Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Tuesday, October 30th 12:30 PM – 1:45 PM Track II: Advertising Strategies in the Diversified Digital Culture: Broadband, Cable, Satellite, Games, Mobile and Social Networks A transformation of advertising is steadily taking form. As the digital technologies emerge and engage the consumer in new and better-understood ways, the relationship between the brand, the agency and the consumer is beginning to realize itself within a more fully defined business model. With a stronger economy and the gaining strength in all sectors of digital transmission, from cable and satellite to mobile, games, podcasting and broadband, an advertising strategy in a diversified digital environment, while proving to be challenging, is nonetheless finding its footing. Technology has forever changed the landscape and it is up to the creative team to design and develop new tools, visions and strategies to grow within it. Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research Josh Rose, SVP, Creative Director, Deutsch Mark Kapczynski, VP & GM In-Stream Solutions, EyeWonder Cathy Tankosic, Executive Vice President, Magna Global Entertainment Elias Plishner, Senior Vice President, Digital Communications, Universal McCann Drew Reifenberger, Senior Vice President and General Manager, Super Deluxe, Turner Broadcasting Warren Lee, Principal, Canaan Partners, Moderator Cathy Tankosic, Executive Vice President, Magna Global Entertainment: As Executive Vice President, Magna Global Entertainment, Cathy works with clients across multiple media platforms, building new relationships, new businesses, and expanding the company’s existing portfolio. She takes a broad overview of the business process and finds new ways of creating branded entertainment content. Cathy joined Magna Global Entertainment in 2007 and is based in New York. A respected marketing executive with extensive experience in broadcast, cable, broadband and wireless content creation, Cathy has worked for leading cable networks, including Comedy Central and MTV Networks. She also gained considerable digital expertise working for CBS on key corporate digital initiatives. From 1991 to 2004, Cathy worked at Comedy Central, rising to the position of senior vice president, head of marketing and creative. In that role, she was responsible for marketing, on-air promotion, advertising, and creative services. She re-branded the channel, managed the brand across all lines of business, and launched and supported all channel series and franchises including Chappelle’s Show, The Daily Show with Jon Stewart, South Park, Crank Yankers, Drawn Together, and Reno 911. During her tenure, she was also vice president of marketing and director of sales and market development. In 2005, Cathy joined MTV Networks where she served as senior vice president, head of marketing and creative for the URGE digital music store, where she was a key member of the launch team. She also previously served as a marketing consultant for CBS. Cathy started her career at USA Network in strategic planning, before moving on to Financial News Network and then joining Comedy Central. During her career, Cathy has earned numerous awards, including a PROMAX & BDA Brand Builder Award in 2005 and a PMA Reggie in 1997. She resides in Manhattan with her husband. Scott L. Brown, Senior Vice President, Strategic Relationships, Marketing and Technology: Nielsen Media Research: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degrees. MMark Kapczynski, VP & GM In-Stream Solutions, EyeWonder: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums. Warren Lee, Principal, Canaan Partners, Warren brings significant operational experience and proven investment talent to Canaan Partners, with expertise in communications, digital media, and software. His current investments at Canaan include motionbox, associatedcontent.com, Tremor Media and Vivox. Warren joined Canaan in August 2005 from Comcast Interactive Capital, where he led its investments in and served as a director or observer on the boards of Arbor Networks, Arroyo Video Solutions (acquired by Cisco in August 2006), Broadbus Technologies (acquired by Motorola in July 2006), CommunityConnect, Counterpane Internet Security (acquired by British Telecom in October 2006), netForensics, ReefEdge (acquired by Symantec), and Tripwire. Before joining the venture community, Warren worked as an engineer and project manager at Solectron Corporation, a corporate development manager at Sun Microsystems, a management consultant at The Boston Consulting Group, and an investment banker in Alex Brown's technology group. Warren holds a B.S. in Computer Science and B.A. in Economics with honors from Stanford University, and an MBA from The Wharton School. Warren currently sits on the boards of Associated Content, Motionbox, Tremor Media and Vivox. Drew Reifenberger, Senior Vice President and General Manager, Super Deluxe, Turner Broadcasting: Drew Reifenberger is senior vice president and general manager of SUPER DELUXE, Turner Broadcasting’s broadband network featuring high-quality, exclusive, originally produced comedy combined with interactive online-community tools. He is based in Atlanta and reports to Stuart Snyder, executive vice president and chief operating officer for Turner Broadcasting’s Animation, Young Adults & Kids Media division. Prior to heading up SUPER DELUXE, Reifenberger served as executive vice president of Turner Sports Program Planning, Acquisitions and Interactive. In this capacity, Reifenberger oversaw all business planning, rights negotiations and sports programming development across all television and new media platforms. In addition, Reifenberger oversaw Turner Sports’ highly successful Interactive group, which includes NASCAR.com and PGA.com. The group was created to develop new interactive media companies in partnership with major sports intellectual property owners. Previously, Reifenberger was senior vice president of Global Client Solutions, where he focused on maximizing the value of the Time Warner portfolio of assets by leveraging its relevant media to deliver successful media and marketing solutions to world-class clients. Working beyond the traditional sales model and developing larger, strategic partnerships, Reifenberger was responsible for the largest transaction with a single client as well as the deal with the most Time Warner properties represented in a single transaction, in the history of Time Warner. Reifenberger began his tenure with Turner Broadcasting Systems, Inc. in the Turner Sports division. As vice president of sports marketing, Reifenberger was responsible for managing the marketing, business development, special events, sales support and cross utilization of company assets between the Turner Networks and Turner Sports partners. In addition, Reifenberger coordinated the company’s successful bid to acquire the Atlanta Thrashers, the NHL’s 28th franchise. Reifenberger joined Turner Sports in 1990 as director of sports marketing. Before joining Turner Sports, Reifenberger worked in The Strategic Group where he served as account supervisor and head of the golf and event management divisions. For the five years prior to joining The Strategic Group, he was involved in developing and executing marketing programs for the Coca-Cola Company in international sports and events.