Digital Hollywood
Tuesday, October 30th - 6:15 PM - 8:00 PM
Evening VIP Consortium Dinner
Hollywood 2.0 Keynote Roundtable
Hosted by:
Dwight Caines, EVP of Worldwide Digital Marketing Strategy, Columbia TriStar Marketing Group
Dinner Speakers:
Nada Stirratt, EVP for MTV Networks Digital Advertising
Vince Broady, SVP, Yahoo! Entertainment
Matt Cohler, VP of Strategy & Operations, Facebook
Aaron Earls, Co-Founder and VP of Business Development, New Media Strategies
Steve Pamon, Senior Vice President, Digital Distribution & Strategic Partnerships, Home Box Office (HB0)
Steve Pamon, Senior Vice President, Digital Distribution & St
rategic Partnerships, Home Box Office (HB0): As the SVP of Digital Distribution & Strategic Partnerships for Home Box Office, Steve Pamon is responsible for the development and operations of new businesses that leverage HBO’s programming assets across wireless and broadband platforms. Projects in this area include HBO Mobile and other distribution relationships via non-traditional partners, including AOL, Apple, Sony, Yahoo!, and Google / You Tube. Pamon came to HBO from Time Warner, where as Executive Director in the Corporate Strategic Planning Group from 2001 to 2005, he was responsible for leading teams in the facilitation of cross-divisional collaborations, the development of new products and services, and the investigation of emerging business opportunities. Prior to Time Warner, he was co-founder and President of Ethcentric, a start-up interactive business which focused on helping Fortune 500 companies leverage the internet to reach the young urban consumer base. Pamon also held management positions at the Chicago office of McKinsey & Co. and in the New York investment banking groups of Citigroup and Merrill Lynch & Co., Inc. Steve holds a BA in Finance from Morehouse College, where he graduated cum laude, and an MBA from the Stanford University Graduate School of Business, with a dual concentration in Marketing and Corporate Strategy.
Vince Broady, Senior Vice President, Head of Yahoo! Entertainment, Yahoo!: As se
nor vice president, head of entertainment for Yahoo! Inc., Vince Broady oversees the strategy and vision for Yahoo!’s video and brand universe initiatives, as well as Yahoo!’s leading media properties, including Games, Music, Movies, Originals and Television. Broady joined Yahoo! in June 2006, and is based in Yahoo!’s Santa Monica offices. Broady joined Yahoo! from CNET Networks, where he most recently served as senior vice president of entertainment. In that role, Broady was responsible for CNET’s portfolio of entertainment brands, including MP3.com, TV.com and Metacritic.com. He also oversaw GameSpot, an industry-leading gaming site, which Broady co-founded in 1995 and was later acquired by CNET via the company's acquisition of ZDNet. Prior to that, Broady served as vice president of product development and general manager of ZDNet's consumer group. Before launching GameSpot, Broady was executive editor at IDG's Multimedia World magazine. Vince holds a B.A. from Brown University and is a frequent speaker at technology industry events and educational institutions, including CES, E3, MIT Media Labs and the Haas School of Business.
Nada Stirratt is Executive Vice President, Digital Advertising for MTV Networks. In thi
s role, she leads the company’s digital sales organization in its aggressive expansion into the digital and multi-platform advertising arena across all properties, including: MTV, VH1, Nickelodeon, ComedyCentral, iFilm, xfire, Gametrailers, CMT, SpikeTV and Logo. Prior to MTV Networks, Nada spent three years at Advertising.com, where she held three leadership positions during her tenure there. She was hired as Senior Vice President, Corporate Development and tasked with positioning the company for acquisition. Upon the successful sale of Advertising.com to AOL in 2004, Nada moved to head-up the media-buying arm of Advertising.com, and grew the network to become the largest third-party network in the industry. Nada was tapped to do the same on the ad sales side in 2005 and, under her leadership, the sales team generated its most successful quarters in its nine-year history. Prior to joining Advertising.com, Nada was Vice President, Business Development at AOL, where she led a team driving content integration and CPG revenue for the portal. Nada has been in the digital space since 1997, when she joined Moviefone as Senior Vice President, Advertising Sales, and was tasked with adding structure and expanding the revenue base for that entrepreneurial company, culminating in its sale to AOL in 1999. Nada spent eight years in magazine sales; first at Hearst, where she managed the beauty category for Cosmopolitan and then at Conde Nast, where she served as advertising director of Allure magazine. She has a BS in Advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery Stirratt.
Matt Cohler, VP of Strategy & Operations, Facebook: Matt Cohler is Vice President of Strategy and Operations at Facebook, where he leads the development of new strategic initiatives for the company. As the seventh employee at Facebook, Matt has worked with the team during many critical growth phases. Previously Matt was Vice President and General Manager at LinkedIn, where he was a member of the founding team. Prior to LinkedIn, Matt was a consultant in McKinsey & Company’s Silicon Valley office and worked in Beijing for AsiaInfo, the Chinese startup that built the infrastructure for the Internet in mainland China. Matt’s writings on the startup economy have been published in Harvard Business Review. He holds a bachelor’s degree with honors and distinction from Yale University.
Aaron Earls, Co-Founder and VP of Business Development, New Media Strategies:
As Co-Founder and Vice President of Business Development of New Media Strategies, the industry leader and pioneer in Word of Mouth Marketing and measurement, Aaron Earls has charted an aggressive business strategy by creating lasting client relationships with some of the world's top brands and corporations, as well as high-end strategic partnerships with top marketing, public relations and communications firms. His efforts have led to exceptional growth for New Media Strategies, as evidenced by their selection to Inc. Magazine's 500 fastest growing companies in America for the past three years in a row, and recent acquisition by the Meredith Corporation. Aaron has been instrumental in generating strong relationships with entertainment, corporate, and public affairs practices, helping NMS build relationships in over forty industries. New Media Strategies' Entertainment clients include several leading film studios, some of the biggest and best known television networks, as well as video game publishers and recording labels. Under Aaron's guidance, NMS has forged relationships with many Fortune 500 corporations, including the leaders in finance, beverage and quick-service restaurant industries. He has also helped develop relationships with some of the biggest trade and industry associations and political organizations in the United States, helping NMS establish a leading public affairs practice. Aaron leads the Innovation Team at NMS, which continually expands the service offerings available to clients. This has kept NMS on the leading edge of the marketing industry in delivering winning Web 2.0 and Word of Mouth campaigns. Prior to joining New Media Strategies, Aaron served in the Office of the Secretary of Defense earning the prestigious Secretary of Defense "Award for Outstanding Achievement." Aaron was involved in the Clinton-Gore 1996 re-election campaign and has an extensive political pedigree. Aaron graduated from Hamilton College, and lives in New York City with his wife Franceska.
Dwight Caines, Executive Vice President, Worldwide Digital Marketing Strategy
for Columbia TriStar Marketing Group: As the executive vice president, Worldwide Digital Marketing Strategy for Columbia TriStar Marketing Group, Dwight Caines manages all aspects of digital campaign development for the studio's film titles on a global basis. In formulating website, media, and content strategies and integration of third party promotions, Caines develops interactive campaigns that activate consumer discussion and engagement across various mediums, including the Internet, portable and mobile devices, gaming platforms, social media, and other emerging technologies. As the strategic planner and lead creative executive for the studio in the digital marketing arena, Caines has worked on such films as the Spider-Man® franchise, The Da Vinci Code, Casino Royale, The Pursuit of Happyness, Ghost Rider™, Superbad, Men in Black II, Black Hawk Down, The Grudge, Identity, Underworld, Hitch, The Exorcism of Emily Rose, Kung Fu Hustle, and Stomp the Yard, among many others. He is currently overseeing the online campaigns of the 22nd James Bond adventure; Angels & Demons, based on the best-selling novel by Dan Brown; Hancock, an action-comedy starring Will Smith; You Don’t Mess with the Zohan, starring Adam Sandler; Step Brothers, starring Will Ferrell and John C. Reilly; and Pineapple Express, starring Seth Rogen and James Franco, among many others. Caines joined Sony Pictures in February 1997 as director, Market Research, and quickly rose up through the ranks of that department, first to executive director and then to vice president, in just three years with the company. Caines was tapped to create the Digital Marketing Strategy department in February 2000. Caines began his online career in 1994 while working for Chase Manhattan Bank, where he played an instrumental role in the development of the company's online banking business by launching and managing the company's first call center dedicated to customers using the PC program Microsoft Money. For his dedication to service excellence, Caines was nominated for the company’s prestigious Excalibur Award. Caines studied at Syracuse University’s esteemed Newhouse School of Communications, where he received a Bachelor of Science degree in Electronic Media Production. He began his career in the entertainment industry working on feature film and commercial productions in New York before segueing to ACTV Domestic, an interactive television production entity. Caines’s work on digital campaigns has been acknowledged through several awards. For his work on Identity, he was honored with a Key Art Award, a Bronze Clio, and a One Show Award. His campaign for When a Stranger Calls received Media Week’s Grand Prize of Excellence and Best Use of Internet honors. His work with Google on The Da Vinci Code Quest was equally honored by Promo Magazine. Caines was also nominated for a Key Art Special Recognition – Internet for The Pursuit of Happyness and a Key Art Award for his campaign for Casino Royale.
Tuesday, October 30th - 6:15 PM - 8:00 PM
Evening VIP Consortium Dinner
Hollywood 2.0 Keynote Roundtable
Hosted by:
Dwight Caines, EVP of Worldwide Digital Marketing Strategy, Columbia TriStar Marketing Group
Dinner Speakers:
Nada Stirratt, EVP for MTV Networks Digital Advertising
Vince Broady, SVP, Yahoo! Entertainment
Matt Cohler, VP of Strategy & Operations, Facebook
Aaron Earls, Co-Founder and VP of Business Development, New Media Strategies
Steve Pamon, Senior Vice President, Digital Distribution & Strategic Partnerships, Home Box Office (HB0)
Steve Pamon, Senior Vice President, Digital Distribution & St
rategic Partnerships, Home Box Office (HB0): As the SVP of Digital Distribution & Strategic Partnerships for Home Box Office, Steve Pamon is responsible for the development and operations of new businesses that leverage HBO’s programming assets across wireless and broadband platforms. Projects in this area include HBO Mobile and other distribution relationships via non-traditional partners, including AOL, Apple, Sony, Yahoo!, and Google / You Tube. Pamon came to HBO from Time Warner, where as Executive Director in the Corporate Strategic Planning Group from 2001 to 2005, he was responsible for leading teams in the facilitation of cross-divisional collaborations, the development of new products and services, and the investigation of emerging business opportunities. Prior to Time Warner, he was co-founder and President of Ethcentric, a start-up interactive business which focused on helping Fortune 500 companies leverage the internet to reach the young urban consumer base. Pamon also held management positions at the Chicago office of McKinsey & Co. and in the New York investment banking groups of Citigroup and Merrill Lynch & Co., Inc. Steve holds a BA in Finance from Morehouse College, where he graduated cum laude, and an MBA from the Stanford University Graduate School of Business, with a dual concentration in Marketing and Corporate Strategy.Vince Broady, Senior Vice President, Head of Yahoo! Entertainment, Yahoo!: As se
nor vice president, head of entertainment for Yahoo! Inc., Vince Broady oversees the strategy and vision for Yahoo!’s video and brand universe initiatives, as well as Yahoo!’s leading media properties, including Games, Music, Movies, Originals and Television. Broady joined Yahoo! in June 2006, and is based in Yahoo!’s Santa Monica offices. Broady joined Yahoo! from CNET Networks, where he most recently served as senior vice president of entertainment. In that role, Broady was responsible for CNET’s portfolio of entertainment brands, including MP3.com, TV.com and Metacritic.com. He also oversaw GameSpot, an industry-leading gaming site, which Broady co-founded in 1995 and was later acquired by CNET via the company's acquisition of ZDNet. Prior to that, Broady served as vice president of product development and general manager of ZDNet's consumer group. Before launching GameSpot, Broady was executive editor at IDG's Multimedia World magazine. Vince holds a B.A. from Brown University and is a frequent speaker at technology industry events and educational institutions, including CES, E3, MIT Media Labs and the Haas School of Business.Nada Stirratt is Executive Vice President, Digital Advertising for MTV Networks. In thi
s role, she leads the company’s digital sales organization in its aggressive expansion into the digital and multi-platform advertising arena across all properties, including: MTV, VH1, Nickelodeon, ComedyCentral, iFilm, xfire, Gametrailers, CMT, SpikeTV and Logo. Prior to MTV Networks, Nada spent three years at Advertising.com, where she held three leadership positions during her tenure there. She was hired as Senior Vice President, Corporate Development and tasked with positioning the company for acquisition. Upon the successful sale of Advertising.com to AOL in 2004, Nada moved to head-up the media-buying arm of Advertising.com, and grew the network to become the largest third-party network in the industry. Nada was tapped to do the same on the ad sales side in 2005 and, under her leadership, the sales team generated its most successful quarters in its nine-year history. Prior to joining Advertising.com, Nada was Vice President, Business Development at AOL, where she led a team driving content integration and CPG revenue for the portal. Nada has been in the digital space since 1997, when she joined Moviefone as Senior Vice President, Advertising Sales, and was tasked with adding structure and expanding the revenue base for that entrepreneurial company, culminating in its sale to AOL in 1999. Nada spent eight years in magazine sales; first at Hearst, where she managed the beauty category for Cosmopolitan and then at Conde Nast, where she served as advertising director of Allure magazine. She has a BS in Advertising from the University of Illinois and lives in New Canaan, CT with her husband Avery Stirratt.Matt Cohler, VP of Strategy & Operations, Facebook: Matt Cohler is Vice President of Strategy and Operations at Facebook, where he leads the development of new strategic initiatives for the company. As the seventh employee at Facebook, Matt has worked with the team during many critical growth phases. Previously Matt was Vice President and General Manager at LinkedIn, where he was a member of the founding team. Prior to LinkedIn, Matt was a consultant in McKinsey & Company’s Silicon Valley office and worked in Beijing for AsiaInfo, the Chinese startup that built the infrastructure for the Internet in mainland China. Matt’s writings on the startup economy have been published in Harvard Business Review. He holds a bachelor’s degree with honors and distinction from Yale University.
Aaron Earls, Co-Founder and VP of Business Development, New Media Strategies:
As Co-Founder and Vice President of Business Development of New Media Strategies, the industry leader and pioneer in Word of Mouth Marketing and measurement, Aaron Earls has charted an aggressive business strategy by creating lasting client relationships with some of the world's top brands and corporations, as well as high-end strategic partnerships with top marketing, public relations and communications firms. His efforts have led to exceptional growth for New Media Strategies, as evidenced by their selection to Inc. Magazine's 500 fastest growing companies in America for the past three years in a row, and recent acquisition by the Meredith Corporation. Aaron has been instrumental in generating strong relationships with entertainment, corporate, and public affairs practices, helping NMS build relationships in over forty industries. New Media Strategies' Entertainment clients include several leading film studios, some of the biggest and best known television networks, as well as video game publishers and recording labels. Under Aaron's guidance, NMS has forged relationships with many Fortune 500 corporations, including the leaders in finance, beverage and quick-service restaurant industries. He has also helped develop relationships with some of the biggest trade and industry associations and political organizations in the United States, helping NMS establish a leading public affairs practice. Aaron leads the Innovation Team at NMS, which continually expands the service offerings available to clients. This has kept NMS on the leading edge of the marketing industry in delivering winning Web 2.0 and Word of Mouth campaigns. Prior to joining New Media Strategies, Aaron served in the Office of the Secretary of Defense earning the prestigious Secretary of Defense "Award for Outstanding Achievement." Aaron was involved in the Clinton-Gore 1996 re-election campaign and has an extensive political pedigree. Aaron graduated from Hamilton College, and lives in New York City with his wife Franceska.Dwight Caines, Executive Vice President, Worldwide Digital Marketing Strategy
for Columbia TriStar Marketing Group: As the executive vice president, Worldwide Digital Marketing Strategy for Columbia TriStar Marketing Group, Dwight Caines manages all aspects of digital campaign development for the studio's film titles on a global basis. In formulating website, media, and content strategies and integration of third party promotions, Caines develops interactive campaigns that activate consumer discussion and engagement across various mediums, including the Internet, portable and mobile devices, gaming platforms, social media, and other emerging technologies. As the strategic planner and lead creative executive for the studio in the digital marketing arena, Caines has worked on such films as the Spider-Man® franchise, The Da Vinci Code, Casino Royale, The Pursuit of Happyness, Ghost Rider™, Superbad, Men in Black II, Black Hawk Down, The Grudge, Identity, Underworld, Hitch, The Exorcism of Emily Rose, Kung Fu Hustle, and Stomp the Yard, among many others. He is currently overseeing the online campaigns of the 22nd James Bond adventure; Angels & Demons, based on the best-selling novel by Dan Brown; Hancock, an action-comedy starring Will Smith; You Don’t Mess with the Zohan, starring Adam Sandler; Step Brothers, starring Will Ferrell and John C. Reilly; and Pineapple Express, starring Seth Rogen and James Franco, among many others. Caines joined Sony Pictures in February 1997 as director, Market Research, and quickly rose up through the ranks of that department, first to executive director and then to vice president, in just three years with the company. Caines was tapped to create the Digital Marketing Strategy department in February 2000. Caines began his online career in 1994 while working for Chase Manhattan Bank, where he played an instrumental role in the development of the company's online banking business by launching and managing the company's first call center dedicated to customers using the PC program Microsoft Money. For his dedication to service excellence, Caines was nominated for the company’s prestigious Excalibur Award. Caines studied at Syracuse University’s esteemed Newhouse School of Communications, where he received a Bachelor of Science degree in Electronic Media Production. He began his career in the entertainment industry working on feature film and commercial productions in New York before segueing to ACTV Domestic, an interactive television production entity. Caines’s work on digital campaigns has been acknowledged through several awards. For his work on Identity, he was honored with a Key Art Award, a Bronze Clio, and a One Show Award. His campaign for When a Stranger Calls received Media Week’s Grand Prize of Excellence and Best Use of Internet honors. His work with Google on The Da Vinci Code Quest was equally honored by Promo Magazine. Caines was also nominated for a Key Art Special Recognition – Internet for The Pursuit of Happyness and a Key Art Award for his campaign for Casino Royale.