Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Thursday, November 1st 11:05 AM - 12:20 PM Track III: All Video-All the Time: Next Generation in Media Technologies – Broadband and Mobile - Content & Advertising As video reaches into all sectors of the media space, content, the technology, the devices, the infrastructure, the entire way that companies and groups, large and small approach their work will and are now altering. All Video – All The Time is not in the future, it is happening now. What had been a web news group is now a video production unit. What had been a print publication with a website becomes an indie television network. What had been a blog becomes a vlog. The consumer is expecting to see all-video all the time and all companies, big and small, from an in-house corporate communications team to a giant magazine conglomerate; from a school newspapaer to a TV network are going to have to think in terms of multi-platform video 24/7 if they wish to break through the crowd and serve their customer base. All-video all the time is a challenge but it may also be the most exciting hurdle the technology industry has created yet. David Leider, CEO, Gas Station TV Martin Hayward, Director, Marketing, Mirror Image Mark Pascarella, President & CEO, Gotuit Media Corp Jay Sanderson, CEO, JTN Productions Leon Papkoff, Chairman and CEO, Design Reactor Jim Turner, Vice President, Product Management, Synacor Chia-Lin Simmons, Digital Media Executive, On Digital Media, Moderator David Leider, CEO, Gas Station TV: With more than 20 years in the media, automotive, consumer packaged goods, retail and technology sectors, David Leider is a veteran authority in the digital media industry. As CEO of GSTV, Leider leads business development strategy, driving national advertising for the company and ensuring continued company growth. Leider was most recently in senior management with Yahoo!, Inc., one of the world's leading media companies. At Yahoo! he had sales, strategy, marketing, and public relations oversight for their automotive, consumer packaged goods, Pharma, and Travel categories. Leider's previous experience includes senior level positions at three of the top advertising, marketing, and interactive companies in the world, JWT, Doner, and Organic. In those capacities, he managed client relationships, business operations and marketing integration for a number of the top automotive, consumer packaged goods, retail and financial brands in the world including DaimlerChrysler AG, Ford Motor Company, Campbell Soup Brands, Kohl's, Canadian Tire, and Comerica. Mr. Leider has represented his companies at numerous events and keynoted major industry conferences. Outside the office, Leider serves as a director on the boards of the Michigan Chapter of the National Multiple Sclerosis Society and Camp-Make-A-Dream. He holds a degree from the University of Michigan. Martin Hayward, Director of Marketing, Mirror Image Internet - As Mirror Image's Director of Marketing, Martin is responsible for developing and executing a marketing strategy for the company's content delivery network (CDN) solution. Prior to joining Mirror Image, Martin was the Director of Marketing for Telelogic, where he managed a marketing department that supported worldwide software products and services for the telecommunications industry. Martin has over 20 years of marketing experience in key areas including product marketing and management, market strategy, marketing communications and market analysis. Mark Pascarella is President & CEO of Gotuit Media Corp. As one of Gotuit's founding investors, Mark has been a member of the company's Board of Directors since inception and joined Gotuit full-time in 2001. Under Pascarella's direction, Gotuit has pioneered video search / navigation and has become the leading provider of on demand video products for multiple platforms including: cable, broadband and mobile. Before joining Gotuit Media, Pascarella teamed up with Sidney Topol, the former Chairman and CEO of Scientific-Atlanta (SFA), to found The Topol Group, an early-stage investment firm. In addition to Gotuit, The Topol Group's investments include broadband router manufacturer RiverDelta Networks (Motorola), cable services provider Navic Networks, VoIP switch maker Cedar Point Communications, and the multimedia semiconductor company Atsana, where Pascarella served on the Board of Directors. From 1992 to 1997, Pascarella worked in Business Development at Procter & Gamble. He holds a BS in Management from Bucknell University and an MBA from Harvard Business School. Leon Papkoff, Chairman and CEO, Design Reactor: For over a decade and a half, Leon has been at the forefront of digital communication solutions, architecting and directing online technology initiatives for some of the world’s most well-known brands. In the mid-90’s he was an Account Executive for Arch Communications, a leading global provider of end-to-end wireless solutions. Following this, he built digital solutions for Vantive, Silicon Valley Bank, matchmaker.com, and Covad. In 1997, Leon founded Design Reactor to service a roster of entertainment clients that included The Walt Disney Company, Twentieth Century Fox, Warner Brothers and ABC. He pioneered a strategy to push Disney Home Video's content online that leveraged its effectiveness as a key sales tool. He designed the automation architecture for ABC.com as well as the development of the online version of the network's popular Who Wants To Be A Millionaire? Leon was one of the first in the industry to license games specifically for the Web and designed the global leader board system for Electronic Arts. At Design Reactor, Leon plays a critical role in developing strategic and technology initiatives for a client roster that includes Apple Computer, Cisco Systems, AMD, Universal Pictures, Sun Microsystems, and HP. As CEO, he provides senior leadership around new and effective digital solutions that bridge technology and strategic marketing. He taught Web Programming at San Jose State University and holds a degree in Marketing & Management from the University of Oregon. Jim Turner, Vice President, Product Management at Synacor is responsible for the development and implementation of product strategy and direction across Synacor’s broad product line. Prior to joining Synacor, Jim was vice president, Digital Media at A&E Television Networks, where led the development and management of the company’s Internet, Advanced Television, and other digital media properties across all brands including A&E, The History Channel, and The Biography Channel. At A&E he led the company’s successful efforts to make digital media a significant business contributor, and more than doubled visits to the websites, increased digital media revenues more than eightfold, and increased video plays to more than six million streams per month. Over the years, Jim has produced and developed products and programs for a broad variety of interactive media ranging from interactive videodiscs to CD-ROM’s, interactive television, and the Internet. Prior to A&E, Jim was co-founder and president of AvitageMedia, a consulting and production company for advanced television, Internet, broadband, interactive advertising, and other media. Jim began his career at CBS, and since then has held executive positions in a number of companies in the interactive and digital media business (as well as co-founding three of his own), including SVP of Product at Women.com, EVP/COO of Astronet.com, GM/Executive Producer of Digital Media Studios (part of Digital Equipment Corporation), and VP of Product Development of Kurzweil Music Systems. He holds a master of business administration degree in marketing from the University of Connecticut, a master’s degree in electrical engineering in audio and acoustics from the Georgia Institute of Technology and a bachelor’s degree in electrical engineering from North Carolina State University. He also holds two patents in the use of computers in music. He is active in a number of industry initiatives and organizations, and serves as the Vice Chairman of the Advanced Media Committee of the NY Chapter - National Academy of Television Arts and Sciences, and is a member of the Board of Governors of the NY Chapter and a National Trustee. Jay Sanderson – CEO and Executive Producer, JTN/JTN Productions: Jay Sanderson is a successful producer and proven leader in the television, arts, and Jewish community. As CEO and Executive Producer of JTN/JTN Productions, Sanderson is focused on creating quality and compelling entertainment with a Jewish sensibility. Sanderson has produced a number of major projects including the landmark four-hour PBS series The Jewish Americans, a feature length documentary following the extraordinary 350-year saga of immigrants who gradually wove themselves into the fabric of American life. The series will air in January 2008. Since 1989, Sanderson has created, produced and written over 700 hours of award-winning television programming, including the powerful documentary on the effects of terrorism on average citizens in No Safe Place: Six Lives Forever Changed, narrated by Kelsey Grammer. Other credits include a variety of specials and series, including: A Passover Celebration, A Chanukah Celebration, Simple Wisdom, Alef...Bet...Blast-off! (winner of a Parents’ Choice Award and nominated for a national Cable ACE Award), New Jewish Cuisine, The 92nd Street Y Presents and HomeStyles. Under the direction of Sanderson, in 2007, JTN launched www.jewishTVnetwork.com, a new broadband television network, designed to showcase popular and original programming, as well as third-party content to audiences online. The online network is poised to appeal to a vast audience and features channels ranging from cooking, celebrities and kids to news, films, and spirituality among others. Sanderson’s visionary leadership has helped raise millions of dollars in funding and establish one of Hollywood’s most esteemed Boards of Directors. Sanderson is a coveted speaker throughout the United States, and discusses topics ranging from the image of Jews on television, Israel and its public image and the news media and the Jews. Sanderson received his B.A. in Film from the S.I. Newhouse School of Public Communication at Syracuse University. Chia-Lin Simmons is a Digital Media marketing and business development executive living in the San Francisco Bay area. She is also a marketing geek with a technological bent and passion for Digital Media. Chia-Lin co-hosts a popular weekly podcast call On Digital Media (www.odmcast.com). With its weekly analysis concerning the technology, creation, distribution, consumption and monetization of digital media and its effects on traditional media and marketing, the ODM Podcast counts as its listeners numerous well-known technology industry, digital media and traditional media executives. Chia-Lin recently joined AOL as their Director, Business Development. Prior to AOL, she was the Vice President of Strategic Alliances for Audible, a well-known digital media company (NASDAQ: ADBL). She led marketing, business development and product development efforts for the company’s Devices, Wireless, Physical & Online Retail, Podcasting, Emerging Technology and Enterprise business units. She was responsible for the successful global launch of the Audible’s wireless business and the development and launch of the company’s well received wireless software product and services. With a digital media career that spans over 12 years, Chia-Lin has held key positions with companies such as Wired, CNET: The Computer Network, Beyond.com, Newscorp, and other digital media brands. Chia-Lin Simmons graduated Magna cum Laude and Phi Beta Kappa from U.C.San Diego in 1995 and received her MBA in 2002 from Cornell University, where she was a Park Leadership Fellow. She also has a JD from George Mason University and is a member of the New York State Bar.