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Digital Hollywood
Tuesday, October 30th
3:50 PM - 5:00 PM
Track III:
The Hollywood Producer - The Real Deal: Reinventing the Strategy, the Platforms and the Revenue Streams
Joel Wright, Vice President, Head of Interactive Media. Paradigm
Paran Johar, EVP of Digital Marketing, Managing Director, MRM Los Angeles
Schuyler M. Moore, Partner, Stroock & Stroock & Lavan LLP
Peter Hoskins, CEO, ManiaTV
Chris Dominguez, President, GetBack Media, Inc.
Jerry Pierce, Member of the Board, Itiva Networks, former Senior Vice President, Technology, Universal Pictures
David Tochterman, Executive Vice President, DigWorks, Moderator
Joel Wright is Vice President of Interactive Media for Paradigm. As the head of th is new department Wright is responsible for working with his clients to develop and package new opportunities for them in the Internet, wireless and emerging technology markets. Paradigm and Wright recently made headlines in the Hollywood Reporter for a deal he was instrumental in making with CBS Innertube to create an original online series titled The Good Life created by and starring Michael Cera (Arrested Development). Wright works with a diverse cross section of buyers in all forms of new media to develop original programming such as Ceras The Good Life. Wright has over twelve years of new media experience dating back to the mid 1990s. He recently spent over four years at Yahoo!, Inc. one of the worlds largest interactive media companies in a variety of leadership roles. While at Yahoo!, Wright leveraged his experience and expertise in media, advertising, online content development, technology and product marketing to build several key categories for the company. His most recent role was running the advertising solutions category for Yahoo! Entertainment and was responsible for over $150 million in annual advertising revenue. Wright was also instrumental in developing key partnerships with Mark Burnett Productions for The Apprentice and The Contender and also managed the relationship with Paramount Domestic Television for their Entertainment Tonight and Insider brands. Prior to that Wright invented Yahoo! AdVision which was awarded Best of the Net by Media Magazine and the prestigious Macromedia Max award. Prior to Paradigm Wright raised over $2 million in private equity to found SlingShot Media. SlingShot was a boutique agency focused on assisting content creators, talent and original programming development for exclusive distribution in the interactive marketplace.
Paran Johar is the Executive Vice President of Digital Marketing for North America and Managing Director of MRM's Los Angeles office. Paran's responsibilities include overseeing all operations of the LA office including account management, business development, creative project management, human resources, finance, and technology. In addition, Paran is responsible for all digital marketing in North America including online media, search marketing, and mobile marketing. Previously General Manager of the Los Angeles Office for Tribal DDB for almost six years, Mr. Johar oversaw all agency operations and management, as well as provided strategic direction on all online marketing and website development initiatives. Coupled with his local responsibilities, Mr. Johar was responsible for all online media , SEM, SEO, and worked on M&A throughout Tribal DDB North America. Under his leadership, the Los Angeles office grew from $0 to over $80MM in annual billings, with upwards 50 employees and won numerous awards including a London International Advertising Award, Adweek's Interactive Agency of the Year 2005, and numerous other creative awards. His integrated approach to creative concept development and media communication integration led to this success. Prior to Tribal DDB, Paran ran M&A and the Los Angeles office of Groundswell, an Internet Consulting firm backed by Berhman Capital. Prior to joining Groundswell, Mr. Johar founded Select New Media, the Interactive division of Select Resources International, a leading digital management consulting firm. A seasoned and accomplished marketer and entrepreneur, Mr. Johar brings to MRM Worldwide a diverse background in online branding and marketing communication work from leading agencies as iXL, Poppe Tyson, Bates USA, Saatchi and Saatchi and BBDO Worldwide. His client roster has spanned a broad range of industry categories and verticals, including work with Kia, Atari, Epson, Universal Pictures, Paramount Pictures, eHarmony, E! Online, Wells Fargo, Abbott Labs, Microsoft, GM, Toyota, KFC, Qantas Airlines, and Ameriquest Mortgage. Mr. Johar's published works, "Choosing an Interactive Agency" and "Managing M&A" have garnered wide media attentionfeatured in sources that include Digitrends and
NewMedia.comand he has been profiled in leading publications such as the New York Times, Ad Age, Adweek, Business 2.0, and The Industry Standard. During his spare time Paran restores muscle cars, rides his Harley and travels the world looking for ways to practice his French and Spanish.
Schuyler M. Moore, Partner, Stroock & Stroock & Lavan LLP: Schuyler (Sky) M. Moore handles complex financing and tax issues facing the entertainment industry. His clients include producers, sales agents, foreign distributors, studios and financiers. Moore is a frequent columnist for Hollywood trade publications and the legal media. He serves as an adjunct professor at UCLA School of Law and he teaches Motion Picture Financing at the UCLA Anderson School of Management. He is the author of a widely-read book on the business of film financing, The Biz (Silman-James Press), now in its 3rd edition. Moore's practice focuses on all aspects of entertainment financing and tax issues. Important recent transactions handled by Moore include: Representing Summit Entertainment in its $1 billion re-launch as a studio; First financing of a theatrical film ("Goal!") with substantial equity from advertising sources; Several acquisitions for First Look and the subsequent sale of control to Nu Image; Forming an Italian film fund for production of English-language films in Italy for Endgame Entertainment; A slate financing for QED on behalf of Aramid Entertainment Fund.
Jerry Pierce, Member of the Board, Itiva Networks: Jerry Pierce was previously Senior Vice President, Technology, Universal Pictures. He joined Universal in 1995 and established the New Technology Department for Universal Pictures in 2000. He was responsible for the technical launch of DVD for Universal and was responsible for Digital Cinema activities for Universal. He was chairman of the SMPTE Digital Cinema Mastering group, a member of the Studio's Digital Cinema Consortium, is an associate member of the American Society of Cinematographers, is Vice President of the Hollywood Post Alliance, and was on the Board of USC's Entertainment Technology Center. He established the joint project with Universal and Panasonic for DVD disc authoring and High Definition Telecine Transfers. He was part of SRI International (Stanford Research Institute) for over 13 years. Jerry holds a MSEE degree from Stanford University and an BSEE from UC Berkeley.
Peter Hoskins, CEO, ManiaTV: Peter Hoskins has been a visionary leader of succ essful Internet ventures both as divisions of large enterprises and as VC-funded startups for more than a decade. He cut his teeth as a Managing Principal within IBM's Consulting Group in the US and ran one of the largest Internet services businesses across Europe. He has served as CEO of DreamStream Software and Sports & Entertainment information service, The KeepUpdated Network, in London. Peter also served as COO of Vail Resorts Technology Partners in Vail, Colorado. Peter's leadership of maniaTV has given rise to the Internet's preeminent television network. Broadcasting 24/7 since November 2004, maniaTV has attracted more than 60 of America's leading blue-chip advertisers Verizon, P&G, GM, Sony, Nike, Victoria's Secret, are but a few. Peter has established content partnerships with a growing roster of Who's Who in Hollywood Happy Madison, National Lampoon, Universal Music Group and Warner Brothers. maniaTV has successfully differentiated itself from the online video morass by focusing on producing and delivering Premium internet programming. Great content combined with truly unique advertising opportunities and broad distribution through a network of syndication partners is resulting in "Television 2.0": the transformation of the global television industry.
Chris Dominguez, President, GetBack Media, Inc.: A veteran of the digital media industry, Chris is currently the President of GetBack Media, a venture backed digital media start-up based in Los Angeles CA. Prior to joining Getback Media, Chris was Senior Vice President of Business Development at MTV Networks Entertainment Group specializing in digital video initiatives (IFILM). Chris was a member of the senior management team at IFILM Corporation that completed the $ 49M acquisition by Viacom Inc. (NYSE: VIA and VIA.B) in October of 2005. Earlier, Chris was co-founder, President of Stockpoint, Inc. an ASP financial technology company from 1995-2001. Chris completed an M&A transaction with ScreamingMedia (NASDAQ: SCRM), and subsequently served as Executive Vice President at ScreamingMedia through May 2002. Prior to Stockpoint, he worked in the publishing business and held positions at Cosmopolitan Magazine, The Daily Telegraph and Research Magazine. Chris was a pioneer in developing online financial content and application functionality for the financial services community, and was at the forefront of the digital video revolution creating ways to apply business models to web and mobile based video applications.
David Tochterman recently became Executive Vice President of the digital entertainment company DigWorks which is currently in preproduction on broadband, B2B and branded content projects. In 2006 he launched the broadband website CHANNELBLAST, creating and producing live original episodes of interactive branded content. He is an established executive and producer in the television industry and continues to develop and produce television projects, most recently for HBO, Showtime, CBS, FX, FBC and is currently in production for a new series for Adult Swim/Cartoon Network based on a popular series of viral videos. During his seven years as Senior Vice President and Vice President for the independent powerhouse Carsey Werner Company, he developed hit shows such as THAT 7OS SHOW and 3RD ROCK FROM THE SUN and also worked on such established ongoing series as ROSANNE and COSBY. Also for CW, he is credited with discovering Brett Butler and subsequently was Executive Producer for her hit ABC series GRACE UNDER FIRE. He served as Executive Vice President of Will Smith's production company Overbrook Entertainment, participating in the launch of the company and heading its television division. His career began as a director, producer, literary manager and casting director for over 200 plays on Broadway and Off Broadway, receiving multiple awards and nominations. He is a graduate of Syracuse University and currently serves on the advisory board for the school of Visual and Performing Arts. In addition to Digital Hollywood, he has been a panelist and moderator at CES, OMMA and AdTech NY.
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