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Digital Hollywood
Thursday, November 1st
12:50 PM - 2:00 PM
Track II
IPTV & Content – Telco, Cable, PCs & CE Devices Deliver to the Consumer
The integration of the TV experience with the full power of the new consumer technologies – from broadband to mobile – opens to door to not only an unique world of entertainment and information, it brings to the table a next generation idea of full consumer interactivity within the TV experience. Personalized TV will forever change the consumer entertainment landscape – it will open the door to a consumer with more and greater control over his or her environment – in touch with family members, enjoying HD programming, accessing and saving information and ultimately creating it and sharing it with others. The Personalized TV experience represents a huge step forward, and at this event, we are pleased to take small steps forward in that direction.
Mark Evensen, VP Product Development, Entone
Andy Addis, EVP Marketing, Hillcrest Labs
Colin Dixon, Senior Analyst, The Diffusion Group
Doug Sylvester, COO, TVN Entertainment
Jerry Brandt, Content Services Group, Intel Corp.
Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator

Andy Addis, Executive Vice President, Marketing, Hillcrest Labs: Andy Addis is responsible for marketing, product development and business development for Hillcrest Labs and its groundbreaking technology that re-invents how content is presented and navigated on the television and across a host of consumer electronic products. Andy brings to Hillcrest more than 20 years of marketing and product management experience, much of it focused on the launch of innovative new products. Prior to Hillcrest, Andy was a senior vice president at Comcast, responsible for marketing and new products. While there he played a lead role in new product strategy as well as development, deployment and marketing for Comcast’s most innovative video products, including video-on-demand (VOD), high definition television (HDTV), and digital video recorders (DVRs). He was also involved with Comcast’s user interface strategy and requirements definition. He has also managed established businesses and launched new products at Kraft Foods and AT&T. He has been recognized numerous times in his career for leadership and innovation, including CableFax’s “100 Most Influential People (2004),” Cable and Telecommunications Marketing Association’s TAMI Award (2003), and Advertising Age’s “Top 100 Marketers (1991).” Andy earned a Bachelor’s in Economics from Lafayette College and an M.B.A. from the University of North Carolina’s Kenan-Flagler Business School.

Doug Sylvester, Chief Operating Officer, TVN Entertainment: As Chief Operating Officer for TVN Entertainment, Doug Sylvester is responsible for managing the day-to-day operations of the company and ensuring that TVN remains at the forefront of the Video on Demand (VOD) industry. Doug has been exclusively involved in the successful launch of eight VOD networks for TVN including The Karaoke Channel which is currently available in over 25 million homes. Doug strategically places TVN at the helm of content creation and distribution for cable operators, small content companies and Hollywood studios.











Colin Dixon, Practice Manager, IP Media, The Diffusion Group: Mr. Dixon possesses a wealth of knowledge on the rich media, DTV, and IPTV spaces. Over the last 15 years, he has held senior executive positions at Microsoft/WebTV, Liberate and Oracle. Mr. Dixon holds Bachelors and Masters Degrees in Electrical Engineering and has post-graduate business education experience from Stanford. Mr. Dixon is a frequent speaker / moderator at events such as Digital Hollywood and NAB. Recently, he presented at Fierce Markets Executive Summit, TelcoTV 2006, and The IPTV Evolution at Internet Telephony. Mr. Dixon was nominated the top analyst of IPTV’s Top 50 People by IPTV Evangelist.








Mark Evensen, Co-founder and VP of Product Development, Entone: Mark Evensen is a true interactive TV (ITV) technology leader in the development of products and systems that enable full-scale deployment of video solutions worldwide. This includes pioneering efforts in multi-format set-top box and video server design and implementation that facilitate revenue-generating personal television services. Chief among these new designs is Entone’s Hydra residential IP video gateway, which has been widely deployed and currently represents the only multiple television gateway on the market. Evensen is extremely adept in the various technologies involved with ITV and on-demand services, as well as the trade-offs of the various component options. Evensen has been designing and deploying video solutions for nearly 15 years. He was the architect of the world’s first video over DSL deployment and knows intimately what it means to design and develop an end-to-end telco video architecture from the ground up.

Jonathan Hurd, Director, Altman Vilandrie & Company: Jonathan Hurd joined Altman Vilandrie & Company in 2006. He has more than 20 years of consulting and industry experience in communications, media and related technology sectors. Jonathan’s primary areas of expertise include business and marketing strategy, new business creation and launch, integrated consumer and business services, and customer and sales channel segmentation and targeting. Jonathan’s experience in the IPTV realm includes customer targeting, partner evaluation, demand modeling, and business case development. With unique insight into competitive trends and consumer perceptions about content and communications services, Jonathan works with clients to develop differentiated video strategies. Jonathan’s extensive marketing background enables him to recommend product and marketing strategies that resonate with target audiences as IP-delivered video moves towards broad adoption. Prior to joining Altman Vilandrie & Company, Jonathan was a Vice President with ADVENTIS. Before that, he was a Partner in the Communication, Information and Entertainment practice of Mercer Management Consulting. Jonathan has also served as Vice President of Marketing for a computer peripherals manufacturer, and has held marketing and strategic planning positions at Lotus Development Corporation. In addition, he has served as a software development product manager in industries including financial services, computer peripherals, video game development and management consulting. Jonathan earned a B.S. in Computer Science and Engineering from M.I.T., and an M.B.A. from Harvard Business School.