marketing: Rishi Malhotra is Vice President of HBO On Demand and Advanced Platform Marketing for Home Box Office, Inc.: He is responsible for overseeing product management, marketing strategy, and enhanced content development for HBO On Demand/Cinemax On Demand, Promotional Broadband, and iTV initiatives. He joined in 2004. During his tenure at HBO, he has been responsible for driving multi-platform content development, launching new SVOD and HD product offerings, and developing cross-platform marketing strategies. Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. in their Digital Media and Online practice. In 2002, he founded Boogie Entertainment, Inc., a music consultancy specializing in aligning established brands with multi-touchpoint music services and developing original sonic brand strategy. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express. Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events like CES, NCTA, and Digital Hollywood. Peter O. Price was named President and CEO of The National Academy of Television Arts & Sciences in February, 2002. In a short time, he has expanded the role of the National Television Academy as a professional service organization dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational and technical achievements within the television industry. Under his leadership, the Academy recently created a new Emmy Award for video content on new delivery platforms, including the Internet, mobile phones, iPods, PDAs and similar devices. This award was first presented at the 33rd Annual Daytime Emmy Awards in April 2006 to Live 8 on AOL, and subsequently in 2006 for Sports, News & Documentary, Business & Financial Reporting, Technology & Engineering and Community & Public Service. Price also spearheaded the development of the Business & Financial Reporting Emmy Awards. He expanded the Technology & Engineering Emmy Awards, one of the Academy’s oldest ceremonies honoring patent holders of television technology, to also recognize the technical applications of patented technology via the Advanced Media Technology Awards. As a result, the Microsoft’s XBOX Live received an Emmy Award. His efforts to recognize U.S. Spanish language programming led to an historic ceremony in 2005, honoring national Spanish language broadcasters. This year, that awards ceremony, Leaders of Spanish Language Television will be held in New York City. In 2005 he played a key role in the Academy’s establishment of the first Management Hall of Fame. Price also was instrumental in the formation of programs for the National Academy of Television Arts and Sciences Foundation, which fosters the next generation of broadcast journalists through National Student Television, a high school curriculum and the National Student Television Awards of Excellence. Price recruited long-time ABC News’ executive Av Westin, now Executive Director of the Foundation, to develop a program focused on journalism ethics and genuine newsroom decision-making, which has engaged hundreds of high schools nationwide. Prior to joining the National Television Academy, he was President of Television Tonight, a venture between the major television networks and movie chains, and President of "Television USA," joint venture with The Wall Street Journal. Price first entered the television industry as the Founder and President of Cable Networks, Inc., and was President of Liberty Cable Television from 1990 to 1997. He is active in the media and entertainment industry as a Board Member of RKO Pictures, a member of the Media Center of The Museum of Television & Radio, and a member of the Executive Roundtable of the New York New Media Association. Price began his media career as a summer intern at the Wall Street Journal while attending Princeton University, where he graduated with honors in 1962. He subsequently graduated from Yale Law School, then served as an officer in the United States Air Force before joining New York City government as Counsel To The Taxi Commission. From 1966 to 1970 he held a series of management positions at TIME-LIFE before becoming Director of Corporate Development of TIME Incorporated. He left in 1970 to become President of Media Networks, Inc. (MNI) and after selling the firm to 3M, managed MNI as a subsidiary of the 3M Company until 1986. In 1987 he was named Publisher of The New York Post and, subsequently, President and Publisher of The National Sports Daily. Mr. Price is active in educational and civic affairs. Until recently he was Chairman of the Board of Governors of Eugene Lang College, a Trustee of The New School University, and a member of the Conference of University Board Chairmen. He is Chairman of The Avenue Association and a Trustee of the Colbert Foundation. He has served as an Advisor to the Governments of France and the United States on Telecommunications policy as Chairman of the Video Dial Tone Association in Washington, DC; and as Chairman of the International Chapter of The Young Presidents Organization. Aditya Kishore, Senior Analyst, Heavy Reading: Aditya Kishore has 12 years' experience in consumer media. His coverage areas at Heavy Reading include digital media applications and services, and their distribution over broadband networks. Heavy Reading is the research and consulting division of Light Reading, the world's largest telecommunications news and information organization. Prior to Heavy Reading, Kishore was the Director of Global Media and Entertainment at the Yankee Group. He was responsible for managing digital media research across Yankee Group analyst teams in North America, Europe and Asia. Kishore began his career in television news, then spent three years in advertising working with a range of leading consumer brands, including Nestle, Samsung and McDonald's. He also developed a number of digital video and web projects for various New England broadcast stations and independent producers. This included interactive video projects with the PBS network series, Frontline. Kishore has been quoted in several business and trade publications such as The Wall Street Journal, The New York Times and The Financial Times. He has also spoken at various industry events such as Digital Hollywood, the International Consumer Electronics Show and various Cable Telecommunication Association for Marketing (CTAM) events. Kishore holds a B.A. degree in economics from Delhi University, India and a M.A. degree in media from Emerson College. Shahid Khan, Partner, Interactive Broadband Consulting, LLC: Shahid Khan is responsible for developing and leading major client engagements, particularly in the Content space, and is also responsible for the firm's PR and Thought Leadership. Shahid is a seasoned Business and Operations Strategist with strong technology underpinnings and expertise in the Media & Entertainment, Telecommunications and Information Technology industries. He is an acclaimed thought leader, who has been focused on the Digital Media and eBusiness for the last decade, as well as on how disruptive technologies such as internet, broadband, IP and mobile are impacting the Media Industry. He has spent his career of managing senior level executive relationships and working with clients to diagnose their strategic, operational and technological issues and develop innovative solutions to address them. Over the course of his career, Shahid has served leading Media firms such as Bertelsmann, Sony BMG, Warner Music Group, Thomson, Viacom, RIAA, etc. Prior to joining IBB Consulting, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting) in the Media & Entertainment Industry Practice, responsible for leading BearingPoint’s client relationships and engagements in the Entertainment and Information Services industry segments, and for leading the development of the firm’s Solutions and Thought Leadership in the Digital Content space. Previously, Shahid was a Client Services Partner at IBM Global Services (IGS), where he led the activities of the various arms of IGS focusing on East Coast based Publishing and Entertainment clients. Shahid has also worked at ZEFER, Deloitte Consulting and McGraw Hill, where he participated in and managed Business Strategy, Process Reengineering and IT projects. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers and articles on topics pertinent to the Media & Telecoms Industry. He is a frequent speaker at leading industry conferences, often quoted in industry publications. Shahid serves on the Board of two technology firms in the mobile and enterprise software space, as well as non-profit organizations that focus on literacy and entrepreneurship.