Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, October 30th 12:30 PM – 1:45 PM Track IV: Mobile Commerce and Content - The Mobile Web, Off Deck Content, Mobile Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Brian Dunphy, Senior Director and Head of Brands & Affinities, Qualcomm Internet Services Scott Nichols, Director, IPX North America, Ericsson, Inc. Paul Palmieri, President & Chief Executive Officer, Millennial Media John Kim, Vice President of Product Management and Product Marketing, Medio Matthew Snyder, Director/Head of Strategy & Business Development, Nokia Advertising and Context Services Team Andy Jedynak, Chief Marketing Officer, WeatherBug, AWS Convergence Technologies, Inc. Glen L. Friedman, President of Ideas & Solutions!, Moderator Scott Nichols, Director, IPX North America, Ericsson Inc.: Mr. Scott Nichols has 16 years experience in wire line and wireless data/content service sales and sales management. Scott joined as the Director of the IPX North American team in October 2006 and has overall sales, operational, and financial responsibility for the market. Prior to that, Scott started his work with Ericsson in 2004 as Director of Sales specifically focused on MVNO’s. His key responsibilities were to promote MVNO’s to leverage their marketing expertise, while driving mobile revenues using Ericsson’s end-to-end service layer solutions. Mr. Nichols’ past sales and sales management experience in telecommunication services have aligned him to be a perfect fit for the entrepreneurial spirit of the growing mobile content market. He has proven ability to develop effective sales and differentiating strategies in competitive market environments. Prior to joining Ericsson, Mr. Nichols was the Region Vice President of Sales with Allegiance Telecom (now XO) in Dallas, TX. He was responsible for all sales and installations for Mid-Market, National, and Agent enterprise sales channels for both SBC and Bell South territories. Mr. Nichols holds a B.S. in Marketing/Management from Stephen F. Austin State University. Brian Dunphy, Director of Brand & Affinity Relations, Qualcomm Internet Services, Qualcomm Incorporated: Brian Dunphy is Director of Brand & Affinity Relations for Qualcomm Internet Services (QIS). QIS is the Qualcomm division responsible for the BREW® solution, a family of offerings that includes uiOne, deliveryOne, QPoint and BREW Signature Solutions as well as the QChat® push-to-talk solution. QIS is chartered with driving the development of next-generation wireless data applications, technologies and value-added services. Dunphy heads the newly formed Brand & Affinity Relations organization. Dunphy’s team will focus on opening a new customer channel for branded media, entertainment, music and game companies, as well as other recognized affinity groups. Dunphy began his career with Qualcomm in 2000 and joined QIS in June 2001 where he was senior manager, business development, focusing on strategic planning for global operator sales, determining business models and messaging and negotiation strategy. Dunphy has remained in the business development department of QIS since 2001, serving as both the lead for the entire department and the worldwide sales efforts for QChat. Prior to joining QUALCOMM, Dunphy worked with PricewaterhouseCoopers San Diego. Dunphy has a Bachelor of Science degree in accounting from San Diego State University. Paul Palmieri, President & Chief Executive Officer, Millennial Media: As Millennial Media’s president and CEO, Paul is an evangelist for mobile advertising opportunities for brands, and for the evolution of mobile media business models. A well-known pioneer and industry leader in the global mobile entertainment and data marketplace, Paul led many of the industry’s groundbreaking efforts while at Verizon Wireless. His leadership resulted in new and successful business models and sub-economies that have led to rapid growth in mobile media. Referred to as a “Content Guru” by Wireless Week magazine, Paul has held key management roles with mobile and new media companies at various stages of growth, including Advertising.com, Tessco Technologies and American Personal Communications (now SprintNextel). Most recently, Paul was a venture partner with Acta Wireless. He currently serves on the advisory boards of Networks In Motion, Intercasting and Mobile Greetings. Andy Jedynak, Chief Marketing Officer, WeatherBug, AWS Convergence Technologies, Inc.: Andy Jedynak is the executive primarily responsible for driving growth across all company businesses, including consumer, government, professional, broadcast and education. He is also responsible for all traditional marketing activities such as branding, advertising and communications. Previously, as Senior Vice President and General Manager, Consumer Division, Jedynak led AWS’ consumer-facing digital businesses, including web, mobile and broadcast television syndication. In that capacity, he led the growth of the WeatherBug business from a concept in 2000 to one of the top Internet properties worldwide. Jedynak came to AWS from NBC in 1999 to take the company to the next level. He has been a company officer since 2000 when he was named Vice President of Business Development and appointed to the Board of Directors. In terms of daily market share, WeatherBug became the #1 News and Information property in 2004, and it ranks among the top ten Internet properties overall. In terms of online loyalty (measured as “days visited per user per month” by comScore Media Metrix), WeatherBug has consistently ranked among the top five in the nation for the past three years. Prior to joining AWS, Jedynak spent nine years at NBC working within a number of disciplines, including sales, marketing, and television producer. He also developed what was widely considered NBC's most profitable and innovative local Internet business. He was a key player within the NBC Television Stations Division, acting as project manager for Internet product development, launching the online local MSNBC news initiative in San Diego, and introducing a number of digital and cross-media best practices. Jedynak is regarded as a leader in the Digital and Television industries, and has spoken before a number of audiences, including Internet World, ANA, OPA, OMMA, iMedia Summit, IAB, Ad Club, Frequent Traveler Marketing Association, Marketing Sherpa Subscription Marketing Conference, World Research Group’s National Online Privacy Conference, and the National Association of Television Program Executives (NATPE). He is a regular columnist, writing on issues relating to media convergence, online advertising and the evolution of Internet. He currently serves as co-Chair of the IAB Mobile Committee. Jedynak graduated from the University of California in 1988 with a double emphasis: Communication and Computer Science. While there, he was Editor-in-Chief of “Informative Networks on Computers,” a pre-World Wide Web online and print publication which focused on, and predicted, the evolving role of Internet in everyday life. Papers include “The Role of the Sponsor in the Evolution of Internet as a Fourth Mass Medium” in 1988. Before beginning his career in Television and Digital Media, Jedynak played professional basketball in Europe. Glen L. Friedman, President of Ideas & Solutions! Inc. is a 25-year communications and media veteran with extensive experience in business strategy and marketing, business development and due diligence for media investments. His tenure in the industry has provided Mr. Friedman with extensive media relationships with technology leaders, content providers, distributors and investors. He also was recently recognized by NCTA as a Cable Pioneer for his early and continual innovations in the cable industry. Mr. Friedman remains on the forefront of innovation. Mr. Friedman was Vice President of Marketing for DIRECTV, a key marketing decision maker and strategic planner, who was crucial in defining the pricing, packaging and marketing strategy for the launch of the most successful consumer electronic product ever. He also began consulting for XM Satellite radio when it was a PowerPoint presentation. He remains a key consultant for the company today. He worked on the launch of Live TV, which first put DIRECTV on airplanes and changed the way entertainment is now presented for air travel. He is currently working with Rentrak, helping to extend their business into the mobile platform and has successfully negotiated their first trial.